journey : Social Media Examiner

social media how toHave you ever put off launching a project because you don’t have all your I’s dotted and all your T’s crossed? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business.

Watch the Journey

In episode 3, Michael Stelzner challenges his marketing team to launch early. His team is facing possible burn out. On another front, a website redesign appears to be way behind schedule. Watch how Michael pushes his team to take action.

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social media how toHave you ever contemplated stopping something to ensure business growth? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business.

Watch the Journey

In episode 2, Michael Stelzner makes a decision to cut off a segment of his audience he’s been developing for years. He also tasks his team to begin slicing up thousands of ideas that could help him with a new project. Watch as he challenges himself and his team to try new things.

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social media how toThe Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

Watch The Journey

The season opener reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand, he’s on a seemingly impossible mission to grow his sales by more than 50%. On the other, he’s trying to implement a new business idea that everyone thinks he shouldn’t.

Planning the marketing for Social Media Marketing World 2019 begins in earnest, and Mike declares, “The real big thing is to map out a plan, knowing that the plan is going to get completely thrown out the window.”

In the absence of a professional cameraman, Mike and Marketing Manager Jennifer Ballard get creative (and low-tech) to record their planning session for the show. They start by defining the end goal – to sell 7,000 physical tickets to the conference – and reflecting on their experiences to acknowledge roadblocks and anticipate complications the team will need to overcome. They consider issues such as email deliverability, a mismatch of messaging, and the reality that Mike’s secret project may dominate his time and availability.

As a timeline is established and new marketing opportunities are outlined, Mike says he’s willing to invest whatever it takes to make sure that sales get as close to 7,000 tickets as possible, but expresses he’s concerned his team might not be able to accommodate the growth that’s coming their way.

At the same time, Mike is working on his secret project. He calls Mitch Dong with a phrase that’s familiar to many Social Media Examiner staff: “I have a crazy idea!” Watch as Mike searches for direction and begins to wrestle with the realities and fears of beginning Project Genesis.

How should Mike keep his marketing department focused while working on his new Project Genesis? Share your ideas and thoughts in the comments below.

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Don’t miss an episode! Subscribe to The Journey on YouTube.

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

Watch The Journey: Episode 22

The Journey, a Social Media Examiner production. Mike is on a mission to grow his company's customer base by more than 62%, year over year. Watch as he inspires and mobilizes his marketing team to take action.

The Journey, a Social Media Examiner production.

Episode 22 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.

In this episode, Mike and his team deliver the Social Media Marketing World 2018 experience to thousands of attendees. And yes, there are hiccups… #SMMW18

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Don’t miss an episode! Subscribe to The Journey on YouTube.