social media how toWant more engagement on Instagram?

Have you considered posting infographics?

Introducing infographics into your Instagram marketing campaigns will attract more viewers and set you apart from other companies.

In this article you’ll find five ways to create infographics for Instagram.

create infographics on instagram

Discover how to create infographics for Instagram.

#1: Build a Video Infographic From a Series of Charts

Videos overwhelmingly beat photos on Instagram.

The easiest way to create a video from an existing infographic is to cut up the original infographic into multiple pieces. Then use a video editing tool to convert all of the separate images into a short video.

First, use a graphics program to split a long infographic into separate images. You may want to save them with their numerical order in the file names.

cropped infographic sections

Take a long infographic and split it into separate images.

Next, upload the images to your phone. Open up a video editing app such as iMovie for iPhone (or find an Android equivalent).

Create a new project, and then add all of the images by tapping the File icon. Each image will be laid out on the timeline. Rearrange the images if you wish.

cropped infographic section in video app

Create a new project in your video app, and then upload all of the images.

Instagram videos are short, so you need to make sure the entire video is less than 10 seconds long. If you use five or six images, make each image clip about one second long and each transition about half a second long.

Tap on the image to change the clip duration. When selected, it will have a yellow outline. Then pinch the image to change the length of the clip.

cropped infographic section in video app

Tap the image and then pinch it to change the length of the clip.

Tap on the transition clip to change the duration and style. I usually stick to the simple Slide transition, as it’s the least distracting.

cropped infographic section in video app

Tap on the transition to change the duration and style.

To preview the movie, click on the Play button. Add music and change settings with the Settings button (the gear icon). Once you’re satisfied, export the video to your phone by tapping the Share button.

cropped infographic video in video app

Add music and change any settings, like the filter. Then hit Share to export your movie.

Finally, open up Instagram and create a new video post. If the video doesn’t fit the square preview, switch to the full size option by tapping Resize. It’s the double bracket icon in the lower-left corner of the Preview screen.

cropped infographic video in camera roll

Switch to full size if your video doesn’t fit in Preview. Just tap the double brackets in the lower left.

Save your video to the camera roll, and share on other social networks.

#2: Adapt or Create a Simple Chart

One of the challenges of using infographics on Instagram is that most of them are created in portrait (long-form) format. While Instagram now permits landscape and portrait images, the viewing dimension of every post should be optimized for mobile viewing.

Since content needs to be legible on a typical mobile screen, you can’t just resize a long-form infographic to fit the Instagram image parameters.

Instead, crop one chart (with a single factoid) from a complete infographic to use exclusively for a post. Otherwise, create a mini-infographic that gets one point across.

For example, the White House created this #EqualPay infographic for their Instagram. The same information was in a variety of other places, including a Twitter video post.

one fact infographic on instagram

In honor of #WomensEqualityDay, the White House created a one-fact infographic for Instagram.

The easiest way to create a mini-chart is to repurpose something that already exists. Buffer took a piece of a long How to Make Sales from Instagram infographic and created the post below.

cropped infographic on instagram

Take a piece of a longer infographic to make a small image for Instagram.

Most successful posts consist of a chart or data point that displays something useful, funny or interesting. Look at your current content or brainstorm ideas to create small charts for your company’s Instagram.

#3: Convert Data Into a Quote

Sometimes the best way to convey a number in an infographic, especially a very large or important number, is to use plain text. This is one of those exceptions to the “show, don’t tell” rule of data visualization.

If you want, and if it fits with your brand, add a hint of mystery to really grab your audience’s attention. FiveThirtyEight puts a number over an image. Users need to click the post to see what the number represents.

text overlay infographic on instagram

FiveThirtyEight shares a number over an image. The audience needs to click to find out what the number means.

Convert your data into a quotable text snippet by describing it in simple text. Then add it as a text overlay to one of your images. Choose an image that’s representative of your brand or the data itself.

text overlay infographic on instagram

Choose a representative image and add data in text as an overlay.

There’s a variety of Instagram and image editing apps to use to overlay text on your images. Complement the image with icons and add context in the comment section.

#4: Transform Information Into a Pictogram

A pictogram lets you represent data using icons. It’s one of the most effective visual designs for conveying important percentages or ratios.

Design studio has some great examples on their Instagram channel, like the one below.

pictogram infographic on instagram

Pictograms, which use icons to represent data, are perfect for Instagram.

The easiest way to create a pictogram is to use a tool for making infographics. This process takes only a few minutes.

First, choose the icon you want to use (most tools will have a variety of icons to choose from).

pictogram icon selection

Search for an icon on your infographic creation app.

Specify the number of icons you want to depict in rows and columns. Note any icons that need to be highlighted with different colors. Pick a darker color for the number of icons you want to highlight and a lighter one for the others.

pictogram infographic on instagram

Choose the number of icons and rows. Then decide which icons need to be highlighted differently.

Add your title and export the image. Then post it to Instagram.

Pictograms are perfect for Instagram, because they can be optimized for mobile viewing.

#5: Construct Icon Charts

Icon charts are icons filled with two different colors to depict a certain percentage value. Instead of the typical column or bar chart, an icon chart uses an icon to illustrate both the value and the actual information, like Project Orbis Singapore did in this post.

icon chart infographic on instagram

Icon charts visually display value, as well as information.

Create an icon chart using an infographic tool, just as you would for a pictogram.

Choose an icon. Then select the percentage of the icon you want as the fill value. For example, to show 20%, set the fill value to 20.

icon chart infographic creation on instagram

Choose an icon, and then add percentage of fill value.

Next, select the two colors you want for the icon. Again, pick a dark color for the percentage you want to show, and a lighter color for the remaining fill.

Then add a title and description.

icon chart infographic creation for instagram

Add a title and description to complete your icon chart.

Another option is to create a similar icon chart using a conventional design tool such as Photoshop or Illustrator. Simply fill the path of your object with two different colors. Remember, you’ll have to calculate the percentage and height manually.

Combining iconography with data visualization delivers an engaging impact. See what message your company can covey with this type of infographic.

Final Thoughts

Learning how to create infographics for your Instagram marketing may take some time, but it’s definitely worth it.

Many marketers have had plenty of success with infographics on web-based channels, and its use on mobile-based channels has only begun to take off. There’s definitely a lot of opportunity to embrace.

What do you think? Do you create infographics for your business? Do you optimize them for Instagram? Please share your thoughts and experience in the comments.

how to create infographics for instagram

Tips for creating infographics for Instagram.

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  • Eugene, great post! I’m just getting started with Instagram, so I’ll have to try adding in some infographics. We’ve mostly been sharing motivational quotes so far, but it would be nice to mix it up. I have a question for you though.

    When you’re sharing stats in an infographic on Instagram, do you need to cite the source in some way? There doesn’t seem to be much space for it. What do you think?

  • Eugene, can you explain the 10 second suggestion you make about Instagram videos again? Instagram videos have a limit of 15 seconds, so why use only 10?

  • Eugene Woo

    Josh, yes, I would say you always need to cite sources. But I admit, it’s a bit difficult on Instagram. I’ve seen people using the comments to cite the sources. This is also what Reddit r/dataisbeautiful does. I would recommend citing the source in the comments.

  • Eugene Woo

    Erik – you’re right, you the limit is 15s. I usually recommend 10s so that the same content can also be easily edited for use on Vine or turned into a Gif and posted on other image based sites. People’s attention span are short, so I think it’s better to keep videos short. But it’s just a recommendation.

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  • Great ideas! I’ve used the first one with Flipagram. Really fast and easy.

  • Nice post! I haven’t thought about posting infographics on Instagram but will try it. I’ve been posting pictures with quotes and content. It would be great to mix it up by adding text to images.

  • This is an excellent idea! I’ll have to discus this more with my colleagues but I think Instagram infographics would be perfect for our business!

  • Eugene Woo

    Thanks! I’ll definitely take a look at Flipagram.

  • Eugene Woo

    Thanks, Amandah. Give it a try and tweet me if you any help.

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  • Creating visuals for non-visual industries gets to be a bit tricky, but I think any industry can use these ideas. Re-purposing infographics makes perfect sense. Love these ideas!

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  • Ilona Wingelaar

    I love the idea of infographics! However, I find it hard to make time for them. I’m the only one working on marketing/social media in our company. How do you make time to get the most out of all the social media platforms? I use Canva for my designs 😉

  • Dina Karam

    Thank you for this very interesting post. Can you suggest an Infographic app that we can use.

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  • Eugene Woo

    Of course. You can use Venngage. I am one of the cofounders 🙂

  • Eugene Woo

    You can crate single chart/fact charts for social media that doesn’t take as much time as a long form infographic. Use an infographic tool because it takes care of the charting. Like everything else, though, it takes practice. No magic bullet, unfortunately:-)

  • Eugene Woo

    Thanks! Let me know if you need any help.

  • Eugene Woo

    Thanks. I think any industry can benefit from visualizations. Even the more “traditional” ones. What industry are you referring to as “non-visual” industries. Would definitely like to learn more and see if I can help you figure it out.

  • Great idea @eugenewoo:disqus. Citing sources is the only drawback I can think of with this approach. Would love to see this added within the new Boomerang app.

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  • Coaching and consulting in general are non-visual, but using quotes and tips to create infographics makes content sharing appealing. I also think about authors who want to market using social media, and text-based niches in general. All the non-Photoshop graphic tools available now make it easy to pull out content snippets and make graphics that pop!

  • NoMore9to5Work .

    Good info

  • Craig

    “Videos overwhelmingly beat photos on Instagram.” What data supports this?

  • Eugene Woo

    Hi Craig – I used a report from Spredfast on Instagram that measured the performance of videos vs photos for large brands. You can download the report here: or email me and I’ll send you the report – eugene [at]

  • Line Lund Sørensen

    Hello 🙂
    For step 1, what kind of infographic tools and what kind of video tools do you recommend?

  • A fantastic post! Although I was hoping you can recommend an iMovie alternative on Android as (IMHO), there is none!

    All “good” Android video editors don’t even have the basics of iMovie, and opt for a “mash them all together and slap a song on it” formula.

    If there’s an app for Android that will allow me to combine 5 minutes of audio with a single image or a few (say a podcast or something), I’ll happily pay for such an app!