6 Daily Habits for Facebook Marketing Success

social media how toDo you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?

You’ve come to the right place.

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.

To reap these business-building benefits, the key is to develop daily habits.

The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

Refer back to these habits often to keep yourself on track as you work to create a vibrant community of raving fans who’ll happily spread the word about you and your products and services.

#1: Become addicted to solving problems

When you regularly solve problems and answer questions for your fans, you not only foster trust, but you also set yourself up as the go-to expert in your niche.

A surefire way to create engagement on your Facebook page is to regularly offer your expertise and insight. One great example of a master problem-solver is Facebook expert Mari Smith. Mari encourages her fans to ask questions on her Facebook page. Because she is quick to respond with valuable responses, she’s turned many Facebook fans into loyal followers and customers.

But she doesn’t stop there. Mari takes her support a step further by providing a resource center directly on her Facebook page. She continually keeps this resource link up to date and full of valuable information. As you can see in the image below, Mari has set up multiple info tabs including Changes, How To and Rules & Safety, all related to Facebook marketing.

resource page

By providing a resource center for her fans, Mari Smith is seen as the Facebook go-to source by tens of thousands of fans.

Take Action: Make it your mission to be the go-to source for your Facebook fans. What information related to your niche do your fans, prospects and clients want to know? To set yourself apart from your competition and keep your fans coming back for more, create a resource page as a custom link on your Facebook page. By doing so, you can provide updated, useful content to your growing audience on an ongoing basis.

#2: Talk to individual fans daily

I make it a habit to comment on other people’s posts 3-5 times each day. I do this because these comments are the real conversations that build relationships.

Taking a minute to comment on a fan’s vacation photos or adding my two cents to a peer’s recently posted video is my way of letting my fans and peers know that I genuinely am interested in what they are talking about online.

To check out what your fans are posting on their own pages or profiles, first check out which fans are posting on your page. When fans post on your page, you can click on their avatars and you will be taken to either their pages or profiles, depending on how your fans have posted on your page. You can then post on their pages (or if you are also a friend via their profiles, you can post on their profiles as well).

Here’s an example of me posting on a fan’s page, Life In Motion Chiropractic:

amy posting

When you post on your fans' Facebook pages, it shows that you have a genuine interest in them.

Here are a few tips when commenting on fans’ posts:

  • Use first names. When your fans know you are paying attention to them, they are much more likely to speak up and tell you what’s on their mind. Knowing what your fans are thinking is invaluable!
  • Be yourself. Talk to others in the same style you would talk to a friend over dinner. Before you click send, read your post and make sure it really sounds like you.
  • Be brief. If your post is too long, it will be overlooked easily. To get more people reading your post, get to the point faster.

Take Action: Make it a habit to spend at least 10 minutes a day reading posts from your fans and peers and leaving insightful comments on their profiles and pages. By stepping outside of your own Facebook page, and spending time on other pages and profiles, you let your fans and peers know that you truly do care about them.

#3: Track your Facebook activity

Although it may not be the most exciting task of your day, taking the time to check your Facebook activity is essential to growing your fan base and keeping your momentum going.

If you’re just starting out with tracking your activity and looking for a quick list of key metrics to track, consider tracking the following metrics on a weekly basis:

  • # of total fans
  • # of new Fans
  • Fan growth from prior week
  • # of unlikes
  • # of weekly Actives
  • Actives growth from prior week

You can find these metrics by checking out your Facebook Insights on your page. To get to your Insights, just go to your Facebook page and click “Edit Page” in the upper-right corner. From there you will see a list of links in the left column. You can click on “Insights” to get your page metrics.

insights

Here's a snapshot from Facebook Insights of my page's metrics.

One other tracking tool that is extremely useful is EdgeRankChecker. This is an online tool that scores your overall page engagement activity. I use this tool to help me identify what score Facebook is likely giving my page in terms of EdgeRank. (Note: No-one knows the exact formula Facebook uses to assign an EdgeRank score; however, this tool is useful.)

edge rank checker

The higher your EdgeRank score, the more likely it is to be visible on a fan's Top News Feed.

As seen in the screenshot below (for Outside the Cubicle), the tool also identifies the days of the week when you get the most engagement and the days when you have the least activity on your page. This is valuable information as you decide when to launch new promotions and post valuable content.

edge rank score

In the screenshot above, you can see the Facebook page received a high engagement score of 15.

Take Action: Create a Google Doc and track your Facebook activity on a weekly basis. By tracking your weekly metrics, you will soon see what’s working and what you might need to tweak, depending on the high and low metrics in your tracking document.

#4: Change what’s not working and move on

When it comes to tracking your social media marketing activity, there’s a fine line between having patience and making changes when you’re not getting the results you’re after.

The key is to set a realistic goal and clearly identify its benchmarks and the length of time you are going to allow to get the desired results. If the time comes that you don’t reach your desired outcome, tweak your activity right away. The longer you wait, the more damage you’ll do.

For example, let’s say that for the past 30 days you’ve been asking questions a few times a week on your Facebook page and only two or three fans are leaving responses each time you post a new question. There could be a few different reasons for your low response rate. You might be asking questions that are not of interest to your fans. To fix this, you really want to pay attention to what grabs their attention and what topics your fans talk about the most.

Or perhaps your questions are too difficult or too time-consuming to answer. People move fast on Facebook and tend not to spend too much time in one place. There’s actually an art to asking questions on Facebook. The key is to ask questions that require little effort to answer. Questions that require just one-word responses tend to get the most engagement. Watch this short video to learn more about the art of asking questions on Facebook.

Overall, the important thing to remember is that when something isn’t working, don’t dwell on it. Change it and move on!

Take Action: Have you been procrastinating on making some necessary changes to your Facebook marketing strategy? Take the time to make the changes to ensure your page continues to grow and increase its engagement activity.

#5: Post fresh content

To get the most reach from your content, make sure that your content educates, entertains and empowers your fans. This will pique their interest and keep them coming back for more.

Also, publish everything you have in as many places as possible. What this means is that you want to get your content online, and you want it to be seen by as many potential prospects as possible. While Facebook is extremely powerful, don’t forget to spread your content out and use Twitter, LinkedIn, YouTube, and of course, your blog.

You can also monitor what others are publishing. If you see something that would be valuable to your audience, publish that content (and make sure to give them credit for it!). Third-party publishing is a great way to continue to add value for your fans without having to create all the content.

To help you consistently publish content, I suggest that you create an editorial calendar. It might sound daunting, but it’s actually very simple. Here’s how you do it:

  1. Create a six-month digital calendar. You can do this in Word or you can find digital calendars online. One of my favorite digital calendar sites is http://www.calendarsthatwork.com.
  2. Decide how often you want to create content and in what form. Consider creating blog posts, video posts, articles, reports, podcasts or any other form of media you know your audience will like. Mix it up and deliver your content in many different formats to attract a wider reach of ideal clients.
  3. Brainstorm content ideas related to your brand or niche. Again, think of what interests your clients the most. (Hint: Check out your competition’s content. This will help you decide what might be best for your audience.)
  4. Create a calendar of content. Choose the specific dates you plan to post and list the topic of the content and the type of delivery. For example, in my own content calendar months ago, I added the following for a day in July: Blog post and Facebook update on “6 Daily Habits for Facebook Marketing Success.” It’s as easy as that!

Take Action: Stay diligent with your content calendar. After you create it, stick with it. The more disciplined you are in sticking to your content calendar, the more traction you will see with your audience.

#6: Spread the love

The old saying, “Give and you shall receive” is one of social media’s golden rules. By sharing other people’s valuable blog posts, useful articles, entertaining videos and other content, your audience will repay you tenfold.

Make sure to share the content from the influencers in your industry. This will help you build relationships with them and possibly create partnerships with them in the future.

But remember to also acknowledge your fans who consistently produce great blog posts. They may not be well-known experts (yet!), but it’s important to share their great content as well. You can create a fan for life if you take the time to share their great work with others.

Mike Stelzner says it best in his recent book, Launch. He writes, “Every time you share a great link to some relevant content, you’re giving two gifts: one to your base and the other to the person or company that created the content.”

speading the love

Social Media Examiner is well-known for spreading the love on their Facebook page. Here they promote a great blog post from the popular site, Social Media Explorer.

Take Action: On a weekly basis, take the time to identify great third-party content and share it with your Facebook community. This goodwill gesture will go a long way with your fans and peers.

Now it’s your turn!

What do you think? Are there other habits that have brought you Facebook success? Share your thoughts and comments in the box below!

Tags: , , , , , , , , , , , , , , , , ,

About the Author, Amy Porterfield

Amy is the co-author of Facebook Marketing All-In-In One for Dummies and a social media trainer and speaker. Check out her latest webinar, 7 Simple Strategies to Profit From Facebook. check. Other posts by »




More Info
  • raphael richard

     Another useful post I will reuse during my training sessions and that confirms I was right to integrate Social Media Examiner as prime source in http://www.communitymanagerexpert.com, a RSS agregator dedicated to social Media.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Raphael!

  • http://www.ivantemelkov.com Ivan Temelkov

    Some great strategies and information here.  You’ve broken it down in great detail.  There are still plenty facebook users that are leaving much on the table.  Thanks for this post!

  • http://www.colemanmg.com Antonio Coleman

    It all comes down to you taking care of the people that take care of you. Support them and they will support you back..just that simple.

    “Black Seo Guy “Signing Off”

  • Pingback: 6 Daily Habits for Facebook Marketing Success | Social Media Examiner | How To Social Media Marketing

  • Pingback: 6 Daily Habits for Facebook Marketing Success | Single Throw Internet Marketing Blog

  • http://EricWalkermarketing.com/ Eric Walker

    Tremendously useful post that many of us social media managers have come to rely on from both Amy and Social Media Examiner. I especially like the suggestion to post on your fan’s wall. So common sense but something I’ve been over looking. I will add that these suggestions are especially useful when a majority of your fanship is coming from FB advertising. Most of them are “cold” and need some warming up. Following these daily suggested habits will help that. 

  • LadyLuciano

    totally agree! I have used all of these processes within our company’s Facebook page and have had great success. I think the daily interaction is most important. 

  • http://pulse.yahoo.com/_UMIDQF5N4AZFO5VCC7CLZSCVQQ Jason Stuart

    Great post, Amy, thanks! Especially like points 1 and 2 – it’s all about being personable and making those connections. You want to turn your fans into advocates for your business, and if you can make them feel like a part of your community, it’s a great way to get them singing your praises to friends.

  • http://www.facebook.com/connors Ryan Connors

    People want to feel like they matter and want value. Connecting via social media offers that necessary bridge were information can be freely shared and customers can view the company as a industry expert. That association will pay off when the customer goes to buy.

  • Evija

    Great post! Thank You
    I`ll use this in my job interview

  • Pingback: 6 Daily Habits for Facebook Marketing Success | MarketingHits.com

  • http://twitter.com/funknwagnall Keitha Corbit

    I really appreciate that your advice is always ACTION oriented. It’s rare when I don’t accomplish something important as a result of your posts. You’ve doneit again. Thanks!

  • http://www.socialmediarevolution.ca/become-a-subscriber/ Josaphat DJ Perez

    Like you said, Connecting with people its very important. If you don’t care what your followers are saying then it makes no sense to be connected with them.

  • http://www.facebook.com/fernando.ruizcorregidor Fernando Ruiz Corregidor

    Thanks Amy for your post, is great and thanks Social Media Examiner for your continue support and sharing great ideas and experiences, it is really nice for me…!!!

    Just one question: in the #3 tip you advise to track # of “unlike”… is this a mistake in writing and you mean “like” and if not, how do you measure “unlikes”?

  • DivineDiva2011

    I’m not able to see any of our fans profiles, let alone pictures or statuses. How do you interact with them on their pages?

  • http://profiles.yahoo.com/u/I56ZILSMLVO5IB4BRSJLEPXTIU Shenanigans

    If you are logged in as a your business page, how is step 2 possible? I don’t see how I’m able to leave a comment on a Fans Wall. I get the part about responding when they post on my Business Wall, but can you explain a little more in-depth regarding posting as a Business to a Fan’s Wall. Thanks!

  • http://pulse.yahoo.com/_SRWDWB2AN55CC4D2THRCQC5XVE Janice Maddox

    I just paid $22.87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $62.81 to buy. Here is the website we use to get it all from, GetCent.com

  • Chris Syme

    Amy-
    I’m confused about Edge Rank checker. I thought that Edge Rank was done on each individual piece of content, not on a page. How could checking your “page” rank help when there is no such thing? Not sure I understand the validity of the tool. Am I missing something?

  • http://twitter.com/mysocialnuggets Marcia Garcia

    Amy,
    Great post! You mention on #2 to comment on your fans’ activity but the issue is that I cannot associate my personal profile to connect with fans. Since you cannot post on a fan’s profile as a page, I find it hard to connect one-on-one. What do you suggest to go around this issue? 
    Thanks!

  • http://twitter.com/AffordableLamps AffordableLamps.com

    Thanks for this amazing post! I really appreciate that you took the time to lay out a routine–it definitely makes Facebook seem so much more manageable now!

  • http://ImpartialGeek.com David Foster

    Thanks so much Amy! You are so right…this is a great list and we have grown a page to over 46,000 fans using most of these principles! It is not as hard as some may think…but it does take commitment and time for sure! 

  • http://profiles.yahoo.com/u/I56ZILSMLVO5IB4BRSJLEPXTIU Shenanigans

    That was my question as well.

  • Colin

    In my opinion Fenando, you defo need to be tracking your unlikes… it could be related to content you published and posts you make.

  • http://twitter.com/calebkinchlow Caleb Kinchlow

    this is great, engaging people is the way to do it.

  • http://www.smartypantsmama.com/ Caroline/SmartyPantsMama

    #2 is my favorite.  I think building relationships is so crucial in the social media workplace.  

  • TMGoldbach

    I’m always curious about how to engage with our fans, like you mention in #2.  We have a corporate page so we cannot actually see what our fans are posting on their personal pages.  Unfortunately, we dont have enough activity yet for people to randomly post their thoughts on our page (but if they do we are quick to respond).   

    I’ve read that you should also acknowledge your fans and randomly select one a week to say “Thanks for being a fan.”  With more and more people locking down their profiles, it’s not possible for us to comment on their personal pages.  So what give?

    Am I totally missing something?  Does anyone have insight on this topic they can offer?

  • TMGoldbach

    Agreed Marcia, I’m always curious why this always gets mentioned, but never seems to get addressed for business pages.

  • http://www.thewordchef.com/ Tea Silvestre, aka Word Chef

    Something I also do is say hello to every new fan of my page. I talk about this and other tactics in my latest post (“Dinner Conversations Online”). But it’s so important to remember that these people are actual LEADS and should be nurtured as such.

  • Michael Hughes

    Very useful and helpful post Amy! I so much agree with all of those points. I especially find it so true that “Give and you shall receive.” Sharing Links to great content from you industry peers and other experts or luminaries in your field produces a win-win scenario. Strengthening those relationships with your business Facebook followers by addressing them in their posts on your Facebook Page by name really makes them feel empowered. It’s all about being inclusive and engaging your Facebook Followers. Thank you Amy for the advice on using a digital calendar. Very nice idea!

  • http://triberocket.com/ James Hahn II

    Wow, I’ve only been reading Social Media Examiner for about a week and I’m already starting to wonder how I ever lived without it. Great content here! I’m shamelessly stealing all your ideas, thank you!!

  • http://felixrelationshipmarketing.com/ Juan Felix

    Thanks Amy for this great post. I enjoyed reading it. Hope you have a nice day.

  • http://www.pixo-media.com Pixo Media

    I just had a look at Mari’s page – it’s very interactive and draws the end user in – user engagement is the way forward! Thank you for a great post Amy!

  • Mynders Glover

    Excellent ideas here! It really is important to engage your fans and followers and not just post all the time. This post is certainly filled with valuable ideas that I will want to look back at at least a few more time. Building our business is important and we all want to add value and interact with our community, but few are doing it right. Hopefully with all the RT’s this post has received a lot of people will be stepping up their game!

    Mynders Glover

  • http://www.AmyPorterfield.com Amy Porterfield

    Well said – I think there is so much companies can do with Facebook – However one of thier biggest challenges is finding the time to do it.  But when you make it a daily habit, it becomes much easier to manage.  Thanks for stopping by :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Great reminder!  (PS: Glad to see your face around here again!)

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Eric!  So glad you found this post useful.  I agree, it’s easy to overlook the strategy of posting on fan’s walls – but the effort it can really pay off!

  • http://www.AmyPorterfield.com Amy Porterfield

    So true- if you check in daily and let your fans know you are truly interested in what they have to say, your page will grow much more quickly.  Thanks for stopping by, LadyLuciano :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Jason!  I agree.  Habit #1, solving problems, is my favorite habit because it is a win/win.  You are taking care of your fans while you are positioning yourself as the “go-to source” – can’t beat that!

  • http://www.AmyPorterfield.com Amy Porterfield

    Ha!  That’s similar to what I posted above about being the “go-to source” while taking care of your fans.  Great minds thing alike, Ryan :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    I love that you said that, Keitha!  I am all about making things actionable because there’s no shortage of great info on the web, but there is a shortage of time to get things done!  So I like to focus on the execution as much as possible.  Thanks for your great post!

  • http://www.AmyPorterfield.com Amy Porterfield

    You are right, D.J.  It;s just a waste of your time and your fans time when you are posting just for the sake of posting – it’s got to mean something to really get momentum!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Fernando.  Yes, you can actually track your “Unlikes” too.  Here’s a short excerpt from our latest book, Facebook Marketing All In One For Dummies:

    “From the first page of the Insights dashboard, click Users in the left column to get to this screen. When you’re there, you can see that the top line tells you the number of New Likes, Lifetime Likes, and Active Users There’s an important number to look for in the New and Lifetime Likes graph. First, toggle the view to Daily; then, deselect the Total Likes check box. You are now left with the daily Unlikes. You can see how many people have Unliked your Page. If you find that people are Unliking your Page, you need to look at what you’re sending and make sure it matches what people thought they were Liking in the first place.”  —-> Hope that helps! ”

    <!–
    /* Style Definitions */
    p.MsoNormal, li.MsoNormal, div.MsoNormal
    {mso-style-parent:"";
    margin-top:0in;
    margin-right:12.0pt;
    margin-bottom:11.0pt;
    margin-left:60.0pt;
    line-height:11.0pt;
    mso-line-height-rule:exactly;
    mso-pagination:widow-orphan;
    font-size:9.5pt;
    mso-bidi-font-size:10.0pt;
    font-family:"Times New Roman";
    mso-fareast-font-family:"Times New Roman";
    mso-bidi-font-family:"Times New Roman";
    letter-spacing:.3pt;}
    @page Section1
    {size:8.5in 11.0in;
    margin:1.0in 1.25in 1.0in 1.25in;
    mso-header-margin:.5in;
    mso-footer-margin:.5in;
    mso-paper-source:0;}
    div.Section1
    {page:Section1;} 

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi.  Yes, you are correct -you cannot post on your fan’s profiles as your page.  However, there are two things to consider.  First, many of your fans will likely also have Facebook pages and you can post on their page as your business.  Many of my fans are starting to post on my page as their business page, so this makes it easy for me to post on their page.  Also, if you have friended any of your fans via your profile, you can post on their profile as your profile.  Not as ideal, I know, however depending on your business, this may work well for you. Some people have mixed friends with prospects on their profile (as I have) so this works for me (but I do it in moderation and spend more of my time engaging as my page!) Sorry if that was piece confusing in the post – and thanks for the great question!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Chris!  Thanks for the question.  Edge Rank does score by individual content – however this tool takes a sum of your activity and then gives one score.  This score can then tell you on average how you are doing on engagement overall.  It’s not exact by no means, because only Facebook really knows the algorithm they use, but it does give you a snapshot of your overall engagement over a period of time so you can get an idea of how you are doing.  Does that make sense?

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Marcia.  Yes, just a few posts up I commented on that challenge as well.  So take a look under “Shenanigans” comment.  But to expand on that, and to answer your specific question here, there are other ways to create that one-on-one engagement.  The secret is to create that engagement directly on your wall.  And the key there is to get your fans TALKING.  I have created a video that helps my clients create even more engagement on their Facebook Page – check it out here:  http://amyporterfield.com/2011/06/how-to-get-the-conversation-started-on-facebook/

    Asking questions is another great way to get your fans talking.  But there is an art to asking questions int he right way on Facebook. I also created a video to show you how to ask questions in a way that will get you even greater response.  Check that out here: http://amyporterfield.com/2011/05/are-you-asking-the-wrong-questions-on-facebook/

    I hope that helps a bit, Marcia!  Thanks for posting such a great question!

  • http://www.AmyPorterfield.com Amy Porterfield

    Addressed it above!  :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    You are welcome and thanks for stopping by!

  • http://www.AmyPorterfield.com Amy Porterfield

    Great point, Tonya. I wish there was a better way for pages to interact with fan’s profiles – but take a look at my post under “Shenanigans” first comment and then under Marcia’s comment above.  Might give you a few ideas to test you.  Thanks for your post!

  • http://www.AmyPorterfield.com Amy Porterfield

    Wow!  That is impressive, David!  What is your page?  I would love to check it out!

  • http://thepracticalmom.com Mom Blog

    Lots of good advice.  I’m really trying to get better at engaging on facebook and this post definitely points me in the right direction.

  • http://www.AmyPorterfield.com Amy Porterfield

    Your challenge is one I have heard from a lot of my clients – so you are not missing anything!  When I was the community manager for Social Media Examiner’s Facebook page, we would do fan of the week (they still do it!) and it was tough to connect with that fan because we could not contact them directly via our page.  One solution was I would request to be their friend from my own profile and include a note saying we would love to spotlight them and link to their website – this always worked great and started a new relationship with the fan.  Also, check out my videos that I listed above after Marcia’s post – these might help get things moving a little more on your page. 

    And lastly, make sure that you are using your customer funnel to drive traffic to your Facebook page – what I mean by that is at the end of your blog posts, on your “About Us” page, “Contact Us” page and other pages on your website, take advantage of the space and tell people to visit you on your Facebook Page.  Tell them WHAT’S IN IT FOR THEM – they need a WHY when you tell them to visit your page – and then give a link to it. So after someone reads about your company on your “About Us’ page, or after they read a blog post and/or after they send you an email via your “Contact Us” page, tell them to take to check out your Facebook page.  Remember, you need to give them the call to action to help them move through your customer funnel.  Thanks for the great question, Tonya!

  • http://www.AmyPorterfield.com Amy Porterfield

    You are so right.  And when you welcome them (great tip!) use their first names to make it even more personal – this is a powerful strategy when you do it in a genuine way!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Michael!  You are so welcome and thanks for your great post!

  • http://www.AmyPorterfield.com Amy Porterfield

    Steal away!  :-)   I agree, I could never live without Social Media Examiner :-)   Welcome to the “cool club” James!

  • http://www.AmyPorterfield.com Amy Porterfield

    Juan, I hope you have a great day too!

  • http://www.AmyPorterfield.com Amy Porterfield

    Isn’t Mari’s resource page excellent?  I love it!

  • http://www.AmyPorterfield.com Amy Porterfield

    I like the way you think, Mynders!  I am so glad you found the post valuable :-)

  • http://aremorch.com/ Are Morch

    Hi Amy.

    I really love how flexible you made this process. We can not only apply to Facebook, but other Social Networks as well.

    I use LinkedIn a lot more then I use Facebook, but found these strategies very valuable. And most definitive will take notes and make my own marketing efforts more effective.

    Thanks for sharing.

    Cheers..

    Are Morch
    Hotel Advisor and Social Media Strategist

  • http://ImpartialGeek.com David Foster

    It’s http://facebook.com/FanPageEngine and let me tell you it has been a ton of fun!!

  • http://www.darrylburma.com Darryl Burma

    Hello Amy,

    This is all terrific advice. I actually learned a few valuable things while reading your post. A couple of months ago I created a Facebook fan page for one of my sites. At first it seemed almost daily people were joining, then it kind of ended up at a standstill even though I update it daily. I’m always looking for ways to improve the quality as well as numbers and these tips will surely help!

  • http://triberocket.com/ James Hahn II

    But, you *can* reply to their statuses, posted links, etc. as your page, no?

  • colinburke

    About to take the plunge into the world of social media marketing with a new start up and want to pass thanks for the post. Look forward to more informative posts in the future, thanks again Amy.

  • http://www.walksinauckland.com Helen

    I do most of those things – it doesn’t take long now that I have the habit and discipline.   

  • Pingback: 6 Daily Habits for Facebook Marketing Success | Social Media Examiner

  • http://www.facebook.com/people/Sally-Dahlsten/100001963539258 Sally Dahlsten

    This is a must-read for every digital marketer whose using Facebook as a social media marketing tool. Thanks for sharing such useful information.

  • http://www.michelechristensen.com Michele Christensen

    Great post!  I’m doing more than I ever have on my page and the results are slowly increasing but you have a lot of great suggestions here.  I especially like the emphasis on tracking and moving on from what’s not working.  

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Thanks Amy for this informative post.You have shown me the way I should follow to engage more on my Facebook…..

  • http://www.facebook.com/mart.proom Mart Prööm

    Awesome post, Amy! The Mike Stelzner quote at the end is spot on and we all should be looking to develop deep relationships within our industry.

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    1) Need to have an interactive section on your business page.
    2) Can create polls to understand customers.
    3) Organizing events online

    These are a few I think would bring success in Facebook marketing.

  • Best_aks11

    thnxx amy…………….we r frm india

  • http://www.seobooklab.com/ Ram Babu SEO

    thans for the tips , yup these are habits what we can do to increase our facebook page value . .!

  • http://www.parcel2go.com Sarah Parker

    your comment ” post on yours fans pages”, this is VERY bad advice. seeing as you CANT post on your fans pages as a fanpage. you have to be personally friends with people to post on their page. 

  • http://www.alexiskenne.com Alexis Kenne

    What an insight of facebook. Its very informative, besides bloggers will love this.

  • N Garcia

    Than you very much! Really helpful information. Great to organize a daily-basis routine at my job. Thank again from Barcelona.

  • http://www.ski-movies.com Raymodo Boss

    This is a very clear outline of the processes that are needed.  Great article – I’ve put it out to my contacts.

  • Goffinet Fabrice

    Thank you very much Amy for this valuable content ! Now I have a silly question : are you not afraid of given all your knowledge for free ? I explain : if you are a company selling products – let us say selling golf club – it is great for you and your customers sharing knowledge about golf…. But if you are an expert, a consultant or an interim manager, how can you spend that much time on the social media sharing your knowledge ? Are you not afraid that people just take all they can have without any return for you (apart of seeing your statistics progressing) – we all (well, almost all) need to earn money at some points ? Again, it is probably some silly question from an old-fashion retail guy ;-) but if you can give me some tips or links to help me to understand this kind of new business model, I would love it ! Cheers, Fabrice

  • Theo Potouroglou

    cool thx

  • Pam T

    Good info.  But I have to say that I actually “unliked” a Page because most the posts were welcoming all the new fans and very little of the content that I had “liked” them for. Readers are not unaware that an FB Page is (usually) commercial no matter how much gushing the Page lavishes on them. I think what was lacking in this case was sincerity. Lesson learned for me and my Page.

  • Pgralka

    Very good article. I’m in the process of getting my sales team set up on Facebook to promote themselves (with a Fan Page of course) and some of the ideas shared in the article written by Amy with ideas from Mari are great starters for them to hit the ground running!

  • http://bloggingbistro.com/ Laura Christianson

    Amy – I like your idea about commenting on 3-5 fans’ posts each day. I’m going to add that to my daily Facebook strategy.

  • http://www.socialidentities.com Hugh Briss

    #2 is borderline spammy.

  • Vicky Applebaum

    Thanks for some excellent tips.  I’m still new to the social media marketing landscape and am having to get myself up to speed really fast for a client.  This is the first truly valuable and useful content I’ve found to date (and very well written, which is so rare these days). 

  • Michelle Parlaman

    Thank You Amy! 
    Very timely post.  Just last week I posted a note on Mari’s FB wall asking about her “Resources” tab because I find it to be such an incredible tool.  I want to create one for my fans as well.  And, of course, in no time flat, I got a response to my inquiry!
    I am crazy about all the community love and support!

  • Pingback: 6 Daily Habits for Facebook Marketing Success | How to sell crafts

  • propagandahouse

    Fantastic post Amy – if followed diligently anyone could have a successful facebook page!

    Cheers
    Dan

  • http://mommylace.com/ Lace Llanora

    Hi James,

    If your followers posted on your FB page wall as their profile- you can reply to these as your page.

    However, if you are talking about their statuses and other updates posted on their profile page, I believe you cannot reply nor like it as your page.

    I hope this helps :)

    Lace

  • Ozio Media

    I find that listening to Facebook fans brings great success. What are they talking about? What do they want to know? Follow your fans and monitor trends so you have a better grasp on what they want, then give it to them. This is also an effective way to gain a larger following.

  • http://twitter.com/ManasiKakade Manasi Kakade

    Thanks for the informative, practical, and useful post. My company is new to Social Media and we are struggling to find the golden balance between “engaging” our fans and “spamming” our fans. The tips here are worth trying.

  • Pingback: Fav 5 Small Business Blog Posts this Week… « bizznesscard

  • http://www.facebook.com/people/Jonathan-Thompson/1348513934 Jonathan Thompson

    Thank you for this article.

  • Pingback: 6 Daily Habits for Facbook Marketing Success | Business Mom Daily

  • Pingback: Facebook Business Marketing Links, 7-28-11

  • http://vanilladigital.ph/ Anthony Trollope

    Hi Amy, great tips – thanks!

    I think a lot of people focus on their own Facebook pages and forget that outreach to the pages of other companies is just as important. This is an area people are still getting used to, as you really have to put yourself out there and be the advocate in your industry to interact with others and have them take notice of you.

    Fact: many folks still don’t believe sharing and engagement is the route to all success in social. This is especially true in the less savvy industries, such as B2B where we operate. Reaching out to your competitors and engaging with them still remains unthinkable for the majority, and I do wonder whether social media will ever dispel this rather ageing practice.

  • CaseyWarren95628715

    I just paid $22.87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $62.81 to buy. Here is the website we use to get it all from, PennyHub.com

  • http://thecodeblock.com/ Nikhil Arora

    nice content 
    socialbeaker.com

  • Pingback: 6 Daily Habits for Facebook Marketing Success | Jobs The Word Blog

  • Pingback: Six Daily Tips for Facebook Marketing Success | AEC Social Media

  • http://twitter.com/MMRabil MeredithRabil

    I  have been really working hard to make my social media marketing steps habitual. Thanks for this post and really helping us to stay focused and organized with your ideas. Love it!
    ~Meredith

  • http://www.facebook.com/kuan.yinwan Kuan Yin-wan

    Great article. In these very difficult times, one really needs to think outside the box! Now I can correct my 6 bad habit on Facebook marketing.

    social media management

  • Jim Aglah

    Grest stuff… The only challenge is how can I talk to all my individually everyday. Assuming i have only 50 fans,,,,, talking to each one of the for even 5 mins. You can do the maths

  • http://hubshout.com Kari Jo

    This is good information. So many business owners create a FB page and nothing happens. They need to take actions, like what you’ve suggested, to get results.

  • http://techheadings.com mani

    Hey Amy , nice article. for business, social networking doesn’t mean blatant promotion, its all about being natural and being human to convey your message in best possible way .. Thumbs up for such a nice article. 

  • Michelle

    Great tips! As I was reading your article, I was reminded of a recent blog post I wrote about forming habits. Did you know that it takes 66 days to form a habit! You said, “To reap these business-building benefits, the key is to develop daily habits.” I could not agree more – now we all just to form those habits!
    http://insight180.wordpress.com/2011/07/28/66-days/

  • Simplyzesty

    Super tips here. The one thing that I would say is that it seems to be getting harder and harder to get notices son Facebook as the feed gets cluttered so I would say the best thing to do is less is more as when people do see your posts they are far more likely to engage

  • Simplyzesty

    Super tips here. The one thing that I would say is that it seems to be getting harder and harder to get notices son Facebook as the feed gets cluttered so I would say the best thing to do is less is more as when people do see your posts they are far more likely to engage

  • http://www.htmakemoney.com/2011/07/vagexcom-free-ways-to-increase-youtube.html Vagex

    Very great tips. Now I need apply 6 habits for my Facebook marketing.
    Thumbs up for this article and bookmarked it.

  • Pingback: The "Content Curation Tools" Edition | Matt About Business

  • Pingback: 6 Daily Habits for Facebook Marketing Success | The Plus Packaging Blog

  • Pingback: How to rock Facebook « Jenn McGuire

  • Pingback: Six Facebook Habits For Daily Marketing Success | ChateauRoberts.com

  • Pingback: Solvingedgerank | Wugez

  • Pingback: Spreading the love by sharing | How To Go Social

  • Slospinaldecompression

    I learnt a lot from this, I am trying to do what is said in here, but my question is :

    1- how should we managed to be in contact with all customers linked to our social media accouts each day?! if we want to be involved in this we have to leave our practice!

    2- dont people think that we are not good doctors that we dont have any patients all day long so we are free to contact them by social media?!

    Chiropractor San Luis Obispo CA

  • Slospinaldecompression

    Another thought!

    What would be impact if we can not handle these social media accounts in future due to many contacts and messeges we receive?

    Would they hurt business reputation?

    I am asking this in order to know if it can damage the business reputation maybe it is better not to have these accounts at first.

    Chiropractor San Luis Obispo CA
    http://www.slodecompression.com

  • http://www.facebookmarketingresourcecenter.com/2012/02/27/price-of-advertising-on-facebook/ Vickymor098

    Thank you for sharing your great tips! I definitely agree with these 6 habits in Facebook Marketing, great idea. I will take note of these.

  • Pingback: The Facebook Dirty Dozen « Los Angeles Social Media, Video, and Internet Marketing







Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report