45 Social Media Tools and Tips to Improve Your Marketing

social media tools Are you looking for some practical tips and tools to help with your social media marketing?

Do you find it difficult to keep up with how quickly social media is evolving?

In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.

Why Tools?

It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.

Larger businesses and corporations often have teams of people dedicated solely to these tasks.

For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.

By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.

Here we go.

#1: Monitor Your Blog Visitors’ Activity With Lucky Orange

The more you know about your website visitors, the more you cater to their needs with content, layout and design.

Lucky Orange monitors and interacts with your blog visitors and lets you:

  • View details of who’s on your site now, what pages they’re visiting, where they’ve come from and how long they’ve been on your site
  • Interact with visitors in real time, through a chat box
  • View real-time or recorded videos of your website visitors browsing your site
  • View an overall heat map which shows the key areas your website visitors are clicking on

In the image below you see the time people spent on your site, how they found your site, the previous site they were on and the country they are browsing from.

lucky orange tool

Lucky Orange provides great information about your visitors.

Start by recording sessions of individual users browsing your blog and see where they’re scrolling and what they click on. Then interact with visitors while they’re on the site and ask them questions about their experience on your website or the content they’re browsing.

Use what you learn to fine-tune your site.

#2: Use Smush.it to Reduce the Size of Your Images

The load time of your page is one of many factors that Google uses to determine your web ranking, so it’s important to reduce the size of your images where possible.

Smush.it is an image compression tool that’s “lossless.”

You upload the images, reduce them and then download a version that’s smaller in size but not in quality.

smush it image reducer

Upload your images and reduce them in size.

Use these smaller images to improve your social media marketing performance.

#3: Implement a Content Distribution Network

When I browse a website or blog from Ireland that’s hosted in the United States, it’s likely to run slower for me than for someone who’s browsing from within the United States.

To standardize your load times, use a hosting provider that uses a content distribution network (CDN). A CDN keeps the latest copy of your website on various servers around the world so visitors get your content from the server that’s nearest to them, which results in faster load times.

#4: Check the Availability of Your Business Name on Social Networks

To get an account that matches your company name on Twitter, Facebook, etc., you need to visit each social network and go through the whole registration process to discover if your name is available.

KnowEm searches over 550 social networks in an instant to see if your name is available.

knowem username index

Search through over 550 social networks to find out if your name is available.

You may not have time to register your name with all social networks, but you should certainly consider registering it with the most popular ones—even if you don’t plan on using them immediately.

#5: Analyze Your Competitor on Twitter Using Twitonomy

Twitonomy provides a detailed analysis of your competitor’s Twitter account. Use it to:

  • Analyze the type of content your competitor sends and how it performs. Model content that gets shared a lot into your own distribution.
  • Find out whom your competitor interacts with the most. These may be people you should be interacting with.
  • Find out what hashtags your competitor uses quite frequently to give you an idea of the category of content they’re sharing.

    twitonomy profile comparison

    Twitonomy provides useful details if you want to analyze a competitor’s Twitter account.

#6: Use ClickToTweet to Encourage More Tweeting

To encourage people to tweet content within your posts, consider using ClickToTweet.

Paste your text and/or link into the box provided and click Generate Link.

Add this link to your site. If visitors click on this link, a tweet is created with the original text already pre-populated.

click to tweet tweet generator

Just enter the text you want to include in the tweet and then include the generated link in your post.

Use a Click to Tweet button beside a great quote in a blog post, a promotion you’re running or an event announcement.

#7: Identify Blogs in a Niche With Inkybee

Inkybee is a blogger outreach tool that helps you find the most relevant blogs in a particular niche, run campaigns to target these blogs and track the results. It determines relevance by counting how many times the keywords you specify appear in the blog’s posts.

For example, if you want to reach out to the top social media marketing blogs to see if they would be interested in linking to your content, then you would do a search for “social media marketing.”

Once you enter the keywords relevant to your niche (e.g., social media marketing), Inkybee returns a list of blogs that are best suited. You then sort the list based on blogs with the most audience, highest engagement, most posts per week, highest-ranked blog and much more.

inkybee blog search

An example of some of the data that’s returned.

Select relevant blogs from the niche, then build a campaign to reach out to the blogs, build relationships and monitor results. To monitor results, you integrate with Google Analytics and track traffic from the blogs you reached out to.

#8: Check for Broken Links on Your Blog

Links to external or internal pages on your blog that don’t work create a bad impression of your website.

Broken Link Checker is a free tool that goes through your site and finds any broken links.

broken link checker

Identify all broken links on your website.

Just enter in your web address and get a list that shows all of the broken links and exactly what page they’re on.

#9: Use SqueezeCMM to Track Links Shared Across Social Media

If you share your blog post in email or on Twitter, Facebook and other social channels, SqueezeCMM allows you to create custom links in one pass for a variety of channels.

Put in the link address and SqueezeCMM gives you a custom web address for email, Facebook, Google+, LinkedIn and Twitter.

When you send out your content, use the relevant link for the channel and see exactly where traffic is generated from as a result of that link.

squeezecmm url shortener

A separate link is created for each channel.

#10: Check Domain/Page Rank

Moz (formerly SEOMoz) has their own algorithm that ranks websites and web pages out of 100. The domain authority is the overall rating of the website and the page authority is the rank for any particular page.

If you have a high domain authority and page authority, it’s easier to get your blog posts to appear high in search results.

Open Site Explorer allows you to check your domain/page authority. There’s a limited free version that allows you to check 3 sites per day, so you can check your site’s authority and the authority of a couple of your competitors.

In the example below, you see that Social Media Examiner has a very high domain and page authority (for their home page).

open site explorer authority check

Domain and page authority are ranked out of 100—the higher the better!

The best way of increasing your domain authority is to get businesses that are in a similar niche with a very high domain authority to link to you.

In the example above, you also see Linking Root Domains. This is the number of unique sites that link to Social Media Examiner. Because it’s so high and a lot of the businesses that link to them are relevant, their domain authority remains high.

#11: Optimize Your Blog Posts for Search Engines

WordPress SEO Plugin is an excellent plugin to optimize your blog posts for search engines such as Google. You select the keyword(s) you want to focus on within the post and this plugin gives you easy-to-follow guidelines regarding where you need to place these keywords to appear higher in search results.

wordpress seo plugin

WordPress SEO provides you with clear guidelines on what you need to do to assist in the ranking of your post for particular keywords.

#12: Encourage Visitors to Share Your Images

When you create a blog post with great images, you may want to encourage visitors to share your images on Pinterest. One way to do this is to install the plugin called JQuery Pin It Button for Images.

When someone hovers over an image, the option to share on Pinterest automatically appears.

jquery pin it button

If your visitors are active on Pinterest, why not give them the option to pin your images on their boards?

#13: Implement Flare for Sharing

Flare is a social sharing WordPress plugin that displays a vertical sharing bar alongside your blog post. As the user scrolls, the bar moves with them.

You can also choose to have Flare appear horizontally at the top of your blog posts.

On a mobile device, the vertical sharing option doesn’t appear; however, the sharing bar appears across the top of the posts, so you still get shares on mobile.

flare share bar

The vertical bar for sharing is not available on mobile, but the horizontal bar at the top of your posts is!

Flare is visually appealing with useful functions and it works really well for social sharing on desktop and mobile.

#14: Generate Business With vCita

When someone reads your blog post, you may want to encourage him or her to contact you to book your services. For example, if you are a consultant, you may want to encourage readers to book a time slot with you.

vCita is a popout box that appears after a specified interval on your page. It pops out at the bottom of your blog post to ask your visitors if they want to schedule an appointment.

vcita reservation popout

The popout is a great way of attracting attention.

They click on the button to make an appointment and pick out an available slot in your schedule.

vcita appointment scheduler

Visitors schedule an appointment based on your available time.

After they pick the appointment time, you can even collect payment using PayPal!

#15: Link Your Blog Posts

When you create a new blog post, it makes sense to link to another blog post that has information relevant to your current post.

This internal linking between posts is beneficial for your search engine ranking. Google ranks pages that contain relevant links higher than those that don’t. Links from external websites are more beneficial, but it’s still useful to do some internal linking.

anchor text content link

Make sure to link to some other articles on your website.

Consider linking to other published posts when you write a new post, then review existing posts to see where you can introduce more links between them.

#16: Add Text to Your Photos With PicMonkey

When you share photos over social media channels, it’s useful to add text to the picture so you have a better chance to grab the attention of someone who sees the picture within their news feed on Facebook, Pinterest or other channels.

PicMonkey is a free online photo editor that allows you to add text to your pictures.

picmonkey image text editor

Easily add text to images within PicMonkey.

Take a look at Pinterest and Facebook and see how text is used on images to attract attention.

#17: Recycle Evergreen Posts Using SocialOomph

Evergreen content doesn’t go out of date. Unlike the latest news, a post on strategy may always be useful.

If you’ve written lots of great articles, it’s important to keep promoting them to your audience members who may not have seen them originally or who may have forgotten about them, and to new fans and followers.

With SocialOomph, you set up a queue and add your blog posts to that queue. Specify a time interval when a blog post should be taken from that queue and posted on social media channels.

For example, you could put 50 posts in the queue and get SocialOomph to post one item from the queue every day. When all 50 posts have been published, it goes back to the start of the queue and sends each item again.

socialoomph post scheduler

Setting up a queue within SocialOomph is quite straight-forward.

If you only have a few blog posts or a few followers, make sure to space out resending your blog posts (e.g., every 2 weeks) so that the same people don’t see the same posts too close together. This isn’t so much of an issue if you have a lot of followers and many blog posts; in fact you may even be able to send out posts every few hours!

#18: Search Social Media Channels Using Google

The search facility within different social media channels isn’t always great. So why don’t you use Google to search them?

If any content is made available for Google to index, then it’s searchable. For example, if I type “Razorsocial site:www.linkedin.com” into Google search, I can see if a company has mentioned RazorSocial on their LinkedIn company page. Then I can go to this page and click Like to show my appreciation.

google social search result

This was one of the many results found on LinkedIn.

If you want to search for a person within LinkedIn, you’re restricted to results based on whether you are a free or a paid member. However, if you search using Google, you’re not restricted.

Replace LinkedIn with any other social network to find mentions of your own site.

#19: Generate Blog Post Titles Using Tweak Your Biz Title Generator

A great blog post title makes a significant difference in the traffic you get and the number of times the post is shared.

The Tweak Your Biz Title Generator displays a variety of possible titles to use based on the keywords you enter.

Here are just some of the suggestions based on the keyword “Facebook Apps.”

tweak your biz blog title generator

A wide variety of post ideas is displayed.

#20: Create and Edit Videos on Your Mobile Device With SocialCam

SocialCam is a video creation and editing app for iPhone and Android. You shoot your video and edit it on the phone to add text, change the background and even add background music.

socialcam video editor

An easy way to take and share videos.

You don’t need a lot of time or money to add more personality to your social media marketing using video when there are apps like SocialCam.

#21: Create Lists With List.ly

Lists are extremely popular in blog posts, but they’re static and can’t evolve. List.ly allows you to create a list that embeds within your blog post and lets visitors add items to the list, then vote and comment on the items.

When you create your list, it’s also hosted and viewable on the List.ly website, where you can brand your list and add a link back to your website so that it becomes an additional source of traffic to your post.

listly list tool

Your list can be on List.ly, embedded on your website or both.

#22: Research a Hashtag Conversation With Tagboard

A hashtag is a way of grouping a conversation around a particular topic. They are particularly popular on Twitter, but have found their way into other platforms like Google+ and Facebook.

tagboard hashtag search

View all of the conversations happening around a particular hashtag.

If you want to research conversations about something important to you, Tagboard allows you to view conversations based around a hashtag across a variety of social media platforms.

#23: Attract Attention With Hellobar

When someone is on your blog, a good way to attract attention is a popup. A less intrusive way to get attention is to use Hellobar to display your call to action.

Hellobar is a thin bar that appears across the top of your page after a time that you specify.

You configure the text, the color and the call to action and have it up and running in a couple of minutes.

In the example below, the color of the bar contrasts with the color in the banner so it stands out on the page.

hellobar call to action

Having a contrasting color really makes Hellobar stand out.

#24: Keep Track of Events With Google Analytic Annotations

If you see sudden spikes or dips in traffic on Google Analytics, you may not remember why these occurred in 3 or 6 months. You may have gotten a great writeup in a newspaper, run an advertisement campaign or completed a guest post that was popular.

The best way to track this is to add annotations to these spikes or dips within Google Analytics when they happen.

google analytics annotation

Annotations are easy to add and well worth doing.

Use them as reminders of precipitating events when you review historical analytics in the future.

#25: Display the Facebook Like Box to New Subscribers

When readers subscribe to your blog for email updates, consider sending them to a thank-you page that holds the Facebook widget, which allows them to become a fan of your Facebook page.

Because they just made a commitment to become a subscriber, it’s a very easy decision to become a fan too. You should expect up to 25% conversion rate.

facebook like box

Subscribers become fans by clicking the Like button on the page.

To get the code for the Like box for your page, visit Facebook.

#26: Hold a Tweetcast With Nestivity

A Twitter chat lets a group of people chat about a certain topic on Twitter based around a hashtag at a specified time.

A Tweetcast is a more engaging Twitter chat hosted on Nestivity. During a Tweetcast, you can present documents, images, videos, polls, presentations and Google+ hangouts all within the same chat.

nestivity tweet chat

Nestivity makes Twitter chat more interactive and engaging.

This makes your Tweet chat more interactive and interesting.

#27: Set Up Weekly Reports for Google Analytics

Google Analytics is a great tool to monitor the performance of your blog, but you may not look at it regularly enough. One way to get around this is to set up a weekly report for delivery to you via email.

google analytics email reports

Easily set up weekly/daily reports.

A weekly report ensures that you review your analytics on a regular basis so you can stay aware of major shifts in traffic.

#28: Implement a Feature Box for Subscriber Conversion

A feature box is an image with a form that appears across the full width of your page. It’s normally used to register email subscribers and I originally came across it on Derek Halpern’s website Social Triggers.

With my current feature box, 8.2% of all visitors to the page with the feature box on it subscribe to my email list!

call to action feature box

This is just part of the feature box. The full box spans the width of the page.

How are you building your email subscribers? Add a feature box to increase subscriptions.

#29: Unroll.me—Manage Your Email Subscriptions

Unroll.me combines any subscriptions you have—newsletters, LinkedIn groups, Twitter accounts, etc.—into one email to reduce clutter in your inbox.

Set up Unroll.me and view all of your subscriptions in one place and unsubscribe to any of them with the touch of a button.

unroll me email subscription aggregator

Easily unsubscribe to your newsletter subscriptions.

You’ll easily see which subscriptions don’t add any value, so you have more time to read the subscriptions with content that matters.

#30: Set Up Google Analytics Goals

You should have some goals for what you want to achieve with your blog and it’s useful to track your achievement of these goals through Google Analytics.

Goals could be similar to the following:

  • 1% of all visitors to your blog send in an email inquiry
  • 3% of all visitors subscribe to your email list
  • Each visitor looks at an average of 2 pages per visit

If you track email subscribers, send them to a thank-you page after they subscribe. Set up a Google Analytics goal, which is achieved each time someone reaches the thank-you page. Now you can easily see what percentage of visitors convert to subscribers.

#31: Track Most Popular Tweets Using Brook

Brook sends a daily email summarizing the most popular tweets sent or shared by a group of people you specify.

Set up a list of key influencers within your industry, competitors or strategic partners to stay informed of trending articles and use the email as a source of content to share with your own followers.

brook tweet tracker

View popular content from people you track.

#32: Build a Following on Twitter Using ManageFlitter

If you want to grow your following quickly on Twitter, the best way is to follow more people who are relevant to your business.

ManageFlitter provides some free functionality that allows you to search through Twitter profiles and find people who meet specific criteria that match your target.

manageflitter twitter tool

The filtering options on ManageFlitter are very good.

Use ManageFlitter daily to build a following of people who are interested in the service or products you provide.

#33: Use Google Keyword Planner for Keyword Research

Recently, Google retired their Keyword tool and replaced it with the Google Keyword Planner. To use the Google’s Keyword Planner, you don’t need to run any advertisements on Google using Adwords but you do need to register for a Google Adwords account.

One useful feature of the Google Keyword Planner is the ability to set the minimum search volume for keyword research. For example, if you research the keywords ‘Social Media Tools’ and similar keywords, you can specify a minimum search volume.

In the example below, Google filters results to show you keywords that get an average of at least 250 searches per month.

google keyword planner tool

Research keywords and filter the results.

#34: Use LeadPlayer for Video Email Subscription

LeadPlayer allows you to include an email subscription form or a call to action within your video.

leadplayer email subscription call to action

The Subscribe option appears within the video.

Use it to display a free introduction for your video and then show a subscription form that must be completed to reveal the remainder of the video, or include a clear call to action that generates clicks to your sales page.

You may already include calls to action within your blog post, so why not include them within a video?

#35: Use Social Crawlytics to Find Out What’s Popular on Competitors’ Sites

Social Crawlytics crawls through any website and displays a report to show which posts get the most shares, and on which social networks those shares occur.

social crawlytics tool

Social Crawlytics is a very useful research tool.

This report shows that content from this site is shared most often on Twitter. Each of the colored areas indicates a blog post and if you hover over any area, you see the name of the blog post and the number of shares it’s received.

This is a great research tool to find the most/least popular content on a competitor’s blog. If you find really popular content from a competitor, it’s likely that similar content will be popular for you.

#36: Find the Theme a Site Is Using

If you come across a really nice WordPress site and you want to find the theme, just drop the URL into WordPress Theme Detector.

wordpress theme detector

WordPress Theme Detector shows you details of the theme the website is based on.

You get a short report that shows information about the theme and a few of the WordPress plugins used on the site.

This information you see is freely available if you look at the source of the page, but it’s much easier to read it using this tool.

#37: Direct Facebook Ads to a Landing Page

If you use advertisements to build fans on your Facebook page, don’t direct people to your timeline; direct them to a landing page that convinces them to become a fan.

tabsite custom facebook tab tool

Directing people to a landing page increases your conversion significantly.

Tabsite allows you to create custom landing pages, promotions and competitions within Facebook that improve your conversion and ROI.

#38: Review Buffer Analytics

Buffer allows you to easily share content you find across the web. Click on a button in your browser and content is automatically added to your queue for delivery to your social networks based on times you specify.

When you share content through Buffer, it keeps track of the interaction on the content so you see how much engagement you get based on both the content and the time you post it.

buffer post publisher

This is an example of a link shared on LinkedIn using Buffer.

Investigate how your content performs across social media channels. Is there any particular content that does better on one channel rather than the other? Are there any particular times that work best for you? Adjust your content and delivery according to what you learn.

#39: Include Incentives for Sharing in Facebook Contests

A great way to build fans and promote a contest on Facebook is to encourage entrants to share the contest with friends by offering incentives.

The following contest—run using Rafflecopter—offered a free ticket to the Social Media Success Summit. You had to be a fan to enter the contest, but you could enter more than once by becoming an email subscriber and by sharing the contest with your friends.

rafflecopter contest incentive

Providing incentives to share helps spread your contest and grows your fans.

Extend the visibility of your next Facebook contest with a good incentive that encourages people to share it with their friends.

#40: Include a Clear Call to Action in Your Blog Posts

If a website visitor makes it to the end of your blog post, that’s a good place to put a call to action to encourage them to subscribe to your blog posts or purchase your product or service.

blog post call to action

The Buffer team includes a very clear call to action at the end of their post.

What goal can you achieve by including a call to action at the end of your blog post?

#41: Use Camtasia or ScreenFlow for Advanced Video Editing

We already mentioned using SocialCam for basic editing, but if you want to do advanced editing, Camtasia and ScreenFlow are powerful tools that both provide excellent editing facilities and neither is difficult to use.

Easily cut or add pieces of video, drop in opening slides, add text and much more to help you create professional webinars or tutorials.

#42: Use Topsy to Get Ideas for Content

Topsy is a social media search engine that searches for content based on a keyword and filters the results based on the content that has the most links.

Use the results to find inspiration for types of content you can create and distribute on your own site and networks.

topsy keyword content search

You want to see the most popular content based on links for any time (i.e., not just for the last 30 days).

#43: Use Nimble to Build Relationships on Social Networks

Nimble is a social customer relationship manager that lets you build relationships with influencers, customers or potential customers through social media.

For example, create a list of key influencers in your industry through Twitter, then add this list to Nimble. Add their profiles on LinkedIn, Facebook or Google+ and track all of the interactions you have with them, monitor their activity and even respond to them through Nimble.

nimble crm

Track and monitor all interactions within Nimble.

Building relationships requires ongoing interaction and Nimble helps you nurture and build those relationships.

#44: Use SpeakPipe for Q&A on Your Podcast

If you want someone to leave a response or ask a question for your podcast, SpeakPipe lets your website visitors leave a voice message with the click of a button.

speakpipe voice message widget

Let visitors record a message!

Now you can play this voice message back on your podcast and answer their question directly!

#45: Use SEMrush to Find Content Your Competitor Ranks for

If you want to create content that does well in Google search, you may want to see what keywords send your competitor lots of traffic.

With SEMrush, you type in the website address of a competitor and it shows you the top 10 performing keywords for their site.

sem rush keyword detector

Target keywords that your competitor gets a lot of traffic with.

Use what you learn to incorporate the same keywords into your own content.

Over to You

Use these tips and tools to empower and inspire you to improve your social media marketing strategy. Start small, make adjustments and then follow a strategy that works best for your business.

What do you think? Are you using any of these tips or tools? What’s worked well for you? What would you add? Leave your questions and comments in the box below.

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About the Author, Ian Cleary

Ian Cleary is the social media tools guy for Social Media Examiner and founder of Razorsocial which provides expert information on social media tools. Download his social media tools guide. Other posts by »




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  • MikeMcVona

    Bitrix24 and Asana would make a great addition to the list, especially since both are essentially free.

  • http://donnielaw.com/ Donnie Law

    wow. Great resource

  • http://www.razorsocial.com/ Ian Cleary

    Thank you for your feedback, Ian

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Donnie!

  • Pingback: 45 Social Media Tools and Tips to Improve Your Marketing | Viral Social Networking-Viral Social Media

  • Kyle

    Ian great article! Thank you for sharing. The PicMonkey link goesto http://www.pickmonkey.com/. Just thought I would share so you can make the quick edit…http://www.picmonkey.com/.

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Kyle! Ian

  • elainejoli

    Hi Ian. I’ve always been impressed with your comprehensive posts – but I think this one tops the charts. You are one be of the most generous and magnanimous bloggers for small business and independents. Just wanted to send a thanks.

  • http://cindyking.biz/ Cindy King

    Thanks, Kyle. The link is fixed.

  • http://cindyking.biz/ Cindy King

    Thanks for sharing, Elaine! And I agree, @iancleary:disqus provides a truly valuable resource here for anyone trying to figure out how to put this all together.

  • http://www.razorsocial.com/ Ian Cleary

    Hi Elaine, thank you so much for your feedback. You made my day!!! I really appreciate it and I’m glad you like the posts. Ian

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Great post Ian! These tools and tips are really helpful and we use several of
    them in our business. PicMonkey.com is one of my favorites; such a
    great tool for turning simple images into awesome ones!

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    Great job curating this long list, Ian! I think KnowEm (#4) is such a neat tool. Keeping consistency among social channels is important and being able to check availability simultaneously would save so much time and effort if you’re just getting started, or even rebranding.

    Inkybee (#7) also sounds amazing. Finding a blog that’s getting a lot of social mentions is so helpful in terms of advertising or just being present there with comments, etc.

    The WordPress Theme Detector (#36) is amazing. Seeing which plugins are used is, like you said, very easy to read with the tool. Simple way to grab ideas from any sites you admire.

  • http://www.razorsocial.com/ Ian Cleary

    Hey Sarah, thank you so much for your feedback. Glad you picked a few off the list!! Ian

  • http://www.nestivity.com henrymin

    Bravo! Very thorough post. Many of my faves are in this list but many more new ones to discover and try out. Thank you Ian for including @Nestivity in your list as a new Twitter chat tool to help make chats more interactive and interesting.

  • http://www.razorsocial.com/ Ian Cleary

    Hi Henry, thank you! Glad to include Nestivity, I’ve enjoyed watching the progress you have made. Ian

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  • http://www.montinaportis.com/ Montina Portis

    Ian, this list is phenomenal! This has to be the most comprehensive list I have ever seen online for tools. Thank you so much!

  • http://www.razorsocial.com/ Ian Cleary

    Hi Montina, thank you so much, it’s certainly a long list! I hope you can pick off some tools from the list that will bring value to your business! Ian

  • Paula @ Storyline Photography

    This is a fantastic list. Reading it on my phone and took several screen shots to do some extra research!

  • http://www.debistangeland.com/ Debi Stangeland

    Fantastic resource – especially for newer bloggers. I will be pushing this article to my readers for sure. Some of these are really non-negotiables for success! #TheBlogCheerleader

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Paula, I think you had to scroll a lot on your phone!! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Hey Debi, thank you so much, delighted it is useful to you and your readers. Ian

  • Ana Will

    Incredibly helpful resource – I am new to this industry and can use all the help I can get. Thank you for sharing!

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Ana, I’m delighted that this article is helpful to you. Ian

  • Sue Lawrence-Longo

    Wow Ian! Your comprehensive list is a life saver! I’m an avid fan of your work, but this one is truly an outstanding effort that will help so many independent consultants and small businesses. I see several tools that are new to me and I can’t wait to try them!

    Thank you so much for your hard work and your willingness to share. I predict that Santa will be very good to you this year! :-)

  • http://www.razorsocial.com/ Ian Cleary

    Hi Sue, thank you so much!! I’m delighted that this post is useful to you. Of course I’d be very happy if Santa is good to me this year!!! Ian

  • http://www.jm-marketingsolutions.com/ Julie Myers

    Wow, this is a fantastic list. Thank you for putting this together and sharing. Now I just have to figure out where to start!

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Julie! Tackling the whole list would take a long time but you could start off by picking off a couple off the list! Thanks for your feedback, Ian

  • Enrico Casati

    AWESOME! Thanks, great resource indeed. I will start using 4 or 5 of them right away for velasca.it

  • http://www.jm-marketingsolutions.com/ Julie Myers

    That’s my plan! Prioritize and figure out the top 3 and go to work! I’m looking forward to trying some of these out!

  • http://www.razorsocial.com/ Ian Cleary

    Cool, good luck!

  • Peggye Marks

    Ian…one word…. A M A Z I N G! Such a great comprehensive list which I have eagerly added to my client’s ‘to do’ list to help make their businesses more effective socially. It can be daunting to keep up with how fast platforms evolve which makes your blog that much more useful. Thank you. P.S. I’m curious to see how this list might change in a year!

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  • http://navneetsau.com/ NavNeet Sau

    Hi Ian, Thank you for sharing such an awesome list of social media tools. It is pretty helpful collection of social media tools which makes easy to manage social media activities. I am really pleased to found some new tools which I did not interacted before now. Thanks once again.

  • Jonathan Henley

    Now THIS is what freely sharing great and valuable expertise is all about! I have seen so many similar pieces, so many (much shorter) lists, usually with a far less helpful commentary on each one – this truly beats them all. What I particularly like is that you clearly know what these tools do, and explain in clear, concise terms how to use them. terrific stuff – thank you.

  • http://oirms.com OIRMS

    Wow, now this is a complete list of SM tools! Thanks for taking the time to put it together Ian.

  • accessheating

    We use Asana, totally love it!

  • accessheating

    Thanks for this! A wealth of tools we can start utilizing right away!

  • http://www.razorsocial.com/ Ian Cleary

    Thanks for you feedback!

  • http://www.razorsocial.com/ Ian Cleary

    Thanks John, it’s a handy tool alight! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Great Enrico, we love to see action!! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Hey Peggye, thank you so much! I’ll have to do another similar post in a years time to see!!! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Hi NavNeet, that’s great that we have found some new tools for you. Thanks for your feedback! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Hi Jonathan, thank you so much! It took me a long time to put the list together so it’s great to get your super feedback! Ian

  • http://www.razorsocial.com/ Ian Cleary

    You are welcome, thank you for your feedback.

  • http://www.razorsocial.com/ Ian Cleary

    You are welcome, I hope it adds value to your social media! Ian

  • Sean

    Great list! PostBeyond is also another amazing employee engagement tool. I like the fact that not only can I provide content to all the staff, but they can easily schedule when it will post. The analytics is pretty cool too!

  • https://twitter.com/#!/kmadhav Sourabh Rana

    There is no doubt that all tools are massive few of them using but helpful few of them are never heard. Awesome list

  • https://twitter.com/#!/kmadhav Sourabh Rana

    I was looking a tools like picmonkey.com & clicktotweet.com but IAN you solve our problem. good work socialmediaexaminer team :)

  • http://www.razorsocial.com/ Ian Cleary

    Thank you, I’ll certainly check out PostBeyond, it sounds similar to gaggleamp? Ian

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Sourabh! Your feedback is much appreciated. Ian

  • http://dublin.fortuneinnovations.com/ Amy smith

    I am so lucky to have found your blog with such wealth of
    practical information.
    Blogging Success is well defined by the image in your article. When I started i thought
    it was easy though.

  • http://www.simplicityadmins.com/ Sarah Santacroce

    WOW! You keep surprising me with even longer, more detailed, more resourceful posts, Ian. Congrats! I knew and use quite a few of them, but added the Pin it plugin and will start using Smush it. Question: is there a tool that tells me which pictures on my site are too big and take too long to load?

  • Demie Hadji

    Thank you, thank you and…thank you again! I’m new in the field, so it was eye-opening for me! It’s so great to be able to share information in such a well-structured and comprehensive way. I’ll watch out for…whatever you write. Thanks again Ian!

  • http://www.razorsocial.com/ Ian Cleary

    Hy Amy, thank you! I hope that you can implement some of the items and it will help your business! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Hi Sarah, yes, check out this tool – http://www.websiteoptimization.com/. Thanks for your feedback! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Demie, glad it was helpful! Ian

  • addy80

    wowww…. i wana kiss on your chicks..!lolz.. This is the epic content such a wonderful and very helpful post..i keep it save and shared all social sites.. Thank you.!

  • http://www.razorsocial.com/ Ian Cleary

    Thank you very much, you made me laugh this morning!! I am glad this post is useful to you, Ian.

  • Marge

    Great post. Very helpful.

  • jkaonline

    Hi Ian, Congratulations, this is one great list. So many fascinating options to add to the mix. Just the kind of post which demonstrates how exciting and dynamic is the whole social media spectrum. JKA

  • Raj Shekhar

    social media examiner its amazing, this is the greatest social media post I’ve ever seen in recent times.

  • Keon Carpenter

    Ian this list is amazing. It makes my head hurt.

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Marge!!

  • http://www.razorsocial.com/ Ian Cleary

    Thanks JKA, you’re right about it being an exciting and dynamic area. It’s constantly changing which makes it really interesting! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Thank you so much Raj!!!

  • http://www.razorsocial.com/ Ian Cleary

    Hi Keon, thank you!!! If you pick off a couple of the list at a time that will help! Ian

  • Nik Andreev

    Since you’ve recommended ManageFlitter, do you know what are the daily limits in terms of following/unfollowing people?

    I’m currently using TweetAdder to that but I got my account suspended twice for following more than 20 people a day.

  • http://www.razorsocial.com/ Ian Cleary

    Hi Nick, did you get suspended from twitter for following more than 20 a day? You can follow 50 a day with Manageflitter using the free tool. Ian

  • http://www.ahaingroup.com/ Niall Devitt

    Hi Ian – This is one of the best lists of social media tools I’ve seen. I’ve no doubt that people will refer back to it again and again. There are lots of new ones in there for me and of course we’re delighted that you included the Tweak Your Biz title generator.

    Well done & thanks,
    Niall.

  • http://www.razorsocial.com/ Ian Cleary

    Hey Niall, thank you so much for your feedback. Delighted to include Tweak Your Biz title generator, it’s really useful! Ian

  • Michael Wilson

    Thanks for putting together this list! I have never even heard of some of these tools before, they all look really useful. I bookmarked some of theses tools so that I can use them in the future. Are some of these services free or do you have to pay to use some of them?

  • http://www.razorsocial.com/ Ian Cleary

    Hi Michael, most of them are actually free but there’s a couple of paid ones in there also. But any paid ones are reasonable in price! Ian

  • http://tyronneratcliff.com/ Tyronne Ratcliff

    Wow, this was a pretty comprehensive list of social media tools. Twitonomy is one of my favorite tools and it doesn’t cost a penny! I’m definitely going to share this post with my following on Facebook and Twitter. Have a good one!

  • http://www.green-talk.com/ Anna @GreenTalk

    I am not a huge fan of Smush.It because of Yahoo’s terms of service. It says:

    “However, by submitting your images to Yahoo, you hereby grant Yahoo and its affiliates the following worldwide, royalty-free, non-exclusive, sublicensable and transferable rights and licenses:”

    This is why I don’t use this plug-in.

    Also, I use bit.ly which is very similar to one of your suggestions.

    Great list.

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Tyronne, I really like Twitonomy also and because it’s free that’s an added bonus! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Hey Anna, thanks for your feedback! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Thank you, yes I believe this is a great combination!!

  • http://www.razorsocial.com/ Ian Cleary

    Thank you, glad it is useful to you! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Great, we love solving problems for our readers! Thank you Sourabh. Ian

  • http://www.sociallysorted.com.au/ Donna Moritz

    Great article Ian! Love that my blog post image got a sneaky inclusion :o )

  • http://www.razorsocial.com/ Ian Cleary

    Thanks you Donna!!

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  • Lilach Bullock

    Ian what an absolutely “killer” post, packed full of useful tips, ideas and very cool websites. A really awesome resource that will be bookmarked :)

  • http://www.razorsocial.com/ Ian Cleary

    Thank you so much Lilach. It even has a screenshot with a picture of you in it!! Great to get your feedback, Ian

  • http://www.razorsocial.com/ Ian Cleary

    Thank you, I appreciate your comment, Ian

  • Alyson Stone

    This is a keeper! Thanks for including Nimble! I love how useful and clear you made everything. Really helps focus on the wheat rather than the chaff! You always make me smile, too, Ian…

  • http://www.razorsocial.com/ Ian Cleary

    Hey Alyson, you’re welcome! I’m delighted that you like the post and if I make you smile that’s an added bonus!! Ian

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  • Efrat Dekel

    Thank you for this through post, Ian! found loads of useful tools i’m implementing right now, thanks!

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Efrat, glad you find it useful! Ian

  • Vicky

    Amazing list, thank you for all the tips and tools!

  • Vicky

    Amazing list, thank you for all the tips and tools!

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Vicky, glad you liked it! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Vicky, glad you liked it! Ian

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  • Phyllis M Alston

    Wow! As I scrolled through this list, I know that I can implement about 10 of them right away. Thanks.

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Phylis, delighted that some of them are actionable for you. Thanks for your feedback! Ian

  • Tanveer Ahmad

    Thanks a lot for sharing such an informative and useful post. Keep it up.

  • http://www.razorsocial.com/ Ian Cleary

    Thank you very much Tanveer, glad you found it useful.

  • Tayo Dee

    Love this article! Tons of great information here. I’ve already picked up on at least 5 tips here to use right now.

  • http://www.razorsocial.com/ Ian Cleary

    Thank you! Glad it was useful Tayo.

  • Tayo Dee

    I would like to share it as a post on my blog if that’s permissible. How can I do so and what are the parameters? This is too good not to share :-)

  • http://www.razorsocial.com/ Ian Cleary

    Hi Tayo, the best way is to write an introduction paragraph about the blog post and then link back to this post! Ian

  • Tracey

    I have been following your tips for awhile, and this is the most amazing resource I have come across. Your great tips are now being implemented in tourism in Australia!! I have so much to get on with now, but I’m very very excited!! Thank-you.

  • http://entreb.com/ Entreb

    Just wow! I learned a lot of social media marketing tactics from this article. We know that we can always integrate SEO, social media and content marketing for a powerful online marketing campaign.

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  • http://www.launchgrowjoy.com/ Andreea

    wow, what a great list. thanks so much for sharing. i’ve been looking for something like inkybee, so this is great!

  • hilary

    Nice thanks!

  • http://www.razorsocial.com/ Ian Cleary

    You’re welcome!

  • Jon

    Great Websites! Thanks for the list!

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  • http://www.razorsocial.com/ Ian Cleary

    You’re welcome!

  • http://testingagents.com/ Maria Eneva

    Thank you for the great tools you are reviewing in this post! I applied some of them to my blog right away!

  • Fraz Butt

    Really helpful, subscribed now, and thanks a lot for sharing these important updates for free :)

  • guptaabhijit318

    This is so comprehensive and interesting article. Very in depth details. Thank you so much for the great content you are sharing with us! It will help me. This is great and very detailed guide.

  • http://selfmadebusinessman.com/ Dave Schneider

    Hey Ian,

    Great list of tools here! I am actually developing a tool myself for
    influencer outreach that I think fits nicely in this group. I’d love to
    have you as a beta tester when it’s ready. Just send me an email.

    Thanks!

    Dave at NinjaOutreach







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