• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 🗓️ Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    Pinterest: How to Drive More Traffic to Your Site With Pinterest

    by Michael Stelzner / April 26, 2013

    Do you use Pinterest for business?

    Are you wondering how Pinterest can help your business drive more traffic to your website or blog?

    To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast.

    More About This Show

    Social Media Marketing Podcast w/ Michael Stelzner

    The Social Media Marketing podcast is a show from Social Media Examiner.

    It's designed to help busy marketers and business owners discover what works with social media marketing.

    The show format is on-demand talk radio (also known as podcasting).

    In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing.

    Melanie shares how Pinterest is a different social media platform and why marketers should use it.

    You'll learn how to create clickable images and calls to action that will lead to increased visibility and sales.

    Share your feedback, read the show notes and get the links mentioned in this episode below!

    Listen Now


    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    Here are some of the things you'll discover in this show:

    Pinterest Marketing

    How has Pinterest helped your business?

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    Melanie describes how she stumbled across Pinterest marketing in January of this year, when she started to receive a high volume of traffic and orders to her site.

    It wasn't until she logged into Google Analytics that she realized Pinterest's potential in terms of bringing new customers and traffic to her site.

    You'll discover how Melanie formed a Pinterest strategy and how it helped her business get more exposure and sales.

    melanie duncan pinterest
    Melanie Duncan on Pinterest.

    Melanie explains how she first saw Pinterest traffic come from Luxury Monograms. People were pinning things from her site, even before she had a Pin It button. You'll learn how people can pin from your blog or website.

    luxury monograms website
    Luxury Monograms was the first website from which Melanie saw Pinterest traffic.

    Melanie explains that it wasn't just the high-quality product photography that was being repinned, but also the basic product photos. You'll discover why it's not all about the quality of the photos and why calls to action are so important.

    Listen to the show to find out what calls to action work best and how they can increase engagement by 80%.

    Some of the biggest mistakes marketers make on Pinterest

    Melanie explains how Pinterest is a very different type of social media platform and that many marketers or small business owners don't really understand how to use it for their business.

    A lot of us start with a personal Pinterest profile. Research shows that 80% of pins on Pinterest are repins. People log onto Pinterest, they look at their newsfeed and repin. They don't really go out across the Internet and try to find new forms of information to put on the platform.

    One of the biggest mistakes marketers make is that they don't create enough original content. You'll hear what you need to do to make a real difference and get the results you want.

    Listen to the show to find out where the opportunity is for marketers.

    How to determine if Pinterest is worth focusing on

    Melanie shares how a lot of service business owners believe that they can't be on Pinterest, as it's only for physical products. You'll learn why this isn't true.

    Pinterest has a free analytics tool that is available to all business pages now. You'll discover 3 steps you need to take to have access.

    pinterest web analytics
    Pinterest has free web analytics for business pages.

    Once you have access, Pinterest hooks up the analytics to your sites. You can now track your pin activity, such as:

    • How many people are pinning from your website
    • Whether your pins are being repinned and how often
    • How much traffic is being sent to your site
    • What your impressions are like

    It's a very easy tool to help track how quickly people respond and engage with your content.

    You'll discover the only way to get traffic from Pinterest to your blog or website and why it doesn't have to be something pretty.

    Listen to the show to learn why trending is a great strategy to use.

    How to use Pinterest to drive traffic to your website

    Melanie explains that product-based business owners want to give people information. You'll hear how Birch Box, a cosmetic brand, created a board for video and how they use it to promote their products.

    birchbox tv
    Birch Box on Pinterest has a board for video with cool tips on how to use their products.

    With Luxury Monograms, Melanie created boards that give people ideas on how to use her products. You can blend your products on a board created around a topic where people search for ideas. For example, Luxury Monograms sells a lot of monogrammed napkins, so they also pin beautiful napkin rings from Crate and Barrel and Williams-Sonoma.

    You'll learn how to create teaser content and how it can drive people from the image to your website.

    Melanie shares why for her personally, video is more effective on Pinterest than on Facebook. Although everyone has different experiences.

    melanie tv
    Melanie's videos on Pinterest.

    You'll discover how video appears on the newsfeed and why it stands out from all the static images.

    When you want to add text to your images, Melanie explains that you don't have to be tech-savvy. She uses a free tool called PicMonkey.

    Listen to the show to find out what Melanie does that refers the most traffic of any other pins. 

    How the Pinterest audience differs from other social networks

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Melanie explains how people on Pinterest do something very different from what they do on Facebook or Twitter.

    When people are on Pinterest, they are in a very different state of mind. They actively look for products and information to discover. This is a huge advantage for a business or a brand. Seventy percent of people use Pinterest to get inspiration and information on what to buy.

    You'll be surprised to hear what the average order value is on Pinterest, compared to Twitter and Facebook.

    Melanie believes Pinterest is very different in the ways that a brand can engage. On Pinterest, people are shopping. You'll find out why it's important to add prices to your pins.

    throw pillows
    Make sure you add a price to your product pins.

    Listen to the show to hear why you shouldn't be afraid to sell or promote your products on Pinterest.

    Tips for improving the chance that people will share or click on your Pinterest images

    Melanie says that calls to action are a must. You'll hear what happened when Melanie tested the same pin with and without a call to action.

    mad for monograms price
    A Luxury Monograms image with a call to action.

    If you want to get people to recirculate your content, you need to tell them what to do. You'll find out what Melanie has on her images to pique people's interest.

    Users can discover content on Pinterest in several ways. When you first set up a Pinterest account, they'll recommend people for you to follow, based upon the different general interests you tell them. You'll always see in your newsfeed the content that people you follow have pinned.

    There is also a search box on the top left, where you can search with keywords. Melanie encourages people to use keywords in their captions to help with search results.

    Listen to the show to hear why there is no preferential treatment when it comes to search.

    This Week's Social Media Question

    Danish Ahmed from Ordinary Words asks, “Should I abandon Blogger and switch to WordPress? I've put a lot of investment into Blogger but it looks like Blogger is no longer considered a worthy platform for professionals. Is this true?”

    Yes, this is true. I believe that WordPress is where you want to go. Blogger is largely perceived to be the hobbyist platform, whereas WordPress is a more serious platform.

    wordpress org
    WordPress.org is a much more serious platform than Blogger.

    Here are 3 reasons why you should consider switching to WordPress.

    1. It's the largest, most robust blogging platform, supported by a huge developer community.
    2. It's highly scalable as your blog grows. We use it to run Social Media Examiner.
    3. WordPress is something you can install and own your own platform. You can have complete control over it.

    I strongly recommend that you make the move. The SEO benefits are pretty spectacular.

    Call in and leave your social media–related questions for us and we may include them in a future show.

    Listen to the show to learn more and let us know how this works for you.

    Discovery of the Week

    When I was at Social Media Marketing World, I was introduced to a brand-new product called Demographics Pro for Twitter.

    demographics
    The profile for #SMMW13 group on Demographics Pro for Twitter.

    You can put in any Twitter ID or hashtag and it will run a detailed analysis. For example, we put in #SMMW13. You'll be shocked at the analysis it came up with.

    Listen to the show to learn more and let us know how this works for you.

    Key takeaways mentioned in this episode:

    • Connect with Melanie on her website.
    • Check out Melanie's Power of Pinning training course.
    • Use Google Analytics to track your website performance.
    • Head over to Luxury Monograms on Pinterest.
    • Learn more about the WordPress Pin It button.
    • Take a look at Click to Tweet.
    • Sign up for a personal profile or a business account on Pinterest.
    • Check out Pinterest's free analytics tool that is available to all business pages.
    • Take a look at Birch Box‘s video board on Pinterest.
    • Head over to Crate and Barrel, Williams-Sonoma and Zappos.
    • Check out PicMonkey, a free online photo editor.
    • Learn more about calls to action.
    • Head over to Ordinary Words.
    • Find out more about Blogger and WordPress, the blogging platforms.
    • Learn more about Demographics Pro for Twitter.

    Help Us Spread the Word!

    Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

    If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

    Ways to subscribe to the Social Media Marketing podcast:

    • Click here to subscribe via iTunes.
    • Click here to subscribe via RSS (non-iTunes feed).
    • You can also subscribe via Stitcher.

    What do you think? What are your thoughts on driving more traffic with Pinterest? Please leave your comments below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Pinterest, Social Media Marketing Podcast

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner Âť

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media ExaminerÂŽ
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility