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social media how to Wondering how you can stand out on Snapchat?

Want to know what’s working for others?

Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform.

In this article you’ll discover how to improve your marketing on Snapchat.

improve snapchat marketing

Discover ways to improve your marketing on Snapchat.

Listen to this article:

#1: Provide Specialized Content

Many brands use Snapchat because of its authenticity. You can use this attribute to strengthen your community ties by publishing content that shows a similar but different side to your brand.

For example, you can make your fans feel like insiders by providing content that’s not available on your other social channels. This will excite users because they’ll feel they’re in the know and will develop an emotional connection to you and your content.

dj khaled snapchat

When you provide exclusive content that your fans won’t get on your other social channels, your Snapchat community will feel they’re on the inside.

Music producer DJ Khaled has created one of the most engaging Snapchat communities with over 2 million followers, a quarter of which watch his snaps within the first 5 minutes. With his 24-hour Snapchat stories, he provides daily insights, otherwise known as “keys to success,” through inspirational advice and commentary on his life’s adventures.

By providing exclusive content to your Snapchat community, you create a sense of trust and inclusivity.

#2: Surprise Fans With Promotions and Perks

Social media giveaways and contests are some of the best ways to build customer loyalty, and Snapchat users love them.

Use snaps to offer insider access, promo codes or discounts with a Snapchat scavenger hunt. Build anticipation when you announce the giveaway or promotional offer on Snapchat prior to the launch date. 

With their SnapWho campaign at the Coachella music festival, Heineken snapped clues hinting about special performances at the Heineken House. Fans were prompted to respond with snaps on which artists would be there. If correct, they received access and a sneak peek of when that concert would be happening.

The campaign provided an exclusive element to concertgoers and reached fans who weren’t at the event but enjoyed the content nonetheless.

For a more sales-driven angle, you can post a 10-second snap with a special Snapchat referral code or share a daily deal with your followers.

taco bell

Provide a Snapchat referral code for your fans.

When you reward your community for following your Snapchat stories, they’re likely to spread the word to their family and friends. You can track customer behavior and the effectiveness of the channel by seeing how many promo codes are used.

How to Drive Users to Your Snapchat Account

Before you embark on any sales offers, make sure to promote and drive users to your Snapchat account. Create a custom Facebook tab to promote your Snapchat account, or put your Snapchat name in your Twitter bio and use your QR code as your profile photo.

For all of your social accounts, you can create images that drive users to your Snapchat account.

snapchat vj qr code

Drive users to your Snapchat account from your other social channels.

#3: Involve Fans in Your Story

Social media should be a two-way conversation with your community. Engage your followers by asking for their participation. For example, ask them to send in a selfie featuring your product or create a video on why they love your product.

For the Super Bowl, Mountain Dew launched a 100% fan-driven interactive Snapchat campaign called Kickstory for their new Kickstart breakfast drink. Fans voted on what would happen next in the story by taking screenshots to indicate the level of engagement.

Everlane took a different tack and asked their followers to screenshot their snap or chat with them for more information on their new shoe collection.

everlane

Solicit content from your fans on Snapchat.

To create more meaningful relationships, make sure you reply to your fans. You can do this within the chat feature or send back a photo thanking them. Going the extra mile on Snapchat will make users feel special and included in your community.

#4: Include Branding Elements in Snaps

Snapchat allows you to connect with your community and further enhance your brand’s voice and tone in a creative way. Your Snapchat story, which is a reflection of your brand, can promote your products or offer behind-the-scenes moments, employee activities or interviews with key stakeholders.

When you do, make sure the snaps you share include your brands logo or signature colors.

lilly pulitzer snapchat

Tell stories centered around your brand on Snapchat.

Lilly Pulitzer, a brand known for its preppy lifestyle filled with pink and green hues, highlights these elements with Snapchat stories. The stories feature palm trees, the design studio, model shoots at the beach and in-store events. They even have their own branded geofilter for customers shopping in the store.

Because stories only last 24 hours, consistency is key. You’ll want to set attainable targets for how often you create a brand-centric Snapchat story.

#5: Team Up With Influencers

Your community is filled with advocates and influencers, so tap into their power with Snapchat takeovers. With this tactic, you give select people access to your Snapchat account and let them create stories that enhance your brand’s personality.

The personal feel from advocates and influencers makes your account seem less promotional and more authentic.

redbull snapchat

Allow influencers to take over your Snapchat account.

Red Bull teamed up with Canadian snowboarder and X Games gold medalist Mark McMorris. He took fans through his day surfing in San Diego and driving up the mountains to snowboard at Big Bear.

When influencers take over your account and tell their own personal stories, their popularity enhances your brand.

Final Thoughts

With over 7 billion stories viewed each day and 100 million global monthly active users, Snapchat has the highest growth rate of any social media and messaging app.

The best part of using Snapchat is that your content isn’t buried within a timeline; it’s available for 24 hours to all of your followers right on their mobile screens.

What do you think? Do you use any of these tactics to engage your community on Snapchat? What tips can you share? Please tell us in the comments below.

add variety to your snapchat content

Tips to improve your Snapchat marketing.

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  • Really good article. We just did a snapchat contest- it was fun. Learned a lot for the next time around

  • Kate Talbot

    Thanks so much! Glad to see you’re doing Snapchat contests and learning what works!

  • Brian R. King

    Ty Kate. I’m going to give my followers a special offer right now.

  • Kate Talbot

    Awesome! Good luck 🙂

  • Ashley Colette Dadaglio

    Would love to hear what you learned! An article perhaps?! 🙂

  • Great tip to do a Snapchat scavenger hunt!

  • julie11177

    I’ve read a ton of recent industry articles stating that small businesses should absolutely be using snapchat, and WHY they should be using it (demo, rate of user growth, etc.,) but I’ve yet to find even one article with a success story for a small or mid-sized business on SC…all of the articles (specifically related to small / mid-sized brands using SC) cite successes from large brands – Taco Bell, McDonald’s, Chipotle, Heineken…so, brands that are already very recognizable, brands that can afford large ad budgets, brands that have teams / agencies creating and executing cool / interesting content. I’ve also spoken with a number of social media professionals and colleagues on the subject, as well as younger people who use the app regularly, and none of them could give me any examples of a smaller company / brand using snapchat effectively. Am I missing something? Feel free to knock some sense into me if I am…thanks!

  • Kate Talbot

    Hi Julie! It’s great you are spending so much time researching the platform. Sometimes the larger brands get the media coverage/ case studies because they have the larger budgets and relationships with the media. However, the tactics that they are using work for small businesses whether that’s using influencers or going behind the scenes or providing a different side of their brand. I would use the success of the larger brands to learn what you can do for your own small business and apply that to your marketing strategy and tactics. At the very least, learn the basics of Snapchat and have fun with the platform. Since the content disappears after 24 hours, you can test what is working and not working for your company. Good luck!

  • julie11177

    Thanks so much for your response, Kate! I understand the technical basics of using SC, as I’ve got my own personal account, but per your suggestion, I am going to look further into using influencers for the brands I manage. I think that might be a good approach to start building a following, at least. In the meantime, I’ll keep my eye out for some small businesses who are crushing it with this medium. Thanks, again!

  • Kate Talbot

    Great and please share any awesome small businesses accounts you find! Would love to learn more too.