26 Tips to Create a Strong Social Media Content Strategy

social media how toAre you looking for ways to strengthen the impact of the content you create?

It isn’t always easy to generate the buzz you’re looking for.

Knowing what to publish, when and where can greatly increase the visibility and reach of your content.

In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.

#1: Align Content Development With Social Media Metrics and Goals

Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.

Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”

He offers metrics for four social media goals:

  • If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
  • If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
  • If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
  • If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.

Keep this information in mind when crafting your social media content.

#2: Beef Up Your Content Strategy With a Big-Brand Mindset

Small businesses can learn valuable lessons from the big-brand approach to social media.

Rick Mulready suggests three things big brands do very well that small businesses can emulate:

  • Find where their customers talk and “go deep.”
  • Create content that people want to talk about.
  • Use social media to listen to customers.

Starbucks, with over 34 million fans on Facebook, is a good example.

On Thursday, June 6, they posted a Facebook offer “Enjoy a Grande Iced Coffee, Iced Tea, or Starbucks Refreshers Beverage for $1 on June 7.” The update was shared by 13,931 people and received 1,553 comments. The offer was not tweeted to their 3,852,454 Twitter followers.

By promoting the offer on Facebook, where they have a significantly larger following, Starbucks leveraged the promotion on a platform where they were sure to get higher visibility, giving followers an incentive to follow the brand.

starbucks facebook offer

Starbucks knows where and what their customers will talk about!

Use a big-brand approach to engage your social media followers.

#3: Concentrate on Increasing Daily Updates

Ensuring that your posts and updates have a good chance to be seen by your target audience is an integral part of a content strategy.

Leo Widrich offers 3 key tactics:

  • Frequency: Post around 5-10 times a day on Twitter and 1-4 times a day on Facebook for optimal outcome.
  • Timing: Almost all research studies highlight the main work hours from 8 am to 8 pm as good times to tweet and post to Facebook.
  • Multiple sites: Post to multiple social sites, in addition to your own blog or website.

    computer mouse

    Create a frequent and reliable presence on social networks. Image source: iStockPhoto.

Pay attention to frequency, timing and multiple sites, and you’ll increase the odds of achieving higher levels of social engagement.

#4: Delve Into Data From Social Media Channels

Data from social channels (e.g., Twitter, Facebook, LinkedIn, Google+ and blogs) can be overwhelming unless you have clear goals to guide what you’re looking for and what you’ll do with the information once you find it.

Douglas Karr points out, “The sheer volume of social media data makes it incredibly difficult to analyze.”

He offers five practical ways you can use social data to benefit your business:

  • Gauge the real-time market mood.
  • Identify relevant issues and content.
  • Determine user interests.
  • Provide internal operational metrics.
  • Execute competitive research.

Explore social data with an actionable plan in mind.

#5: Engage in Real Interactions

Lana Bandoim writes, “Social media engagement is often defined as the real interactions that happen on these networks.” She points out that social media engagement relies on daily interactions among users to survive. While autoposting tools are one way to communicate, more businesses are beginning to understand that engaging with their audiences in real conversations will bring them better results and add more value to their social streams.

conversations

Engage with users in real-time conversations. Image source: iStockPhoto.

Be available to your audience in real time, when you can have more meaningful back-and-forth conversations.

#6: Follow Facebook’s Changes

Got the hang of your Facebook Page? Enjoy it while you can, because based on Facebook’s history, the only thing that’s certain is that Facebook will change.

A Google search for the words “Facebook changes” brings up a great number of results with a range of topics such as changes to timeline, cover photo policy, implications for merchants, mobile layout and much more.

Rachel Sprung suggests 5 ways marketers can keep updated on Facebook changes:

No one wants to have their Page change features on them without having ample time to prepare. Keep up to date with Facebook developments to make sure you don’t miss out on the changes coming down the pike.

#7: Get Acquainted With the New Google Analytics Social Reports

Google‘s new standalone reports, Data Hub Activity and Trackbacks, give marketers more in-depth insights into social networks and how users respond to a business’s content.

As Google describes:

The Data Hub Activity report shows you how people are talking about and engaging with your site content on social networks. You can see the most recent URLs people shared, how and where they shared (via a “reshare” on Google+, for example), and what they said.

The Trackbacks report shows the sites that are linking to your content, and in which context. This can help you replicate successful content and build relationships with those users who frequently link to your site.

google social reports

Discover what and where your visitors are sharing.

Check out the new Google Analytics reports and apply what you’ve learned to your content development strategy.

#8: Help Users Find Your Content With Hashtags

Why should businesses care about hashtags? Steve Cooper sums it up with five reasons:

  • Promotions—hashtags make it easy to track a promotion’s activity across many social platforms.
  • Unification—you can track a hashtag across all the major networks or filter them individually using new tools such as Tagboard.
  • Conversations—giving a customer your website URL doesn’t make it easy to begin a conversation, but hashtags do.
  • Targeting—unlike going after a general web surfer on the open web, people who use hashtags are likely to engage in social conversations and therefore are more likely to share a positive experience they’ve had with your brand once you’ve broken through.
  • Innovation—because they’re so flexible, simple and ubiquitous, more businesses are able to find creative ways to add power behind the hashtag.
    search on tagboard

    A hashtag search on Tagboard will help you follow all the conversations.

    tagboard filters hashtags

    Tagboard filters hashtags on major networks.

Use hashtags to include your content in active public conversations.

#9: Introduce Content With Infographics

Infographics are defined as graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Dragan Mestrovic illuminates the benefits of infographics in four persuasive points:

  • Infographics are shared on the web, Twitter and Facebook more often than other content online.
  • Infographics are easy to understand, consume and share.
  • On Twitter, LinkedIn and StumbleUpon, infographics get more shares than other content.
  • Marketers love infographics because they offer an easy and powerful viral marketing tool to spread the word about your company’s products and services.

    infographic

    Infographic of infographics

Infographics are a great way to synthesize information simply and visually as seen in the above image from Vsual.ly. When done well, an infographic is a perfect poster-child for quick and effective dissemination of information via social media.

#10: Justify Frequent Updates and Posts

Why is it that some businesses are posting fast and furiously and others are crawling far behind? Chances are that the businesses posting more frequently had to justify to management the importance of maintaining an active presence.

As we discussed in #5, autoposting does not offer a suitable alternative to real-live human beings who can respond to comments and post breaking news updates.

A tool such as How often do you tweet could shed some insight:

is this you

Does this look like you?

is this your competitor

Is this your competitor? Eye-opening, isn’t it?

Monitor your social media engagement compared with your competitors’. Share the results with management to help justify a request to dedicate more time and resources to the company’s social media efforts.

#11: Keep Klout in Perspective

Klout utilizes Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia and Instagram data to create a Klout user profile that is assigned a “Klout score,” a numerical value between 1 and 100.

Many critics suggest Klout scores aren’t representative of the influence a person has and discount the scores, as well as the thinking behind Klout.

Mark Schaefer offers an alternate view: “The ability to create and move content is the absolute key to online influence. So think about this—to the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?”

klout

Klout gets a lot of buzz on social media.

When it comes to Klout scores, don’t throw the baby out with the bath water. Instead, ask what you can learn from your competitor’s higher score and how you can do what they’re doing with their content.

#12: Look to the Future of Social Media

The question of social media’s ability to capture leads has been at the forefront of marketers’ minds from the beginning. Twitter is the latest network to offer an approach that will let marketers be more proactive with lead generation cards.

Twitter describes lead generation cards this way: “[The cards] make it easy for users to express interest in what your brand offers. Users can easily and securely share an email address with your business without leaving Twitter or having to fill out a cumbersome form.

“When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the card. The user simply clicks a button to send this information directly (and securely) to you.”

At the time of this writing, Twitter stated, “Currently lead generation cards will only be available to our managed clients; we have plans to launch this card globally and to small- and medium-sized businesses soon.”

twitter lead generation card

Information is shared securely on a Twitter lead generation card without users having to leave Twitter.

Stay updated on the availability of Twitter’s lead generation cards so you’ll be ready to use them.

#13: Make Your Blog Mobile-Friendly

I don’t know about you, but I seem to be visiting more and more websites on my mobile phone these days. If I land on a page that isn’t mobile-friendly and it’s slow and difficult to navigate, I’m out of there.

Jon Young provides 8 tips to make your website mobile-friendly:

  • Only give visitors content they need.
  • Carefully plan your layout.
  • Landing pages should be simple.
  • Design for multiple browsers and device compatibility.
  • Always include social media icons.
  • Automate the experience and use mobile redirects.
  • Provide a link to your full site.
  • Usability should be top priority.

    mobile meter

    By using Mobile Meter, we can see what Social Media Examiner looks like on mobile devices.

Don’t give readers any reason to leave your site. Be mobile-ready and -friendly.

#14: Network in All the Right Places

What social networks do your customers favor? Are they on Twitter and Facebook, but haven’t embraced Google+ yet?

Ryan Little writes, “One recent study on social media usage revealed that the average user has two social media accounts. While some users find pleasure in multiple networks, there are people who have found a single community they love and stick with it, even when the temptations of a new social network arise. And there are others who have used various networks and narrowed their usage down until only one platform remained.”

The situation gets a little more complex for businesses. It’s important to keep in mind that your customers may favor one network today and in six months discover that another meets their needs better.

Follow your customers and prospects so you can network in all the right places.

#15: Outsource Content Development as Needed

Can your business keep up to date with all the tasks associated with maintaining social presences (e.g., reading and sharing good content, responding to users’ comments, asking questions to help engage your audience)?

Tim Devaney and Tom Stein write, “Studies show it takes a midsize company about 32 hours a month to capably handle a single social media platform.”

According to Eve Mayer, “The companies that have the most effective social media communications are those that have a combination of internal and external people doing social media.” She advises businesses to take several steps toward a successful social campaign:

  • Decide what you want to achieve.
  • Don’t spread yourself too thin.
  • Keep some social media in-house.
  • Send some social media to a consultant, someone who understands social media and can apply that knowledge across many different platforms.

How many hours a month does it realistically take for your business to maintain social presences? Don’t let the shortage of internal resources hamper your online capabilities. Outsource social media to cover your bases.

#16: Present Your Human Side With Photos

Photos and other types of visual content are highly shareable on social networks. Pam Moore suggests that when you post photos of your team, it helps to show your business as a human brand and build relationships with your community.

human side

Humans need breaks!

Social media has made it possible for you to share information about your business in a multitude of ways. Photos can show your serious, productive, silly, creative, successful and charitable sides—but above all, be sure to expose your human side.

#17: Question Readers for More Engagement

Questions are a good example of engaging content and have become a frequent go-to tactic, especially on platforms such as Facebook. Belinda Whittaker suggests three types of good questions to ask:

  • Pure fan engagement questions to help tap into the interests and lifestyles of your fans.
  • Market and competitive analysis questions to generate conversations and engage with possible leads who are interested in buying that product.
  • Product/service feedback questions that can serve as a fast focus group to find what people like most and what areas you can expand into.

Are you asking your readers questions? When they answer, do you reply?

#18: Replicate Your Brand Identity From Platform to Platform

Let’s say you joined Facebook in 2008 and Google+ in 2012. A difference of four years can seem like eternity in the world of social media. Regardless of the year, you’ll want to make sure you have a consistent brand identity today.

Desmond Wong examined how Google, Target, Etsy, Coca-Cola, Disney, Amazon, New Yorker magazine and SEOmoz approach brand consistency across multiple social media platforms. Factors included how they use design and graphics in unison across platforms, and whether they use consistent colors, fonts, icon styles and logos.

If you’re in doubt about whether you demonstrate a consistent brand experience, take a look at all of your pages side by side and see if there are any changes you need to make.

#19: Strengthen In-Person Events With Social Media Promotion

At times you may wonder about the relationship between in-person events and social media, and how they’re able to coexist.

Jay Baer describes 7 ways to use social media to promote in-person events:

  • Engage—encourage potential attendees to interact with you early on by crowdsourcing feedback.
  • Intrigue—create an event page on event listing sites (e.g., Facebook events, Eventbrite).
  • Invigorate potential attendees with videos, blog posts, press releases, Twitter list of attendees, etc.
  • Integrate—pick a hashtag for the event to get people talking.
  • Inform—ask attendees to vote on session suggestions via text messages, consider QR codes on badges.
  • Propagate—stream live video of your event.
  • Aggregate—spread the conference presentations as widely as possible; use email links on your website and publish on SlideShare.

    live conference

    SMMW13 highly invigorated attendees.

In-person events, combined with online social networking, provide terrific opportunities for businesses to reap the benefits of both worlds.

#20: Talk With Team Members to Keep Up Momentum and Morale

None of us should work in a vacuum. We need to know what’s working and what isn’t. But sometimes the people seeing the analytics aren’t necessarily the ones who are managing the company’s online presences.

Chris Heiler suggests that one critical way to keep your social media team engaged is to provide them with updates on goals. As he says, “You need to keep them updated by sharing your successes with them. Has your website traffic increased significantly since putting together your social media team? Is your blog generating more qualified leads?”

To garner support, show team members the results of their efforts.

#21: Use a Conversational Tone to Engage Readers

Social media has changed the way businesses communicate publicly. In fact, we’re often advised to avoid stiff and stodgy business writing and encouraged to adopt a more conversational tone. And yet sometimes we’re at a loss to know what that means for our business.

Courtney Seiter suggests you explore your culture, community and conversation as you develop your social media voice. As she says, “Take us inside your brand’s experience… listen to the way your community voices their feelings, speak their language, on their terms… and then communicate with personality and authenticity. No strong-arming or hard selling, just talking in a way that’s comfortable, conversational and relatable.”

listening ear

Listen to your community. Image source: iStockPhoto.

Use a conversational tone to make your content feel more authentic and engaging to readers.

#22: Visit a Number of Search Engines to Find the Perfect Image

With all the attention images receive on social media, it stands to reason that businesses will be on the lookout for interesting visuals.

Joshua Lockhart provides a list of six visual search engines to help you find the image you want. He suggests TinEye, CC Search, Compfight, FlickrStorm, WeSEE and Google Image Search.

visual search

Visual search engines expand your search capability (e.g., on TinEye you can even search for images by color!).

Take a few minutes and check out the visual search engines. When you find one great image you hadn’t previously come across, it will make a difference.

#23: Widen Your Writing Style With Online Tools

When you’re busy writing online content, it may feel like you don’t have the time to stop and look into new writing tools. But when you do, you’re apt to find a treasure trove of useful tips.

That’s how I felt when I came across Sherice Jacob‘s unique list of apps, websites and software programs for online writers: WordCounter, Cliche Finder, Creativity Portal, Unstuck, ZenWriter, Byword, Readability, and SychroEdit.

wordcounter

With Wordcounter, you can count words on your iPhone.

Writing tools can help recharge your battery while fulfilling specific needs.

#24: (E)xpand Your Article With Relevant Tips

Online readers often gravitate to tips-related articles. A search on the keyword “tips” produced 30,400,000 global monthly searches. Suggested keyword terms included every imaginable type of “tips;” for example, photography, makeup, Sudoku, travel, weight loss. Regardless of the industry, people are often looking for tips.

Include tips articles in your content marketing plan for your business to interest new readers.

#25: Yield to Your Customer’s Journey

Social channels differ in the roles they play in the customer’s journey towards making a purchase.

Lee Odden writes, “Understanding the customer experience from awareness to consideration to purchase folds well into the core principle of Optimize—to empathize with your customer and understand how they discover, consume and act on information. By doing so, you can create a practical digital marketing plan that optimizes for attraction, engagement and conversion.”

channels

Social channels differ in their roles in the customer’s journey towards purchase.

Check out Google’s Customer Journey tool to see the differences by channels and industries.

#26: Zero In on Your Customer’s Interests and Needs

What do your customers care about? What information will help them in their day-to-day work or make their lives easier and more successful?

If you’re going to go to great lengths to craft and publish content, keep your customer’s interests and needs front of mind.

Your Turn

There’s a lot going on in the world of social media marketing today. We’ve covered some solid ways to help ground your efforts and explored some of the innovative changes that can affect your presence.

What do you think? Have you tried any of these? Do you want to add any to the list? Please leave your questions and comments in the box below.

Images from iStockPhoto.

Tags: , , , , , , , , , , , , , , , , , , , , ,

About the Author, Debbie Hemley

Debbie Hemley is a freelance writer and social media coach. She helps businesses develop and maintain social media content strategies. Follow her on Twitter @dhemley & Facebook. Other posts by »




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  • http://indispensablemarketing.com/ Patrick McFadden

    I’ve also noticed if you expand your post with tips readers often gravitate to it. I like to say because there are more “do-it-yourself” mindsets you must write that way as well.

  • deb1221

    Great point! How-to articles provide wonderful resources. I turn to Google to find solutions for so many things. And even when I don’t know exactly the question to ask, those long tail searches help me find what I’m looking for.
    –Debbie

  • http://linwrightdesign.com/ Linwright

    Great post, however I’d definitely include advertising and a keen understanding of your target audience. I mean, the greatest social media strategy in the world will fail miserably if you’re talking to the wrong people with completely different interests.

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  • AmandahBlackwell

    “Frequency: Post around 5-10 times a day on Twitter and 1-4 times a day on Facebook for optimal outcome.”

    Posting on Twitter 10 times a day seems a bit much, for me. I don’t want to clog my followers’ Twitter feed. I post four times a day, but I guess I could squeeze one more post in every day.

  • Foolies Clothing

    I cannot even begin to discuss how great this was!

    It is good to see that I use a few of these tips, and it is even better to see “engagement” be stressed! That is the bread and butter of social media! So many social media “experts” are on here tweeting all day, facebook posting all day and doing nothing for others, but clogging up the social media atmosphere!

    I shared this with a few communities on linkedin (4-5 if that is a few). This will also make it to a few Facebook friends, Google plus buddies, and more! Thanks!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Debbie, great tips! I really think you’ve hit on an important point here with “engaging in real interactions”. With so many tools available now to help us automate our posts on social platforms it’s easy to take the backseat. Depending on your business goals, I think it’s important to really evaluate how much time you have to spend creating meaningful interactions on the social platforms you’re on, and only sticking to a few for the best results. Thanks!

  • http://www.baldydog.com/ Adam Donkus

    That really is some “Wow” Content Debbie..Its going to take a bit of time to digest it all.

  • Daiva Pakalne

    What an amazing post with so many tips. I really like tagboard. Will definately use it again and again!

  • deb1221

    Great additions. I agree, keen understanding of target audience is key!

  • deb1221

    There really aren’t any cardinal rules and what works for one audience may simply not work for another. But it’s good to evaluate from time to time, especially in comparison to your competitors.

  • deb1221

    Thank you! I’m so glad that you found the post of interest and that you’re sharing it within your communities. Appreciate it!

  • AmandahBlackwell

    I’ve been scheduling Facebook and Twitter posts, which is new for me. I resisted automation tools for the longest time, but they’re helpful.

  • MarketMeSuite

    Wow so much great content here! I always find that I post to Twitter more than Facebook, as well as retweet multiple times throughout the day. Posts get lost faster on your followers’ updates on Twitter. I especially like the tips for keeping your company up to date on Facebook changes! I am definitely going to look into doing that since they are constantly changing and adding awesome new features!

    Allison Davis
    Community Manager @MarketMeSuite:disqus
    @Allison51090

  • deb1221

    Thanks for your comment. Great points. It’s good to notice where businesses choose to engage and how active they are platform to platform. Sometimes, like I’m finding on my pages, businesses may want to reassess from time to time.
    Thanks again!

  • deb1221

    Thanks, Adam. I know, a lot of material. No crime in bookmarking, printing it out, saving to instapaper. Thanks for reading today and whenever next!

  • deb1221

    Thanks Allison. I tend to use Twitter more often, too. Glad the Facebook tip is helpful to you, it’s akin to what they say about our weather here in New England, “If you don’t like the weather, wait five minutes.”

  • deb1221

    Tagboard is very cool! Thanks for reading and commenting.

  • deb1221

    Yes, autoposting can be very helpful. Always good to find your own mix of what works best.

  • http://www.baldydog.com/ Adam Donkus

    Thanks Deb, now I have an instapaper account too..

  • deb1221

    :-)

  • MarketMeSuite

    That’s so true! Got to love New England!

  • Eric Leszkowicz

    Deb this is an incredible amount of great information to digest…thanks for the post. I love the emphasis on knowing your clients and your goals. So many social media sites seemed to be emphasizing twitter as where you need to be when my customers barely knew what it was.

    Now they are migrating there and I am moving with them.

  • deb1221

    Thanks, Eric. Migration is a great way to describe the movement. Interesting too how some industries are further along in social adoption than others. It was like that with websites. I remember a VP of Marketing back in the early ’90s saying, “Why would we need a website?” Suffice to say, he didn’t have his finger on the pulse of marketing and communications.

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  • http://www.thewebmasteryacademy.com/ Kim Matheson

    Great post with a lot of interesting tips. I was very interested in the mention of the number to times to post of FB and Twitter. Visual effects as suggested is another great tip for audience engagement. What would be your recommendation on the number of words to be used in your blog posts? I read that 500 plus. But it also comes down to content is king but the content must be of real value for your audience. Thanks Kim

  • Geri Richmond

    Hi Deb,
    This is rather an epic blog post, but, worth the read. I really enjoy communicating with my twitter friends, but, I’m like Amandah. I’m starting to consider some automation. I will refer back to this post to implement some tips. Thanks for sharing and your time in putting this post together.
    geririchmond.com

  • Vikram pratap

    Excellent learning

  • Eric Leszkowicz

    Some migrations are unexpected though. My main business is a successful portrait studio focusing on great senior pictures and you would expect (or at least I did) that teens would be flocking to twitter.

    For two years most of the hundreds of seniors that I spoke with said “NO” to the question of “do you have a twitter account”? Some had no idea what it was. Adoption is now increasing very fast….but not as fast as instagram and snapchat.

  • deb1221

    Hi Kim, Thanks for reading. Visual elements are definitely great for engagement. You might be interested too in reading my 26 tips on visuals from March,

    26 Ways to Use Visuals in Your Social Media Marketing.

    In terms of number of words, it certainly varies but I know a lot of folks believe in 1,000 word posts. Mine as you can see, are much larger than that, and it’s mostly due to the A-Z theme I’ve got going on.

    And while I know the posts are rather “epic” as Geri points out in her comment, my intention is that they be resources you can come back to time and again. And as the saying goes, “take what you like and leave the rest.”

    So hopefully readers will find at least one tip that resonates for them and makes it worth their time and effort. Best, Debbie

  • deb1221

    Geri, my pleasure!

    If you can’t tell, I love working on these 26 epic tips posts. And, I love the community of readers at SME.

    I’ll repeat my comment to Kim here in case you don’t see it:

    “And while I know the posts are rather ‘epic’ as Geri points out in
    her comment, my intention is that they be resources you can come back to
    time and again. And as the saying goes, ‘take what you like and leave
    the rest.’

    So hopefully readers will find at least one tip that resonates for them and makes it worth their time and effort.”

    Thanks again!

  • deb1221

    Thank you, Vikram!

  • deb1221

    My college age daughter has been on Facebook for many years and also uses instagram and snapchat (a big hit). She and most of her friends have not yet adopted Twitter for personal use. My daughter, through some work she’s involved with this summer, has been getting her feet wet with Twitter for an organization. And, can see the potential for getting the word out to the public.

  • http://hollingsworthwebsolutions.com/ Ryan Hollingsworth

    The how you do the 5-10 posts is what will make the big difference. If you’re blasting your audience with offer after offer or RT RT RT they’ll hit unfollow. Your audience love to see that you’re a real person, sharing a picture of your latte is something human we all do since Instagram made our food that much more interesting.. it makes your business relatable, which will make your audience listen even more :)

  • http://hollingsworthwebsolutions.com/ Ryan Hollingsworth

    Very good post, thank you for sharing. The only thing I would add is what I call Live Action Social Media. If you’re this very outgoing person on the internet who responds to as many tweets and comments as possible but don’t give people the time of day in person then you’re failing. Being consistent online and offline is essential to keeping your audience engaged- they’ll come to meet you, trust me :)

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  • AmandahBlackwell

    True. It depends on your audience.

  • Eric Leszkowicz

    Are you aware of any studies showing that twitter adoption is slow amongst the 15-20 set right now?

    I know I was reading about Facebook being important to the 20-30 group because they see it as a scrapbook for their lives.

  • NetElixir

    Excellent point Ryan

  • deb1221

    Nicely said!

  • deb1221

    Love this point, too!

  • http://www.allmedexams.com/ Adnan Qaizar

    I am impressed by the quality of this post. I’ve bookmarked it for reading it all this weekend. It’s too long but it’s worth the time. Thank you for writing this detailed post, shared it with all my friend. Thank you! :)

  • deb1221

    Adnan, you’re very welcome. Thanks for taking time to comment. And, yes, by all means read it when you have the time. I didn’t write it in one sitting so understandable that it might not be read that way! Best, Debbie

  • http://tyronneratcliff.com/ Tyronne Ratcliff

    This is serious linkbait Debbie! I’m definitely sharing this with my followings on Facebook and Twitter, you rock girl!

  • deb1221

    Love your feedback Tyronne!

  • http://twitter.com/herbosa Anneliese

    Cannot stress #5 more. There are so many automation tools that we can easily rely on to crank out multimedia across our plethora of platforms, but proactively reaching out, sparking conversation and engaging with your audience in a genuine way (i.e., not feeling the urge to drop a plug every time) really helps to humanize your online persona. Great curation of tips!

  • http://www.allmedexams.com/ Adnan Qaizar

    Thanks Debbie. That’s so nice of you to reply promptly.
    Regards, Adnan

  • Fernanda

    Hi Debbie. Thanks for this sum-up, it’s pretty good!

  • John Waghorn

    Great post Debbie, there is so much to be gained from social media and it’s important to understand how to push your content through these channels in the best way possible.

    Alongside your own website and separate content marketing strategies, social opens up additional opportunities to promote and share your content, as well as network and engage with the community that you build.

    A well thought out content strategy and a social strategy should really go
    hand-in-hand. #5 is important as your personality will come through to your
    audience, rather than simply inundating them with automated posts.

  • deb1221

    Thanks, Anneliese. Tip #5 has resonated with so many readers–preaching to the choir! Best, Debbie

  • deb1221

    Thanks, appreciate it!

  • deb1221

    John, Thanks for adding your comments. Great points, well said! Best, Debbie

  • Anthony Phillander

    very instructive and informative

  • Ben Kittrell

    Great advice here. I especially agree with the metrics tracking part of it. I use KissMetrics for tracking customer lifecycle for my SaaS, and have just started using SproutSocial for SM engagement. Without good data, you’re just guessing.

  • http://www.businessesgrow.com/ Mark W. Schaefer

    Great post! Thanks for them mention.

  • deb1221

    Thanks, Mark! Glad you liked it.

  • deb1221

    Thanks, Ben!

  • deb1221

    Thanks for reading, Anthony!

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  • Alexandria DeCastro

    Depending on how many followers you have and how many people your followers are following, 5-10 times a day may even be too little in my opinion. You don’t want to be annoying but you also don’t want to get buried…especially not under your competitors.

  • Ojo Oluwakemi

    Wow! Great post! I’ve bookmarked this page on my browser, I really love these strong points and I’ll def. make use of them in my content strategy plan. Thanks Debbie.

  • Dragan Mestrovic

    Hello Debbie this is a great article which gives a good overview about the single parts and
    their relation between each other. Each part compliments the other one and the result can be a successful marketing.

    Also many thanks for the mention in your article :-)

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  • http://hollingsworthwebsolutions.com/ Ryan Hollingsworth

    Sorry i just noticed this. Yeah someone like P&G tweeting coupons 90 times a day may be a great idea as people may follow them solely for that purpose.

  • Felix Brown

    I hadn’t ever
    thought of creating a social segment. I’m definitely not utilizing analytics as
    much as I could. This will be extremely helpful.

  • Akash Agarwal

    Wow! it’s amazing. It’s really a great tips to create social media content. I am very happy after read this post. Thanks for helping me.

  • http://www.karenkefauver.com/ KarenKefauver

    I’m reviewing this articlen (in March 2014) for info about how to use/install Google Analytics’ social media component specifically. You address this topic in item #7: Get Acquainted With the New Google Analytics Social Reports. In Item #7 you mentioned – trackbacks and the data hub. Can you confirm that since the writing of the article these elements are no longer avail. to us? Google’s website says: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams— like +1, votes, and comments—with Google Analytics.” Then the bad news (please confirm I am correct or what the work around is:) is spelled out here:

    https://developers.google.com/analytics/devguides/socialdata/

    Who is Eligible to Integrate?
    Note: The social data hub is not intended as a collection method for individual website owners to track social activity on their web properties. Please see Social Plug-in Analytics if that is your objective.

  • http://www.technokrats.in/ Payal Jennifer

    I just want to thank you..you have assembled latest seo tactics in one post







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