social media how toHave you considered video blogging?

In the age where online reality is replacing actual reality in every facet of our lives, having YOUR face behind YOUR virtual real estate is paramount for people to feel close(er) to you.

This blog post will be your comprehensive guide.

Why Video Blogging?

Video blogging helps you build connections with your viewers like no other blogging format. The close second is perhaps audio.

A case in point is Michael Stelzner. He’s the face behind your favorite business blog, and he used this method to introduce himself and his website to his audience in a very effective way. Have you introduced video content to your personal or business blog? If not, why?

The usual excuses given are “I don’t have the right equipment” or “it takes too much time” or “I’m not entirely sure how the whole process works.”

In this article, I’ll show you the minimal, yet crucial, amount of equipment you’ll need and the quick and dirty way of getting your videos out there in record time.

So let’s get started.

Shooting a Video

#1: Audio

It may seem bizarre to start an article about online video blogs by talking about audio, but “hear” me out. (Pun totally intended).

If the audio sucks, no-one will watch your video. Simple as that. End of story.

Even if video comes out totally terrible, you can still salvage your shoot by turning your video post into an audio post. So how do we make sure audio comes out OK?

Many low-end and certainly mid-level camcorders come with a MIC in port. Buy an external microphone, plug it in and beyond that, all you have to do is make sure your levels are decent and you’re all set.

If you have a camera that doesn’t have a MIC in, you can record the audio on a separate device and merge the audio with video in post-production.

Do you know why movie directors use the clapper (a.k.a. clapboard) before starting every scene?

Tip: You can easily sync audio and video in post-production by using your hands to clap a few times to denote the starting points in which audio and video should match up. The audio spikes will be visible in the editing software and can then be synchronized with the video of you clapping.

If you’re forced to use the camera’s built-in microphone, be keenly aware of the following two factors:

  • Environmental—for example, a strong wind if you’re shooting outside and electromagnetic interference or air conditioner noise if shooting inside.
  • Position of subjects—you’ll notice how on-cam MIC mostly picks up the person shooting the video while the subject who is few feet away (or further) is quite low during audio playback.

In other words, be prepared to do some post-production magic to get the audio properly leveled and equalized.

Alternatively, you can look for the magic spot through experimentation that will yield good-enough results with minimal post-production editing.

#2: Lighting

If you’re going to spend money, this is the area where most of your budget should go. If there’s one thing video experts agree on, it’s the paramount importance of proper lighting in shooting a video. In fact, proper lighting is more important than the type of camera you use. Why?

Most modern digital cameras (even cheapos) are quite serviceable and have good-enough resolution for YouTube.

Whenever possible, take advantage of natural light. Make sure the source of the light (usually sun, or if indoors it’s the window) is always behind the camera (or slightly to the side).

Here is some “lighting” terminology you ought to be familiar with before we list the types of lighting equipment you may consider.

Key Light: As its name implies, this is the “main” light. Usually placed to the right of the camera and about 3 feet above the subject’s eye level (thereby emulating downward casting naturally produced by the sun).

Fill Light: This lighting fixture is placed on the other side of the camera and its job is to “fill” the shadow cast produced by the key light.

Back Light: Placed behind the subject. This light is sometimes called “head and shoulders” light because that’s the part of the subject it ought to illuminate.

Light kit options abound, but do keep in mind that entry-level lights—while quite affordable—will only last for few hundred shoots at the most.

Trick: Proper lighting is as much a science as it is an art. Having proper equipment and a zeal for experimentation are paramount. Have fun with it and allow imperfections to slide.

No-one expects Hollywood-style production from your blog. In fact, polished videos reek of corporate subterfuge so much that even content-producers who CAN make a polished video choose not to. You can check out these videos on lighting, they’re free, authoritative and extremely useful.

#3: Camera

What kind of camera will you need to do online video? Well… what kind of camera do you have? I would definitely start there.

No need to run out and buy a new camera if you already have one sitting around your house or office.

I’ve started out with a $75.00 cam I purchased at Rite Aid, then moved on to a $300.00 cam with an external MIC-in, and now mostly shoot with the new Olympus. They all do a fine job. In fact, even a PC cam will do.

Real Life: Most of the videos I make for my Facebook dog-crew on how to use Twitter are done using a PC camera. Why? Because it’s quick and easy. The idea is to get your face out there so that clients and potential customers can see you, hear from you and “feel” like they know you.

Golden rule of sales: People buy from people they know and like.

What to consider when choosing a camera:

Video Format: Some manufacturers save the on-cam video in proprietary formats that require special software to be converted into standard video formats (.mov, .mp4, .avi, etc.). Look for a cam that natively records in the format understood by your video editing software.

Sound: Look for a cam that has an external MIC-in. See the Audio section in the beginning of the article.

Storage: I like cams that use SD cards for storage instead of internal HD. It’s a preference, but SD cards allow for easy transfer between cam and computer (no cable necessary) and I can carry multiple SD cards in case one fills up and I need more space on-the-fly.

Batteries: Some cams can only be charged via a USB or power cable while others allow for replacement batteries that are charged independently. Having a spare battery for extended shoots comes in handy.

Size: The best camera is the one that you’ll actually use. So a small cam (iPhone or Flip Cam) that fits in your pocket and can be used on a moment’s notice may be exactly what you need. Otherwise, be prepared to carry your equipment with you wherever you go.

Beyond these five points, just make sure you can afford the cam and look for one that can be mounted on a tripod in case you need that functionality (most bloggers will at some point).

#4: Screen Capture

Who said you even need a camera to produce your next video post?

You can use software like Camtasia (for PC) and ScreenFlow (for Mac) to capture your computer screen. Combine it with an audio track and you can create visually rich and useful instructions for your viewership.

Tip: I strongly recommend you wear a pair of headphones with a mic while recording the accompanying audio track. This will eliminate the bulk of the ambient noise.

Honorable Mention: Screenr is a Twitter-integrated free online service that allows you to create screen casts. It’s quick and dirty and exactly how I like ‘em.

Editing a Video

(don’t edit if possible)

#5: Editing on YouTube

If at all possible, for the sake of speed and simplicity, don’t edit your videos.
The next step up from there is to edit (trim) the very beginning and the very end. In fact, you can do this on YouTube.

Trick (sort of): You’ll need to have your video uploaded and sign in with your Google/YouTube credentials.

Confession: YouTube has had a checkered past with online editing. The feature was available a while back but it was pulled due to molasses-on-a-cold-day qualities of its “speed.”

Now that YouTube is owned by Google, the powerful infrastructure is there to support simple editing capabilities. No, this feature is not part of YouTube-proper, but it’s available under the “sandbox” area which can be accessed here.

YouTube has a really good help section that gives you the basic info you need to create effective videos, from formatting and editing to lighting and split screens. See here.

Trick: Make sure your URL is the first line in the description of the video. This will make it easy for people to locate and visit your virtual real estate. See the link here as the very first line in the description field below.

Optionally, you can embed your website’s URL in the video itself; however, you’ll need to use a locally installed video editing app to do this. See next section.

#6: Editing Using Locally Installed Apps

MovieMaker (on Windows) and iMovie (on Mac) are free and quite serviceable.

If you don’t mind spending a few hundred bucks, my favorite apps for editing a video locally are Camtasia (for PC) and ScreenFlow (for Mac).

Trick: Yes. The same apps that allow you to capture your screen also allow for basic (but sufficient) video editing as well.

These two apps are quick, easy and intuitive. Here are the links to those tutorials again.

More advanced solutions include Final Cut (Express and Pro versions) for Mac and Sony Vegas Studio HD for PC.

I would be remiss if I didn’t mention a great (and free) online training resource for Final Cut.

Check out this course by Israel Hyman. The course consists of 16 wonderful and free video tutorials.

Larger Implications: The subtle implication of all this is that if it feels like the days of specialization are over, well… you’re right.

Specialization is a concept invented by the cogs of the industrial revolution and it’s NOT a natural state of the human psyche.

Imagine if Leonardo da Vinci specialized only in art. The world of science and architecture would have a gaping hole in it.

My point?

We all need to become jacks of all trades and masters of few. It’s not enough to be an amazing real estate agent or a photographer; you must also become an effective content producer.

Distribution Channels

#7: YouTube

YouTube is the second largest search engine. That should speak volumes in terms of the significance and importance of having a presence on YouTube. The other important factor is that YouTube is a social networking site on par with Facebook. You can make friends on YouTube (subscribe to channels) and others can make friends with you (subscribe to your channel).

YouTube allows you to tag your videos, share them easily on other sites (Twitter, Facebook, etc.), and it’s as socially integrated as a site gets. There are two very solid arguments to focus your strategic efforts ONLY on YouTube (basically ignoring other platforms like Viddler or Vimeo).

YouTube is the largest and arguably best integrated with Google and other colossal Internet hubs (in fact, YouTube IS an Internet hub of its own). If mastering multiple platforms seems like an overwhelming task, you would be well-advised to focus your blogging efforts on YouTube alone.

OK, Dino. I hear what you’re saying. But what kind of things should I put on YouTube anyways?

Well, here are some ideas.

#8: Other Distribution Options is not your average bear. The focus is on episodic content and the unique feature of is that it can distribute your episodes to other video distribution sites (like YouTube, Vimeo, etc.).

Assuming your content qualifies, your episodes can be viewed via cable service providers (on TV) who’ve partnered with


Vimeo was established in 2004 (one year before YouTube) and it’s a solid alternative to YouTube geared toward skilled content producers. Vimeo doesn’t allow commercial, gaming or pornography videos; or anything NOT created by the user to be hosted on the site.

As per Wikipedia: As of March 2010, Vimeo has over 3 million members and an average of more than 16,000 new videos uploaded daily. Roughly 10% of uploads are in HD.


Viddler allows you to make a comment at any point in the video. Very cool and unique feature.

Videos uploaded under the free service have advertising automatically overlaid, which is kind of lame.

The service does come with powerful paid options (detailed analytics, priority encoding, HD encoding, iTunes support, branding and control over advertising, including a revenue-sharing option).

In other words, hold off on using Viddler until you’ve established your video blog as the powerhouse it deserves to be.

Honorable mention: TubeMogul can distribute your videos far and wide (to other video distribution hubs like YouTube, Viddler, Vimeo, etc.) and provides powerful statistical analysis and even geographic tracking. Most advanced features are pay-to-play, of course.

The Secret Sauce

#9: Blog/YouTube Integration

This section is strictly for owners of self-hosted WordPress blogs. I will recommend 2+ WordPress plugins that are seldom used yet provide a powerful integration between your blog and YouTube.

Genki YouTube Comments plugin

After uploading your video to YouTube, you did remember to embed it as a blog post in your piece of web real estate, right?

If your tags are useful, your descriptions accurate and your content fascinating, you’re likely to receive comments on it. Why not “feed” those comments back to your blog using Genki?

Smart YouTube

Smart YouTube is a WordPress YouTube plugin that allows you to easily insert YouTube videos/playlists in your post, comments and in RSS feeds.

But wait…there is more…

The success of your videos will depend not only on the quality of the content. Your video blog should be easily shared and content seamlessly posted on other social hubs (like Facebook, StumbleUpon, etc.).

To that end, you may want to consider these additional useful plugins:

#10: When You’re Ready to Go Pro

This entire post was focused on the do-it-yourself crowd. When you’re ready to go pro and enlist help from people who have the deep know-how, there are three people whose work I’m personally familiar with and wouldn’t hesitate to recommend.

Full disclosure: While I’ve worked in one capacity or another with two of these content creators, it was strictly a labor of love and no money has exchanged hands at any time.


TWTMedia is Tony Brokenborough, the man and the brains behind (Facebook-like social site for motorcycle enthusiasts with a heavy educational slant).

Here are a few challenges Tony has had to overcome that you might benefit from if you enlist his services:

Motorcycle videos present a unique challenge in terms of not only shooting but also post-production stabilization processing due to vibrations introduced by the motorcycle.

One of the major drawbacks of having your videos hosted on YouTube is that YouTube might end up playing your competitors’ ads over your video content. You have no control over this and it can prove to be a case of your content working for your competitor.

Tony has figured out how to have complete and total control over the video content to the extent where he is playing the role of YouTube-like service to websites that feature his high-end quality motorcycle videos—and Tony is the one “feeding” the ads.

TWTMedia also specializes in Facebook fan page customization, particularly in the realm of Facebook/video integration.

Graphic Planet

Graphic Planet is Kenn Bell. If you decide to visit The Dog Files (Kenn’s labor of love and an effective showcase for his skills), you’ll find TV-ready 10-minute episodes, production values of which are head-and-shoulders above your average video blog.

In addition to creating killer video content, Kenn really knows how to tap into the power of the niche. Kenn’s latest video honoring Hero Dogs of 9/11 blew up among dog people.

Over 100,000 views (in less than 2 weeks) and 4000 of his closest Facebook friends shared his video on their Facebook walls.

Kenn’s magic is that he’s able to take your modest budget for a video shoot and churn out an episode that looks like a million bucks.

Last but certainly not least is…

Dan Perez Films

Dan’s work is awesome. It’s fresh, fun and addictive. Check out the brains behind Dan Perez Films video.

It doesn’t take much to fall in love with Dan’s video creations. I guess the fact that he’s an award-winning filmmaker, video producer, father and husband to a rock star doesn’t hurt either.

All three of these gentlemen are not only amazing content creators whose medium happens to be video, but all three have a deep understanding of the social media space and can help your company develop the right strategy for online video distribution.

#11: Bonus Tip: Skype, Skype Baby

One of the most underutilized methods of creating video content is having a sit-down with an expert in your field and recording the entire conversation. However, experts are often far away and that can present a challenge. In comes Skype.

Trick: In addition to Skype, you’ll need an application that can capture streaming video/audio.

Two apps I’ve used are:

You can schedule a Skype interview with someone on the other side of the planet and record the entire conversation. What a great way to develop content and provide a service to your viewers as well as a platform for the expert. Because the interview is recorded, you can edit audio and video in post-production, trim the fat, add an intro if necessary and fine-tune the audio levels.

Here is a Skype interview Tony and I did with motorcycle legend David Hough using Skype and Call Recorder.

Honorable mention:

wetoku allows you to record and share a conversation between two people. The drawback is that you don’t have as much editing control over the content.

What do you think? I’m sure there’s an amazing resource, application or perhaps a technique that I’ve missed. Something you’ve had experience with and found tremendously useful. Add your thoughts in the comments box below.

Image sources: Flickr, Wikimedia, Flickr
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  • Awesome overview for people getting started with online video. Your readers might be interesting in my book, Get Seen, which covers a lot of these topics too and goes into greater detail proving step by step guides. http:// I was in NYC when Jacob Lodwick introduced Vimeo at vloggercon 1/2005. Vimeo is movie spelled sideways.

  • this was right up my alley as I want to expand more on my site into vlogging and sharing video on my site. i’m excited about the potential as I log in more and more videos on my youtube site.

    thanks you

  • I really love this post! Great heads up about the Genki plugin. Social proofing with a little automation goes a long way!

  • Well I had not considered it until now…let me now…

  • Hey Steve, awesome of you to say so, it means a lot coming from a veteran like yourself 🙂 and what a great bit of info..vimeo is movie spelled sideways lol very cool 🙂

  • Hi Sylvia, you are exactly the kind of audience I had in mind when writing this piece. Im glad you enjoyed it 🙂

  • Hey Nick, awesome dramatic lighting in your pic 🙂 very theatrical lol thnx for the kind words. Im glad you found Genki useful, I always thought a plug-in like that should exist…turns out…it do lol

  • If I can inspire one future @garyvee I’ve done my job 🙂

  • Alright this is a great post. Just when I think I have it figured out, I see some more cogs I should introduce into my machine. Thanks, Dino!

  • Hey John..thnx for the comment. Im almost sure you are referring to Genki plug-in…everybody likes that one it seems…its genius 🙂

  • Hey John..thnx for the comment. Im almost sure you are referring to Genki plug-in…everybody likes that one it seems…its genius 🙂

  • Dino,

    Thanks so much for mentioning my free Final Cut Express course! 🙂

    Great summary, by the way. And I LOVE that you started by writing about audio. Nicely done…

    All the best,


  • i wish I had this article 5 years ago, brilliant

  • thnx Izzy…you rock for providing us with awesome content week after week…

  • lol…better late than never I hope 🙂

  • Nice over view, there are several things I am going to look into. Especially the word press plugin/youtube.
    I just got onto Youtube this year and love it! really having fun trying video. Still highly experimental, but fun! I take my flip everywhere. My husband and I ride a Harley on the weekends, so we have some video now of the rides.


  • thats awesome…you should definitely check out then…sounds to me like someone needs to start their own motorcycle travel blog 🙂

  • I love the info on Smart YouTube and Skype. I have been wanting to interview people and this will be a great way to get started. Excellent article, just what I needed.

  • Its awesome to see my dog brethren here 🙂 …i feel like too many of us are sticking with our own little clicks and not venturing out into the big wide world…so its kinda special for me to see you here Kelley…thnx for leaving a trail behind 🙂

  • Alena Dlabacova

    Dear Dino,, I am television editor from Prague having 200 docu in my Tv catalogue but I did all in traditional film crew :camera, cut, sound mix, cipy and so on. But not having so much experiences with vidoo process on computer. I must be also prepared for camera having nice dress and hair and it takes a while, it it just attempt for joke but seriously your advises are very good indeed.The Dog is marvelous, I had very clever DOG GORDON SETTER called CESARE he was already old 15 years I ll send you his photo if you could recommend me simliar dog. Greetings Alena

  • Thnx Alena, 200 docs is amazing…convert them into digital and set up an episodic content of 5-10 minute snippets…and you got yourself video presence 🙂

    Looking fwd to the photo 🙂

  • Mtblowe

    What is the thought on incorporating other organization’s You Tube videos. We’re a travel agency specializing in Caribbean honeymoons. While we’ve been to the Caribbean many times, we don’t have a lot of video. So, in our newest web site, we’ve been incorporating the “official” videos of resorts, visitor’s bureaus, etc. until we can get a library of our own videos. We always give credit to the source. Is this okay?

  • In terms of copyright laws I think its fair use in my opinion. If someone puts up a video on youtube presumably they want it to bee seen far and wide. However…and this is a big however…

    Something like a Caribbean honeymoon vacation sounds like a very popular keyword.Which means that your competitor’s offers, ads,links,etc may be overlaid across the video. This is not good for your business. And this is true even once your own videos are shot.

    This means that you would be well advised to seek a non-ad supported videos. Which means that most likely you would have to host them with one of the other providers (vimeo or viddler for example) and pay for the privilege of no ads. Sorry.

    Or, you can just say F it and hope for the best 🙂

  • Most excellent…I’ve just started planning to get into video casting.

    Saw that you’re a singer/songwriter. Would love to connect with you on the venue. Do you have a reverbnation site or anything.

  • Santiago

    Great post! I recently had a talk with our team about the importance of Video Blogging.
    Thanks for all the useful information that you shared with us.

  • You are welcome Santiago…any time 🙂

  • Hey Josh, thnx for your comment 🙂 No, I dont have reverbnation site…i reckon I should prob set that up huh? 🙂

  • thats it, im installing skype and interviewing you…i just need to figure out what about 🙂

  • lol…awesome. Any time you’re ready 🙂

  • John McGrann

    Top post Dino! Video is so powerful! 🙂

  • thnx John…video blogging is tops lol

  • Hi, I suggest that you read up on the subject of copyright as even though fair use may apply, you could be in hot water for even attempting to use someone else’s stuff.
    However if there is a creative commons licence attached to the video, then read the conditions that are associated with the CC licence.

  • Dino, there are some excellent videos on Youtube that cover lighting and I have seen others that show the whole production suite.(Cali Lewis comes to mind)After being involved in classes where people were trying to edit in Windows Movie Maker, I would suggest steering clear and going straight for either Final Cut, Camtasia or Sony’s Vegas( the download for Camtasia & Vegas is free for 30 days & less than $50.00 to purchase).This is particularly when you are trying to use an mpeg file as WMM will not accept anything other than WMV files.(annoying!)I found that Camtasia is easier to edit than Vegas and has the ability of screen capture and a great walk-through(how-to) for newbies.
    Also if you consider that many movies are made using Final Cut Pro then these are really the best tools available for editing video.
    Thanks for the great story.

  • Hey Mike….awesome advice, thnx. There is a ton of great content out there, and I agree with your assessment of MM, its limited to put it mildly 🙂 Camtasia has been my fav and I’ve used for the annoying conversion.

    thnx for leaving a useful comment brother 🙂

  • Dino my pleasure!
    Just this week I helped a friend get over her fear about putting a video on Youtube. She is so thrilled at the result and has opened up the world of possibilities.
    I am live streaming for mobile events using 3G upload. There is so much to learn and everything that you mentioned is part of what I have discovered.

  • great stuff dude…hit me up on twitter, we def need to stay in touch

  • What a great post! I’ve been guest hosting an online TV show and based on the great feedback, have decided that video blogging is the medium for me. I’ve actually created a few “wellness minute” videos, but am doing things a bit backwards since I do not yet have a blog (though I am the Food Editor on Would you suggest just starting to post by short videos on my FB page and on YouTube while I work on getting a blog up and running? Also, I use a Flip HD, so what kind of external MIC should I get?

    And, if you find yourself in LA, I need a dog trainer for my two rescues, Spencer and Morgan!

  • Hi Susan…I think you are def onto something…do your shows and plaster them on FB and youtube…once your blog is set up you can always link to it…

    So I assume Flip HD has an external MIC in? If so it probably uses the small banana jack. Most mics that use small jack are consumer grade (as in they will break in 2 months) so any will do just make sure you buy 2 🙂

  • Chatty

    A great article , thank you, please consider doing a follow up on the skills of tagging your video properly to help it get found. That would be very useful

  • Hi Chatty…I have 2 recommendations regarding tagging your videos.

    1. Dont use popular search terms (say Chilean miners) unless the video actually has something to do with the search term.

    2.Put yourself in the mindset of your audience. What would they search for that your video would help them with.

    Beyond that, just be accurate and descriptive. If there is something beyond that I think someone else should write an article about it because Im tapped 🙂

    hope that helps

  • drburt

    Wow, this post is almost the size of
    ebook but without asking for my name
    and email address. Just when I thought
    there is everything to know after Mari
    Smith post, you guys delivered more
    goods. Thumbs up 🙂

  • lol…thnx Dr. Burt…its 3000+ words of video blogging goodness 🙂

  • Very useful tips, thanks Dino! What is your opinion about Daily Motion service?

  • Well – just a fantastic amount of detail so eloquently presented.
    As another resourceI use Pamela for Skype call recording and edit using sony sound forge. I,m certainly not a power user so if I can work it – it must be alright!!
    Have you ever tried call recording with screen capture of a powerpoint show? I know there are the full sweet of GoT0 tools but there is a learning curve involved and 3rd parties are not interested in doing that. I have been trying to figure a way to record long distance powerpoint lectures withput placing too much demand on the interviewee’s time or enthusiasm? I would imagine some old bikers would be the same -happy to talk /recount stories supplements with some powerpoints but not keen on learning the technology for webinars or telesiminars?

    Many thanks for your generosity with this information


  • Guest

    Good post, Dino. For interviews on Mac, I think it’s easier and cheaper to use iChat that can record audio and video instead of Skype plus another app.

  • JillBrainlogic

    Wow Dino, thanks for sharing your research and your work. You’ve pulled together a comprehensive and useful resource that clearly provides options, application and best practices! Great job!

  • Hi Boris. Thank you, Im glad you found it helpful. Im afraid Im not familiar with daily motion. From what I can tell its a youtube-like site. What are its unique features? Do you use it?

  • Hi Dave, thnx for your comment and questions. Have you tried camtasia? It might do the trick for the PP slides 🙂 And its extremely intuitive. hope that helps 🙂

  • Great tip Natalia. Thank you 🙂

  • Hi Jill…you are welcome. Im happy you found it useful 🙂

  • Yes, I use it, like all others you mention. I think there are not any unique features, but is very proffesionaly made website, …I am satisfied in general, you can try:-) By the way soon I found something interesting about other video service – Metacafe. They have as affiliate submiter Youtube. And some of the my Youtube videos have been uploaded in Metacafe /with all meta information/:-)

  • Cool stuff..I..thnx for the info Boris 🙂

  • Woow…nice article Dino! Just up my alley. I’m a big online video and online video marketing fanatic and preach it to all my clients. Without online video these days, you’re business doesn’t stand a chance 😉 (ok, maybe that is a little exaggerated, but not far from the truth).

    I do have some great tips for anyone on a low budget or just starting off:

    1. You can build your own video lighting kit for around for around $15. I used them for all my videos and the results look great:

    2. A quick way to get your first video up is to create a PowerPoint presentation and convert it to a movie file that you can them upload to YouTube. Most computers have PowerPoint installed on them and there is an amazing (and free) tool that converts PPT to YouTube video files:


  • Hey Hani, thnx for the tips…that could be very useful 🙂

  • Video blogging is definitely a growing trend that most people have not fully caught onto yet.

  • Why didn’t I open with that line? That is a great way of putting it…thank you. My hope is that this article will help those who are on the ledge take a leap and jump into online video.

    Thnx for your comment Impulse Mag ..much appreciated 🙂

  • Brilliant article Dino.

    Do you have any good caption tips. That is really one part I need to work on. Found some tips but none has worked out really well yet. And yet it seem so simple. But hey.. that is sometimes where we get stuck on the simplest things..

    Cheers.. Are

  • thnx Are..Im glad you enjoyed it. I havent done anything with caption but I know that youtube allows you to upload your own caption txt..I guess its just a matter of creating the file and having he timing done accurately……which part are you getting hung up on?

  • Hey Are,

    I’ve played around with YouTube’s automatic machine transcription and it works pretty well. All you need to do is:

    1. Log into your YouTube account
    2. Click on “My Videos”
    3. Below a single video, click the drop-down menu item called “Insight” and choose “Captions and Subtitles”
    4. Click the “download” button to download the automatically created transcript file.
    5. Open the file using your PC or Mac’s text editor and go through the text…you will need to make corrects as the automatic transcript file will not be perfect (its pretty close though)
    6. Go back to YouTube and click the “Add New Captions or Transcript”
    7. Select the transcript file you just corrected and upload it.

    I’ve used it before and I’ve noticed that my YouTube videos that have closed-caption transcriptions have hight views than those that don’t…Google/YouTube does use the closed-caption to help in SEO.


  • Hani, you are my idol. Thnx so much for coming though for Are.

  • Hey…my pleasure. We are all here to help each other out. You’ve done a great job with this post..the least I can do is help when I can!


  • One more online video tip…make sure your website/blog has a video sitemap so Google can index your videos (yes, even YouTube videos embedded on your site/blog). This will increase the probably of your videos landing on the first page of Google.

    If you have a self-hosted blog, there is a fantastic and simple to use plugin called “Google XML Sitemap for Videos” which will create it for you. Don’t forget to manually submit your video sitemap to Google by going to . It’s free and you can use your Gmail account to log in.


  • Linda

    Video is fine. Just remember there are some of us out here who are still on dial up so can’t watch video. Most video presentation rely totally on the video and there is no text. This is an immediate delete for me.

  • You are so right Linda. People ask me all the time what format (text, audio, video, illustrations, etc) should they use for their blog and my answer is always the same. Content creators may have a format preference but the audience determines the format.

    I offer some of my posts in both audio and text because the reader may prefer on over the other. Example:

    And the reader may have a text preference while at work while that same reader may prefer audio or video while at home. So its not one or the other, its sometimes the reader prefers this, sometimes that….

    So I agree 100%…Darren Rowse provides transcripts of his videos which is awesome and I think most video posts could benefit from text or even audio versions.

    thnx for your comment. That was a great point.

  • great blogging is an untouched field for many..thanks for the to learn many things about it..

  • thnx Stu 🙂 glad you enjoyed it.

  • liz

    exactly what I needed Dino.

    I created my first vid a few weeks ago [just used my computer vidcam and mic … came out well] and realised that I do need to be a Jill of all Trades.

    You pulled together the key elements and I can now go and check a few more things out.

    One thing I did a few years ago [before I even set up my new Life Dreaming blog] was go onto You Tube and U Stream and Vimeo and register Life Dreaming. That way no one can come in and own it like people do with URLs.

    A few of my friends are using U Stream very successfully as both a live and saved vid option.

    Thanks for saving me hours of research … now I can move to the action parts.

  • lol…”Jill of all Trades”….I did forget to be PC, didnt I? Im happy you found this stuff useful. Good luck with your video blogging conquests 🙂

  • Mark C. Robins

    WOnder why you did not do this as a Video Blog Post given the subject matter?

  • Great instincts Mark. That was in fact the original plan but given the scope and the time frame it proved to be a tall order.

  • Awesome Hani.

    Thanks for this really thorough explanation. I for sure will use this for my next video.

    Cheers.. Are

  • Mark C. Robins

    Thanks for the prompt answer Dino. I can see your dilemma mind you does that not also speak to the problem with the concept of Video Blogging?

  • It sure does. I hate getting bogged down in technical details (which is kinda sad because Im an engineer by profession lol). I tried to emphasize the quick and dirty way of getting your videos out there exactly for that reason.

  • My pleasure Are…glad to help!

  • Unfortunately FlipHD doesn’t have a microphone input jack. The Creative Labs Vado HD Gen3 and the Kodak Zi8 do though…both are great alternatives at the same (or even cheaper) price point.


  • Info

    Dino, great article, thank you.

    For videos that are to be hosted on your own web site what ould you suggest as a file fornat?

    Up to now I have used FLV but as more and more iPads are sold every day that don’t play flash should I be offering two different video file versions on my web site?


  • Yes Dino, I use camtasia ,- it’s capturing audio from the remote speakers and co-ordinating slide changes with the voice over that’s the challenge. I,m thinking powerpoint slides visable on 2 screens (interviewer and interviewee) with camtasia recording screen and skype recording audio. Sounds fiddley but migh work except for the difference in sound quality between microphone and telephone?

    The challenge of technology!!


  • Hi Mike, thnx for leaving a comment brother 🙂

    I assume these are videos that are outside the youtube’s “allowed” content? In which case, yes, I’ve seen it offered in multiple formats but I’m betting it’s a pain. Im afraid my experience in this regard is limited. Perhaps someone else…?

  • Whenever Im doing a skype interviews I use call recorder (link in the article). It makes things seamless. There also Super Tin Tin for Windows. hth

  • This is an amazing overview. I’ve been wanting to video blog for a while.

  • Hi Kelsey, Im so glad you enjoyed it 🙂 Let me know when your first video post is out.

  • Terithompson

    Instead of clapping hands for a sound mark, there is a great iphone app called “Movie Slate” with clapboard sounds for markers and detailed features to use on the go.

  • Nice tid bit Teri…great advice 🙂

  • Our company has a blog and we were just discussing whether video blogging was worth our time. Great timing for these amazingly informative tips!

    Thank you,

    Fabi, Interactive Marketing Intern @3birdsmarketing

  • You bet 3 birds…glad you found it helpful 🙂

  • It’s not odd at all to have Audio as #1. I say that all the time. Great observation.

    You have a great list. Here are some other tips on Video storytelling.

  • thnx for that Chris…great stuff 🙂 I noticed you’re using default page-naming convention thats really unintuitive (the /?p=393) Why not adjust your wordpress setting to generate a more user friendly names a la this post /10-steps-to-successful-video-blogging/ ?

    Its quick, painless and non-destructive (you still get to keep your unintuitive names 🙂

    Let me know if you need help with it…it only takes a second and it bugs me to see it lol

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  • videomarketer

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  • Video Blogging King

    One of the best ways to market your online products is by using the power of video. with video  you can directly connect your audience to you. The speed of the video can double your business and your product creation. With videos its not just easy but also you’ll gain a lot of credibility. i get great tips for excellent videos at video marketing is the way of the future of blogging. We can’t just slip away the massive opportunity online video provides. you may check out some online video marketing tips that can turn your views into cash at

  • Brilliant article! Everything is here to get started. Youtube and other video sites are huge search engines now and Google is really into recognising links to videos. 

  • I’ve a question that What should be the post size in video blogging?

  • Ryan Tyler Smith

    This is still great advice. Thanks for taking the time to write this article! Any significant updates? A lot can change in 2 years.

  • carlota mendoza

    great job! amazing explanation 🙂

  • roz young

    thanks for this article indeed it’s a great overview for people just getting started with online video!

  • Lei

    Do you have any suggestions on good quality external microphones?

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  • Great tips. I have one to add. So many are afraid to get in front of the camera and when they do they don’t know how to “act.” The best thing to do is just be yourself and only talk about what you know and are confident with. If you pretend to be something your not or mumble because your not sure of what you are saying it will show through and viewers will turn the other way and not trust a thing you say.

  • Shahzaib Khatri
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  • sad

    Awesome overview for people getting started with online video. Your
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  • sad

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  • Sri Palasamudram

    Hi how much money can we make using the video? any ROI numbers please? thank you.

  • Nick

    Dino thanks so much for the whole message on this Web page. So now thanks to God, I say, I know that I want to video blog for a job as a journalist. Would this mean that I must study journalism or visual communication in my best interest? Thanks. I need to know soon because a certain college writing program begins on February 23 later this year, alright? Thank you again Dino, so much!!

  • Ronaldo Steve

    nice article.. do you wanna know how the youtube users get paid and make money visit @ lifegag

  • Thanks Dino,for sharing these useful point for us.These are very important for video production.