• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 💡 Society
  • 🗓️ Our Events
    • Social Media Marketing World 2024
    • Other Industry Events
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Podcasting Renaissance: Is Podcasting Making a Comeback?

    by Michael Stelzner / October 5, 2012

    Are you thinking of starting a podcast?

    Do you believe podcasts are making a comeback?

    Do you find yourself listening to more podcasts lately?

    To explore why podcasting may be entering a renaissance period, I interview Mitch Joel for this episode of the Social Media Marketing podcast.

    More About This Show

    Social Media Marketing Podcast w/ Michael Stelzner

    The Social Media Marketing podcast is a show from Social Media Examiner.

    It's designed to help busy marketers and business owners discover what works with social media marketing.

    The show format is on-demand talk radio (also known as podcasting).

    In this episode, I interview Mitch Joel, author of Six Pixels of Separation and founder of the Six Pixels of Separation podcast.

    Mitch shares his experiences from when he first started podcasting in 2006 to now. You'll learn why now is a great time to start a podcast and pick up some useful podcasting tips.

    Share your feedback, read the show notes and get the links mentioned in this episode below!

    Listen Now


    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    Here are some of the things you'll discover in this show:

    Podcasting Then and Now

    Stories from the beginning of podcasting

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    Mitch talks about the people who inspired him back in 2006 when he first started podcasting. He explains how C.C. Chapman was one of the early adopters of podcasting and introduced Mitch to CastBlaster.

    You'll hear how people consumed audio back then and why podcasting started. What really made podcasting was the subscription model. You could now download 5-6 hours of rich content specific to your niche. People looked forward to podcasts to make their commutes useful by listening to relevant content.

    Listening to a podcast can take the commute away. Image source: iStockphoto.

    Mitch explains how many of the early adopters got fatigued quickly and what you can learn from this if you're interested in podcasting. You'll find out the questions to ask yourself before you start a podcast.

    Mitch talks about persistence and consistency being paramount to success in any social media channel. To produce the best content, you need to have an appetite to constantly hunt for interesting stories to tell.

    Listen to the show to find out what you should ask yourself before you start a podcast.

    The meaning behind the word “podcasting”

    Did podcasting ever die? Mitch explains the possible reasons why people thought podcasting had declined. He compares podcasting to other social media platforms and the different speeds in evolution.

    Is the word “podcast” still valid today?  Mitch thinks podcasting is part of the zeitgeist now.

    Mitch talks about how podcasting is more serialized and scheduled than online radio, which is streaming and more like regular radio.

    Listen to the show to hear more about what “podcasting” means today.

    The resurrection of podcasting

    Mitch shares the time when he realized that there could possibly be a resurrection for podcasts.

    He thinks the resurrection of podcasting is due to quality in terms of technology and delivery rather than podcast production. With today's technology, smart devices and LTE in the palm of our hand, we can more easily access audio than ever before.

    We now have the ability to consume this content when we want and the audience is there in a major way. As more and more people adopt these devices, there are going to be more people who are naturally inclined to get better content.

    Listen to the show to hear the podcasts that made Mitch realize the possibility of a resurrection.

    Podcasting tips from Mitch

    Mitch explains how his podcast format has changed since when he first started, compared to today. You'll discover the different formats of podcasts people are doing today.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Mitch opens his podcast show with the question “Who are you and what do you do?” He explains why he does this and how this question enables the people he's interviewing to present themselves to his audience.

    Listen to the show to hear more about the meaning behind the question.

    Tip to begin podcasting

    Mitch shares the things that people should think about when starting out as a podcaster.

    • Think about the legacy you'd like your podcast show to have when it ends
    • Create an editorial calendar
    • Decide why you are doing this
    • Take a look at how others are doing it
    • Contribute to other podcasts before starting your own podcast

    Listen to the show to find out what you need to know to create a successful podcast.

    Discovery of the Week

    Here's a tool for Twitter to allow you to find out how many fake followers you and your friends have.

    StatusPeople tells you the percentage of people you are following who are fake, how many fake followers your friends have and what percentage of your followers have inactive Twitter accounts.

    fakers status people
    Find out how many fake followers you and your friends have.

    Listen to the show to learn more and let us know what you think.

    Other Show Mentions

    Check out the Networking Cruise at Social Media Marketing World. This is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.

    As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.

    Key takeaways mentioned in this episode:

    • Connect with Mitch on Twistimage.
    • Check out the Six Pixels of Separation podcast and the Six Pixels of Separation book.
    • Try the Podcasts app by Apple.
    • Check out CastBlaster—podcast recording/producing software.
    • Check out these shows: Chris Hardwick at the Nerdist, Kevin Rose and his video podcast called Foundation, Here's the Thing with Alec Baldwin, WTF with Marc Maron and What's Trending with Shira Lazar.
    • Take a look at The Podcast Consumer 2012 by Edison Research.
    • Learn more about Social Media Marketing World.

    Help Us Spread the Word!

    Please let your Twitter followers know about this podcast. Simply click here now to post a tweet on Twitter.

    If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

    Ways to subscribe to the Social Media Marketing podcast:

    • Click here to subscribe via iTunes.
    • Click here to subscribe via RSS (non-iTunes feed).
    • You can also subscribe via Stitcher.

    What do you think? What are your thoughts on podcasting today? Please leave your comments below.

    Image from iStockPhoto.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Podcasting, Social Media Marketing Podcast

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner Âť

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media ExaminerÂŽ
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility