Selling the Benefits: The Journey, Episode 10
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.
Watch The Journey: Episode 10
Episode 10 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.
In this episode, Mike analyzes why people aren’t buying and his team begins focusing on benefits. He also decides to bring on a pro to help him sell better.
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