Twitter Custom Timelines: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Custom Timelines: The custom timelines “give you more control over how tweets are organized and delivered on the Twitter platform.”

Watch this video to see how it works.

Click here to see an example.

"Share the best tweets about a topic you care about, or an event—planned or unplanned—that's happening right now."

Twitter Announces Enhanced Mobile Targeting: “Now all advertisers can segment audiences on iOS and Android by operating system version, specific device and WiFi connectivity.”

"This increased granularity in mobile targeting helps advertisers reach users who are most important to them."

LinkedIn Pulse Replaces LinkedIn Today: Pulse and LinkedIn technology has “been fully integrated to offer a more relevant news experience with content tailored to your professional interests, both on the Pulse app and on LinkedIn.com.”

"When you download the new Pulse app on iOS or Android, you will be prompted to sign in using your LinkedIn profile. Once you've done this, we will automatically bring in the channels, influencers and LinkedIn content you already follow into your Pulse experience."

Vine Launches Windows App: Vine is “making it easy for even more people to capture and share life in motion.”

"Unique to Windows Phone, you can pin your favorite Vine accounts to your homescreen, and use Pivots to easily switch between your apps."

Other interesting news to follow:

LinkedIn Introduces New Way to Add Certifications: LinkedIn is “teaming up with some of the biggest names in online education to help you seamlessly update your profile with your educational accomplishments as you complete certifications or courses.”

"After the completion of a course with a participating provider, you will receive an email with a link that will present you with an automatically populated certification field, complete with the details of the course you just completed."

Weekly Marketing Tip

Here we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:

How to Empower Prospects to Sell You to the Boss

Other Mentions

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner’s mega-conference in beautiful San Diego, California.

What do you think? Please share your comments below.