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social media how toDo you want to increase your company’s visibility on Snapchat?

Have you considered partnering with influencers?

Snapchat influencers can help you connect with your target audience in a creative and entertaining way that improves awareness and messaging.

In this article you’ll discover five ways to partner with influencers on Snapchat.

partner with influencers on snapchat

Discover five ways to use Snapchat to partner with influencers.

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Why Partner With Snapchat Influencers?

Snapchat influencers are self-made, modern-day digital celebrities who are creative, passionate, and entertaining. They were the early adopters of the platform and inherently understand how it works. They’re skilled with the native tools and understand the importance of the channel’s animated lenses and emojis.

Influencers know how to connect with their audience and their opinions are trusted. You’ll find them across all industries including fashion, sports, beauty, health and wellness, home décor, food, and more. Make sure you do your research to find the right influencers for your brand’s demographic.

Here are some ways you can partner with Snapchat influencers to promote your business.

#1: Share Access to Exclusive Events

You can partner with Snapchat influencers at all price points to provide access to different kinds of events. This in-the-moment storytelling allows you to show fans a different side to your business than images that are curated and photographed for print. Influencers bring their fan base into the experience, which ultimately leads to more brand awareness and sales.

At New York Fashion Week, many top fashion brands enlist Snapchat influencers to cover their collections.

gigi hadid snap

Model and influencer Gigi Hadid gives fans a behind-the-scenes look at the Tommy Hilfiger show.

Tommy Hilfiger uses Millennial models who are also social media influencers to showcase behind-the-scenes aspects of the brand’s shows. Their Snapchat stories include models getting their makeup done, practicing their walks, and getting fitted for the runway.

#2: Drive Traffic to Your Website

DJ Khaled, the most well-known Snapchat influencer, has over 2 million followers who passionately follow his adventures and listen to his daily life lessons, or “keys.”

dj khaled snap

DJ Khaled shares brands and products with his followers.

Not only does he inspire and motivate his audience, but he also monetized his user base by opening an ecommerce store and partnering with global brands like Ciroc and Apple Beats.

dj khaled snap

Caption DJ Khaled uses the text box to write out the website or business he’s promoting.

He incorporates sales tactics in Snapchat stories by intertwining his daily keys with the products he showcases. As Snapchat content is ephemeral, the best way to drive traffic to your website is ask influencers to use the text box to write out your website or company name. This is what DJ Khaled does when he’s promoting something on Snapchat.

Provide the text so the influencer can copy and paste it to his or her Notes app and add it to the snap. This way, you can include more content than what is allowed by the platform.

You may also want to direct the influencer to ask his or her followers to screenshot the snap so they have the information readily available.

dj khaled snap

Have the influencer ask followers to screenshot the snap.

Since the influencer is telling a story, the call to action can be verbal. People are already captivated, so they’ll follow the steps to purchase your products.

#3: Spread Awareness for a Cause

You can reach out to influencers to help with your philanthropic campaigns. They’re usually receptive and their reach can have a strong impact. Since it’s for a good cause, many influencers will support the campaign free of charge.

Influencers are often keen to work with non-profits because they want to help create change in the world. It also gives them an opportunity to add their own personal spin to the story.

There are a lot of Snapchat influencers who excel at telling stories through artistic talents. One of the most famous is Miologie. She brought awareness to Nigeria with her creative work for the #BringBackOurChildhood UNICEF campaign.

miologie unicef snap

Snapchat influencers can help bring awareness to philanthropic causes.

Her storytelling involved the character of Badamassi, a young boy who had taken refuge but missed the environment and the animals he grew up around. Her followers were intrigued and wanted to learn more on how to help.

#4: Inspire Passion

To drum up excitement for your destination or store, ask an influencer to do a day-in-the-life takeover and highlight their adventures in a creative and innovative way. This allows you to show your audience what’s special about your destination from a different set of eyes than a traditional brand story.

As the very first Snapchat influencer, Shaun McBride’s (Shonduras) sense of adventure and drawing expertise led to a captivated and extensive Snapchat audience. Many brands including Disney took notice. They hired him for a Snapchat takeover (where influencers take over the brand account for the day) to launch their Snapchat.

shonduras disney snap

Ask an influencer to do a day-in-the-life takeover of your Snapchat.

He created a Snapchat story that featured Disney’s main attractions, while using his signature flair.

#5: Show Off Your Products

You can find influencers to show fans tips and tricks for using your products. This helps educate people on how your products might work for them. With Snapchat, the tips are shown in 10-second increments, but the quick content makes them intriguing.

Beauty influencers are known to provide excellent tips, tricks, and tools to educate their followers on how to be glam. Ingrid Nilson (also known as Miss Glamorazzi) is one of the most well-known Snapchat beauty influencers. She built her audience as a YouTube vlogger.

ingrid nilson disney snap

Beauty brands and Snapchat influencers are a perfect fit.

She uses Snapchat as an additional channel to showcase her beauty routines, hair tutorials, and favorite products. She has worked with brands like Covergirl, Dove, and TRESemmé to show her fan base how their products work.

Final Thoughts

The popularity of influencers on Snapchat illustrates the shift in how consumers digest content. Content is now more mobile-focused and structured around our fast-paced lifestyle. No longer are people taking traditional advertising at face value. They want to trust businesses and the influencers they hire.

These five examples show the variety of ways you can leverage influencers’ popularity to create Snapchat stories that inspire your users.

What do you think? Do you use Snapchat for your business? Have you thought about partnering with influencers? Please let us know in the comments below.

partner with snapchat influencers

Tips on five ways to partner with Influencers on Snapchat.

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  • MaryKate Callahan

    I think the major advantage of Snapchat influencers is that they come with an inherent sense of authenticity. They’re not in a studio, working off a script, with a crew to help with lighting, sound, staging, etc (although I do think it’s naive to assume that there’s not some professional support being provided). It’s the haphazard selfie video on the fly that gives audiences, and consumers, the sense that they’re dealing with someone and something that is real.

  • Carol Bowers

    This is my first introduction to Snap Chat, I like the concept that you are engaging your ideal audience by telling a story through images, my initially thought is that is ideal if you are selling your own product In what ever any medium but if you owned a retail fashion boutique selling a range of brands do you think snapshots will be an effective choice to drive traffic to you online store?

  • It might be possible, but I’m sure somebody with a digital product has much more to win from Snap Chat than the online shop. But it also depends on what kind of product you have and how you could advertise it, so could be possible you are selling a special cloth (maybe upcycled), and you as the owner of the small boutique are very authentic too and people are spreading the word about you…
    I’m just confused Snap Chat is also used for this, should get more into this app!

  • leena

    Haven’t thought about it, but maybe now I take some help from the influencers 🙂

  • I am noticing many brands partnering with Snapchat ‘influencers’ from getting them to help them kick start their accounts on Snapchat to promoting events and products.

    However what I am noticing is that many of those brands and influencers are not disclosing that these are sponsored/paid take overs which therefore is in breach of advertising standards in many countries.

    If you are planning to work with influencers to help you promote your products and services on Snapchat or any other platform, it is essential that you pay attention to the advertising standards authority in your market – or you risk being reported and fined. This has already happened to a number of brands particularly in the US and the UK.

  • Taye Marshall

    These ads are not really takeovers, as the influencers generally post them to their own followers, through their own accounts.

    Most influencers will brand their posts, as you can see in the examples above. But, you are correct, it is extremely important for advertisers to do their homework when working with influencers, or any marketing platform for that matter.
    I suggest that people new to the game work with one of the new “programmatic” platforms that exist. They tend to take all of the guesswork out of it.

  • Taye Marshall

    The key to influencer marketing for anyone is targeting. The online shop can gain as much, or more, as the large brand if their campaign is well executed.

  • Taye Marshall

    MaryKate, you hit the nail on the head. Authenticity drives trust, trust drives engagement, and that leads to sales. But there is something deeper about the social circles that also drives loyalty.
    Any ideas on that?

  • Kate Talbot

    Go for it 🙂

  • Carol Bowers

    Thank you for your message, as I thought.

  • Dorothy Iltis Cooper

    Thank you, Kate for a top notch how to do and use it!

  • Kate Talbot

    You are welcome!

  • Totally agree. Im on the influencer side and I love being able to just be myself and be authentic. It is the honesty that keeps the viewers coming back and then when I talk about a brand my viewers can be assured that they are getting an honest opinion and review 🙂