Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Ads for Small Businesses: Twitter ads used to only be for the exclusive large advertisers, but not for much longer. Twitter has “partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.”
Facebook to Release Timeline for Business Pages This Month: Social media marketers will want to keep their ears open for this news expected on February 29.
Facebook Launches Verified Accounts and Pseudonyms: Facebook, a service built on real names and real identities, starts “allowing prominent public figures to verify their accounts and display a preferred pseudonym instead of their birth name.”
New Updates to YouTube for Google TV: This update improves your YouTube experience on Google TV, making it faster and easier to find great content, adding YouTube channel pages and giving you more control over your experience.
Google+ Circles Get a Cleaner Look and Feel: You’ll notice that Circles are nicer to look at and much easier to use, including: a new left-hand navigation menu, quick access to your email address book(s) and Circles that shrink in size on smaller screens.
Put Google Analytics to Work for Your Business (Online Training)
Ever thought, "there's got to be a better way" when it comes to tracking your marketing activities? Are you forced to make decisions based on limited data? With the right training, you can use Google Analytics to measure all of your marketing efforts with certainty.
You’ll stop the leaks in your ad spending, justify your marketing spend, gain the confidence you need to make better marketing decisions, and know what’s working at every step of the customer journey. Let the world's leading analytics pro show you the way. Check out our new Google Analytics for Marketers course from your friends at Social Media Examiner.CLICK TO LEARN MORE: ANALYTICS TRAINING
Secure Twitter Browsing Is on by Default for All Users: “Now, HTTPS will be on by default for all users whenever you sign into Twitter.com. If you prefer not use it, you can turn it off on your Account Settings page.”
Read more about how to keep your account secure here: support.twitter.com/articles/76036…
— Safety (@safety) October 18, 2011
Get Everything You Need to Become A Better Marketer
Looking for a one-stop-shop for marketing greatness? Try the Social Media Marketing Society to boost results and become a better marketer through deep-dive training and an always-on community of marketers. The path to better marketing begins in the Society.
START YOUR TRIAL TODAY
HootSuite Push Notifications for iPhone and iPad in Beta Release: The first 10,000 users who download the latest version of the iOS app will be able to join and HootSuite will release it to everyone in the near future.
Here’s a social media tool worth noting:
JobsMiner: A tool for job search on social media.
Here are a few interesting social media infographics:
What social media news caught your interest this week? Please share your comments below.