6 Ways to Use the New LinkedIn Features to Get More Business

social media how toAre you looking to get more business using LinkedIn?

Have you had a look at the new features LinkedIn has to offer?

LinkedIn recently released its new user interface to its entire membership.

In this article, I’ll show you how you can use LinkedIn for your business to make better connections, engage and create more business.

linkedin new look

LinkedIn's cleaner, streamlined look.

Let’s take a look at how LinkedIn’s new look and features can help you get more business!

#1: LinkedIn Becomes More Image-Centric

The new look is clean and image-centric. LinkedIn itself has added a lot of new images and logos to its look, as well as increasing photo size for company and group.

The new look on LinkedIn aligns with the new Facebook, Twitter and Pinterest branding, while maintaining its business edge.

Because of the focus on images, it’s now very important that you create a Company page and add your own photo and your logo. This will also enhance your branding and visibility.

LinkedIn also added the new Rich Media tool that allows you to easily add video, presentations, your blog and other media to your Summary, Experience and Education sections.

We all know how important video is to marketing, and with this new media link, LinkedIn acknowledges its importance. So make sure you add video to your profile. (But remember, this is a business tool. No dancing cat videos, please.)

add rich media

Add rich media to your profile.

#2: Cool, Clean New Look

So how does having a clean look get you more business? LinkedIn’s new look gives you a fast snapshot of the member you are looking at (and who is looking at you). You can quickly decide if this is someone you want to do business with, saving you time and effort as you prospect potential clients, employees, partners, vendors, etc.

If the profile you are looking at is a first-level connection, you can easily add notes to the profile that show up front and center (and are therefore much easier to see and remember). This can help spark engagement with a member and prospect whom you have lost touch with.

Consider this a very basic but effective CRM (customer relationship management) tool.

The cleaner profile highlights a more complete portfolio of your prospect—focusing on features like volunteer work, organizational involvement and publications, as well as the more traditional education and experience.

Speaking of experience, even though recommendations have been attached to the Experience section all along, the new look really highlights not only the recommendation, but also the “recommender.”

LinkedIn also makes it easier to message a first-level recommender by simply holding your cursor over his or her photo until the Send a Message and View Profile buttons pop up. And this means better engagement with people who are already your fans (also known as your unpaid sales force!). Drop in on them once in a while to keep your visibility and relationships strong.

Of course, it works both ways. If you have been slack on getting recommendations, now is the time to reach out to those influential connections who might be willing to give you a glowing testimonial.

linkedin recommendations

See the highlighted recommendations.

#3: Get Introduced and Get More Business

LinkedIn has always had the Get Introduced feature, but now you can search your connections’ connections by keyword. Why is this so important? You can choose people you know, like and trust and then search their networks for people they know, like and trust. This allows you to be extremely strategic in your engagement.

For example, I could use the LinkedIn Advanced Search to try to find a graphic artist in my area. LinkedIn will do the search and find some folks. Then I have to go through each individual member to see who I want to introduce me.

Or I can go to the profile page of someone I know is connected into the type of person or industry I am looking for (someone who knows their network), do a search within their network and ask them to introduce me. This will save me time and is likely to help me find a more suitable candidate.

Before putting the Get Introduced link into play, ask your connection if the person you found in their network is the type you’re looking for. Then use the Introduction tool to strategically and proactively reach out to your prospect.

There is no more guessing as to whether your request will go through, or if you have wasted one of your precious introductions. (LinkedIn only gives you 5 introductions at a time with the free account, 15+ with the paid accounts. It would be easy to blow through your introductions and still not contact the person you want.)

Now you can easily ask your connection if he or she is willing to introduce you, so the person will be expecting the introduction request and will be more likely to pass it on through. Or tell you no. In either case, you won’t waste an introduction.

This might be the most powerful new feature on LinkedIn, allowing you to truly connect and engage with trusted individuals.

search connections

Search your connections' connections.

#4: Whom Do You Know?

Previously when viewing a prospect’s profile for people to introduce to you, you would only see a list of the names of your potential “introducers” (people you have in common).

Here’s the thing. Many of us remember faces, not names. So while its good to know whom you have in common, it was time-consuming to go through the list, click on a potential introducer’s name, open a new page to see his/her profile, decide if he/she was the one you wanted to introduce you, go back to the prospect’s profile (if you can even remember his or her name at this point), click on Get Introduced and then write the introduction request using your chosen go-between.

Now LinkedIn will show you whom you have in common. You actually see your introducer’s face and name. By scrolling over their picture, you can even see a snapshot of their profile (just in case you weren’t sure which Mari Smith to choose). Then it’s simply a matter of clicking on Send a Message to send a quick request asking if they would be willing to introduce you to the prospect.

I always say social media works because it gives you a false sense of familiarity with your network. But who cares? I believe any sense of familiarity facilitates communication and engagement.

Similar to the connections’ connection search above, this new feature allows you to easily engage and keep in touch with your network and your prospects.

how you're connected

Who is your best go-between?

#5: Get Active and Get Business

LinkedIn’s new user interface focuses on your activity—so get active! Social media is about active engagement. Even if you are only sharing one post a day.

Personally I am a big fan of LinkedIn’s Sharing Bookmarklet, which allows you to easily share web content with your network as an update, tweet, group discussion or even as a message to a connection.

Get active to stay top of mind and position yourself as a helpful and trusted connection in order to attract more business.

While you don’t want to fill your network’s home page with constant irrelevant dribble, a link to an article or video you think your niche market would like just might spark a response, like, share or comment. And this is an opportunity to engage—and perhaps even invite the individual to connect with you, if you have not done so already.

To help with engagement, keep an eye on your Notifications tab. When people endorse you, thank them. If they commented on your update, respond. If they viewed your profile, send them a message.

If you have an active group discussion, engage. It only takes a few minutes a day. Increased engagement tends to result in increased referrals. Even if connections might not need your services, chances are they know someone who does. Stay top of mind for just that occasion.

Additionally, you can also suggest an update to a connection, and get them more active.

#6: Common Interests for Engagement

Do you hate cold-calling complete strangers? Me too! This is why I love LinkedIn’s new “Common Interests” feature that shows you what skills, causes and groups you have in common with a member.

So make sure you add your causes, skills and interests to your LinkedIn profile. Fortunately, the new profile makes this easy to do.

Join groups that are in your area of expertise, as well as your niche markets. Create as much common ground as you can with your target or niche markets and prospects.

How does this work? If I wanted to connect with a prospect, I simply click on their profile and see what I have in common with them.

In the example below, I can click on Causes, Skills or Groups and LinkedIn will tell me the interests that Jeff and I share. Then when I reach out to Jeff, I can personalize my message (or introduction request) with those shared interests, giving us some common ground and increasing the chances that he will respond to my request, message or introduction.

common interests

LinkedIn shows you your common interests.

In Conclusion

With this new user interface, LinkedIn really has made it easier to find new connections, quickly examine and qualify prospects and then reach out and engage with them.

So take the time to discover people you have in common with your connections, make the most of the interests you have in common with your prospects and reach out and engage.

What do you think? Are you using the new LinkedIn features? Leave your questions and comments in the box below.

Tags: , , , , , , , , ,

About the Author, Viveka von Rosen

Viveka is author of "LinkedIn Marketing: Hour A Day", and listed on 2 of Forbes “Most Influential Social Media” lists. She is also host of #LinkedInChat and co-moderator of LinkedStrategies. Other posts by »




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  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks Viveka for sharing all these new and interesting updates on LinkedIn’s features. I checked out the things you mentioned while going through you article and they are all very useful.  Asking for introductions from connections seems very useful especially for marketers, I just wonder if giving the referral or introduction will also be at a click of a button or do we still need to write a message? Thanks SME! 

  • linkedinexpert

    I hope people take the time to write the message.  I still think written engagement is a great way to increase top of mind awareness.  I just forwarded an introduction this morning to someone I hadn’t spoken to in awhile and it was a great ice breaker.  

    I’m not thrilled that LinkedIn is going the way of one click – I think its strength is that we actually have the chance to communicate and build relationships (ie – I’m not a huge fan of endorsements).  Always if possible take it to the next level.

  • linkedinexpert

    I hope people take the time to write the message.  I still think written engagement is a great way to increase top of mind awareness.  I just forwarded an introduction this morning to someone I hadn’t spoken to in awhile and it was a great ice breaker.  

    I’m not thrilled that LinkedIn is going the way of one click – I think its strength is that we actually have the chance to communicate and build relationships (ie – I’m not a huge fan of endorsements).  Always if possible take it to the next level.

  • http://www.mltcreative.com Billy Mitchell

    Viveka Von Rosen is truly the Linkedin Expert. On the subject of Linkedin alone, she could max out the skills section on her own profile. She not helps our agency staff keep up with new opportunities on Linkedin, she helps our clients as well. Thanks Viveka!

  • http://www.mltcreative.com Billy Mitchell

    Viveka Von Rosen is truly the Linkedin Expert. On the subject of Linkedin alone, she could max out the skills section on her own profile. She not helps our agency staff keep up with new opportunities on Linkedin, she helps our clients as well. Thanks Viveka!

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  • linkedinexpert

    Well thank YOU Billy :) )  (And thanks for having such a great Company profile that I can show off to everyone!)  www.linkedin.com/company/mlt-creative

  • linkedinexpert

    Well thank YOU Billy :) )  (And thanks for having such a great Company profile that I can show off to everyone!)  www.linkedin.com/company/mlt-creative

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  • http://twitter.com/UnitedAppRepair United Appliance

    Thanks for this article. One more way to improve our business

  • http://moreinmedia.com/ Dorien

    I think this is the ‘kick in the butt’ I needed to update my outdated LinkedIn profile.  Thank you, Viveka!

  • http://moreinmedia.com/ Dorien

    I think this is the ‘kick in the butt’ I needed to update my outdated LinkedIn profile.  Thank you, Viveka!

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  • linkedinexpert

    LinkedIn really has come a long way - 
    While I don’t always approve of the features they delete (events, answers, apps) I sure do like some of these new features.  Also – brand new today(ish) – you can now add photos and documents to your Company Page!

  • linkedinexpert

    LinkedIn really has come a long way - 
    While I don’t always approve of the features they delete (events, answers, apps) I sure do like some of these new features.  Also – brand new today(ish) – you can now add photos and documents to your Company Page!

  • linkedinexpert

    My pleasure Dorien – and its SOOOO much easier to edit the new user interface!

  • linkedinexpert

    My pleasure Dorien – and its SOOOO much easier to edit the new user interface!

  • Artbyvalerie

    I value my connections on linkedIn. Your explanation of how things have changed helps me a lot.  I’ve always wanted to load a pic of my artwork, one pic, on my profile page so people can see my art when they view my profile but I don’t know if they allow that.  What do you think?

  • Artbyvalerie

    I value my connections on linkedIn. Your explanation of how things have changed helps me a lot.  I’ve always wanted to load a pic of my artwork, one pic, on my profile page so people can see my art when they view my profile but I don’t know if they allow that.  What do you think?

  • Keith Jasper

    Hey Billy great to bump into you, I will have to check out your company page. I was on your persona app yesterday, great job.  

  • Keith Jasper

    Hey Billy great to bump into you, I will have to check out your company page. I was on your persona app yesterday, great job.  

  • LinkedBusiness

    I love the opportunities to engage with connections and prospects through the features to see what we have in common. It gives great value to completing those sections on your profile. Thanks for the overview!

  • LinkedBusiness

    I love the opportunities to engage with connections and prospects through the features to see what we have in common. It gives great value to completing those sections on your profile. Thanks for the overview!

  • http://www.deck5ive.com/ Buck Andrews

    Hello Viveka, I’ve used linkedin for awhile have over 600 direct contacts and belong to 20 groups in our vertical. I’ve had a very difficult time getting people in my direct network to respond in a timely manner or respond at all to direct messages. In contrast I’ve been able to establish twitter conversations easily. Also, I’m active in some of the groups but it seems there are very few contributors to the groups in my vertical even though the groups can be quite large. We sell a B to C mobile app and theoretically Linkedin’s groups focused in our vertical should be a good place to get exposure. So far this has not been the case. Do you have any ideas.  

  • http://www.deck5ive.com/ Buck Andrews

    Hello Viveka, I’ve used linkedin for awhile have over 600 direct contacts and belong to 20 groups in our vertical. I’ve had a very difficult time getting people in my direct network to respond in a timely manner or respond at all to direct messages. In contrast I’ve been able to establish twitter conversations easily. Also, I’m active in some of the groups but it seems there are very few contributors to the groups in my vertical even though the groups can be quite large. We sell a B to C mobile app and theoretically Linkedin’s groups focused in our vertical should be a good place to get exposure. So far this has not been the case. Do you have any ideas.  

  • http://www.imaginativetraining.com/ Renée Wallen

    Whilst I agree it’s clean and neat looking, some positive features have been lost.  One example is that I used to recommend to my social media clients that they position their recommendations at the top of their profile, directly below their summary,  This is no longer possible.  (I’ve emailed LinkedIn and they’ve passed my feedback to their development team.)

    Good article though, as usual!

    Renée :)

  • http://www.imaginativetraining.com/ Renée Wallen

    Whilst I agree it’s clean and neat looking, some positive features have been lost.  One example is that I used to recommend to my social media clients that they position their recommendations at the top of their profile, directly below their summary,  This is no longer possible.  (I’ve emailed LinkedIn and they’ve passed my feedback to their development team.)

    Good article though, as usual!

    Renée :)

  • Cindy Rack

    Thank you so much for the article.  I have a question that is related to company pages.  I am my business.  I have a profile and I created a company page with links to my products.  My question has to do with posting.  I have been posting things for two years now as Cindy.  Do you recommend I start posting as my company?  Everyone knows me, not my company name because that is the way it has been done in the past.  If the answer is post as Cindy, does it look bad that my company doesn’t have any posts?  I hope I am clear in what I’m asking.   thanks…

  • Cindy Rack

    Thank you so much for the article.  I have a question that is related to company pages.  I am my business.  I have a profile and I created a company page with links to my products.  My question has to do with posting.  I have been posting things for two years now as Cindy.  Do you recommend I start posting as my company?  Everyone knows me, not my company name because that is the way it has been done in the past.  If the answer is post as Cindy, does it look bad that my company doesn’t have any posts?  I hope I am clear in what I’m asking.   thanks…

  • Rp0266

    Thanks Viuveka! This good enough to read a couple of times. Informative and nice flow.

  • Rp0266

    Thanks Viuveka! This good enough to read a couple of times. Informative and nice flow.

  • linkedinexpert

    I think its a great idea.  In fact – you could create your own “Gallery” in your experience section.  Company Name “Art by Valerie”, title (Describe you kind of art) and then just upload the URL’s of each piece you want to highlight.  Or you could just pop a few pics in your Summary section.

    V

  • linkedinexpert

    I think its a great idea.  In fact – you could create your own “Gallery” in your experience section.  Company Name “Art by Valerie”, title (Describe you kind of art) and then just upload the URL’s of each piece you want to highlight.  Or you could just pop a few pics in your Summary section.

    V

  • linkedinexpert

    Hi Cindy - 
    Your company page can do a few things your personal profile can’t – like targeted updates and update stats.  Also – people can follow your Company page without having to connect with you personally. So I would continue to do both.  You can now use Hootsuite to post to both your page and your profile.

    Viv

  • linkedinexpert

    Hi Cindy - 
    Your company page can do a few things your personal profile can’t – like targeted updates and update stats.  Also – people can follow your Company page without having to connect with you personally. So I would continue to do both.  You can now use Hootsuite to post to both your page and your profile.

    Viv

  • linkedinexpert

    Thanks :) )

  • linkedinexpert

    Thanks :) )

  • Andrew Brandt

    Great synopsis of the recent changes, Viv. Glad to see that you and Jeff are now buddies, too.
     

  • Andrew Brandt

    Great synopsis of the recent changes, Viv. Glad to see that you and Jeff are now buddies, too.
     

  • linkedinexpert

    LOL – not sure why he won’t accept my invitation :)

  • linkedinexpert

    LOL – not sure why he won’t accept my invitation :)

  • http://www.lucrazon.com/blog Alice Ly | Lucrazon

    Adding photos + documents to the Company Page is a great feature! I like seeing the crisp/clear photos rather than the “screen-like” thumbnail it auto-pulls from links.

  • http://www.lucrazon.com/blog Alice Ly | Lucrazon

    Adding photos + documents to the Company Page is a great feature! I like seeing the crisp/clear photos rather than the “screen-like” thumbnail it auto-pulls from links.

  • Msharma

    Very informative and interesting. 

  • Msharma

    Very informative and interesting. 

  • Mike Grebennikov

    Thanks a lot for this well written and very useful article. Definitely need more of this kind of information and advices on using LinkedIn.

    Mike

  • Mike Grebennikov

    Thanks a lot for this well written and very useful article. Definitely need more of this kind of information and advices on using LinkedIn.

    Mike

  • http://twitter.com/NeepaSharma Neepa Sharma

    Great information, easily put forward :) Thanks!

  • http://twitter.com/NeepaSharma Neepa Sharma

    Great information, easily put forward :) Thanks!

  • http://www.uncoverandexpose.com/ Troy Holder

    Thanks for these 6 pratical tips! I like the new interface, especially the ability to include more rich content! In the profile. It would be nice to have such a feature in the profile preview.

  • Nick Messenger

    Hi Viveka,
    Thanks for a really informative article about LinkedIn.  I must admit, I hadn`t even considered this platform mainly because I thought ah, yet another social media thing!!!!!!!   How is this different to all the others  e.g. Twitter, FB ?

    I have to confess I am still not sure about the answer to my question.  Is there a specific use for LinkedIn, if so what is it, or is it just a matter of preference?

    I look forward to hearing back from you.

    Nick

  • http://twitter.com/VentacGroup Ventac Group

    What a great article. Lots of ideas to develop profile and company pages. Thank you.

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  • http://www.facebook.com/satishraoBN Satish Rao

    Fantastic article.Lots of takeaways.Thanks for sharing

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  • http://www.socialbakers.com/ Michal Smetana

    Thanks Viveka for this amazing article. LinkedIn has evolved very much throughout the past several months and it has been somewhat difficult to keep up the changes and new features it offers. This article has given me a straight new point of view on these features. Thanks again, Michal.

  • http://blog.tianakai.com/ Tiana Kai

    I’m completely loving LinkedIn’s upgrades. It is so much more focused on the user than just laying out people and titles. I also enjoy the iPad app, making it a magazine to quickly skim and see what’s new. 

    This gives me a few great ideas for my clients’ page. Thanks for condensing it all! 

  • Dee Lawrence

    Thanks, Viveka! Great tips and insights. Although I miss some of the apps (events, listing books I’m reading, etc), I must agree that the upgrade has definitely given a new kind of energy to LinkedIn.

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  • http://chrismakara.com/ Chris Makara

    Great article Viveka. Nice breakdown of the new features recently added to LinkedIn. Also a good reminder to update my LinkedIn profile :)

  • linkedinexpert

    Hi Buck – often on LinkedIn it all comes down to the tone of the messages.  Especially B2C.  You must make sure that any communications is peer to peer and that they don’t take on a salesy edge.  Even though WE might not think our communications are salesy- others might.  Run some of your engagement letters by clients and friends you trust to give you an honest opinion.

    Groups are great – but any interaction there must be about adding value (and not necessarily with your product or service) so you can stay top of mind.  Share interesting articles, ask questions, share linkedIn group discussions (open groups) with your network and ask for their opinion.  Start engaging that way, and you can always put what you do in your signature.

    80/20 is a common rule – 80 percent value for 20 percent sales content.

    V

  • linkedinexpert

    Yeah – that’s kind of a bummer.  I used to recommend the same thing.  
    Maybe if enough of us let LinkedIn know of our disappointment they will bring back some features.
    (But I doubt it)Also sad to see Events, Apps and Answers go :( Viv

  • linkedinexpert

    Thanks Mike.  SME is always sharing great content – aren’t they?  I’m honored to have my article posted here.

  • linkedinexpert

    Thanks Neepa

  • linkedinexpert

    I would love a preview before publish feature.  Also the ability to block certain memebers from seeing my profile (my jobseekers really want this).  Who knows what next year will bring!

  • linkedinexpert

     like it because IMHO it is focused more specifically on business – and in particular B2B.  It really depends what your business is – but I find I get much more paying work out of LinkedIn.  Twitter works especially well for PR and free marketing – most of my interviews come through twitter – and Facebook – well – I don’t use it enough to give it justice :)

    V

  • linkedinexpert

    Thanks Satish :)

  • linkedinexpert

    Thanks Michal - 
    Yeah- 
    Nothing like writing a book to spark the biggest and most changes LinkedIn has ever done in a given time frame :)
    And apparently a lot more is coming!  So stay tuned to SME and my website:  www.LinkedIntoBusiness.com

    V

  • linkedinexpert

    I agree!  I love the iPad app - 
    PS – Ninja Trick – the links in your Summary section are “live” (clickable) on the iPad app sp make sure you have some of your URLs in your Summary section (Background)

  • linkedinexpert

    I miss them too.
    I can’t believe how much more you get with even the most simple of upgrades!

    V

  • linkedinexpert

    Thanks Chris :)

  • http://www.lucrazon.com/blog Alice Ly | Lucrazon

    Hmm it looks like adding photos/docs to Company Pages is a bit buggy. I’ve had 2 pictures disappear on me now after they were posted.

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  • http://www.supplesolutions.com.au/ Hardy

    Thanks Viveka for your hard work and research about LinkedIn updates. Fabulous job, love the analysis.

  • Christine Nocciolo

    Thanks for sharing!  Great tips to use and like the new features!

  • Pamela

    Thanks for the good article but I think I’m missing something….where or where is the Introduction tool you refer to.  I have looked and looked but I am not finding it!  Thanks!

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  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Hi Viveka, I cant see how you add notes to a first level connection which is one of your first points? Can you please share? Thanks, Linda

  • Cindy Fascetti Rack

    Hi Linda

    When you click on the their “contact information” there is a little link below the email address that says “add” contact information.  That opens up a new window that you put all kind of information in.  It is very nice.  Hope this helps! Cindy Rack

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  • http://www.about.me/hunterboyle Hunter Boyle

    Excellent hands-on tips for actually using LinkedIn and these cool new features. Thanks Viveka for a very actionable (and rare) post that goes beyond the same old “Be approachable. Add value. Etc.” Time to do some profile updating and try these outreach ideas. Cheers!

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  • http://www.DesignatedEditor.com Suzanne McDonald

    Happy to see LinkedIn’s new look and features. Visual elements are becoming increasingly important both in social and SEO, great to see LI’s responsiveness. Thanks so much for putting this together.

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  • http://www.callbox.com.my/ Dara Lin

    I tried your tips about update on LinkedIn and I found it so effective, I had made expand my business by engaging with trusted individuals and join them with a group. Thanks Vivika for such a helpful tips :)

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  • http://www.facebook.com/people/Rob-Harmer/674126316 Rob Harmer

    Linkedin no longer supports Answers see http://help.linkedin.com/app/answers/detail/a_id/35227

  • http://www.facebook.com/people/Rob-Harmer/674126316 Rob Harmer

    Linkedin no longer supports Answers see http://help.linkedin.com/app/answers/detail/a_id/35227

  • http://www.facebook.com/people/Rob-Harmer/674126316 Rob Harmer

    Top 1%, 5%, 10% – who cares! Linkedin is conning a lot of us. (from a 5% recipient)

    My logic that lead me to post the tagline to this discussion thread (before I knew or read that article) went along the lines of,,,,,,

    Do the math, 1%, 5% 10% the numbers are huge. Or are they?

    I don’t have that many contacts (~420) so my observation is that the number of people who are viewing other peoples profiles is small (in the premium class) hence it is easy to achieve 1%, 5% or 10% as the case may be.

    The cynic in me says that its a great marketing ploy to leverage people who are currently on free membership into paid memberships.

    If LinkedIn shifted 1% of it’s membership of 200M into paid membership by this marketing campaign then they have just banked circa $40M per month.

    All by stroking everyone’s ego. If they carpet bombed the whole “free option” audience which wouldn’t surprise me (I suspect they bombed the whole list as I am on a premium subscription) then they have achieved what they set out to do, tip you over the edge into paid membership.

    Very clever. You have been LinkedIn to a base level fee of ~$20 per month per person. Do the math, I should have had shares in LinkedIn.

    This is social engineering at its best, so how come most of you didn’t spot this?

    Based on my observations I think that Kelly Clay http://www.hasoffers.com/blog/top-5-viewed-linkedin-profiles-2012/ is right on the money!

    Even though I am always a glass half full type of guy, but this one has got to be an absolute crock.

    For those that haven’t spotted the marketing spin, then LinkedIn have achieved their aim of appealing to ego’s to ramp up their membership from free to paid.

    Trying to move the numbers around to put a positive spin on the 1%, 5%, 10% award is masking the reality.

    It’s a marketing tactic using social engineering tactics to suck you in.

    Feel free if you want to believe in the “numbers”.

    It will be interesting to see if LinkedIn end up doing themselves a disservice by stooping to con tricks like this.

  • http://www.facebook.com/people/Rob-Harmer/674126316 Rob Harmer

    Top 1%, 5%, 10% – who cares! Linkedin is conning a lot of us. (from a 5% recipient)

    My logic that lead me to post the tagline to this discussion thread (before I knew or read that article) went along the lines of,,,,,,

    Do the math, 1%, 5% 10% the numbers are huge. Or are they?

    I don’t have that many contacts (~420) so my observation is that the number of people who are viewing other peoples profiles is small (in the premium class) hence it is easy to achieve 1%, 5% or 10% as the case may be.

    The cynic in me says that its a great marketing ploy to leverage people who are currently on free membership into paid memberships.

    If LinkedIn shifted 1% of it’s membership of 200M into paid membership by this marketing campaign then they have just banked circa $40M per month.

    All by stroking everyone’s ego. If they carpet bombed the whole “free option” audience which wouldn’t surprise me (I suspect they bombed the whole list as I am on a premium subscription) then they have achieved what they set out to do, tip you over the edge into paid membership.

    Very clever. You have been LinkedIn to a base level fee of ~$20 per month per person. Do the math, I should have had shares in LinkedIn.

    This is social engineering at its best, so how come most of you didn’t spot this?

    Based on my observations I think that Kelly Clay http://www.hasoffers.com/blog/top-5-viewed-linkedin-profiles-2012/ is right on the money!

    Even though I am always a glass half full type of guy, but this one has got to be an absolute crock.

    For those that haven’t spotted the marketing spin, then LinkedIn have achieved their aim of appealing to ego’s to ramp up their membership from free to paid.

    Trying to move the numbers around to put a positive spin on the 1%, 5%, 10% award is masking the reality.

    It’s a marketing tactic using social engineering tactics to suck you in.

    Feel free if you want to believe in the “numbers”.

    It will be interesting to see if LinkedIn end up doing themselves a disservice by stooping to con tricks like this.

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  • Elinor Stutz

    Thank you Viveka, excellent updates and reminders – going to make a couple of updates myself!

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  • Tia-Lea

    Thank you for taking the time to write such an informative and useful article Viveka.
    I am going to share it with my LinkedIn contacts as I’m sure they will find it very helpful.







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