Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week?
Twitter Introduces Organic Tweet Analytics: “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy.”

Facebook Rolls Out New Way to Manage Facebook Ads on Mobile: “Advertisers have a new way to manage their Facebook ads on the go with Ads Manager on mobile devices.”

Google+ Lifts Restrictions on Profile Name: “There are no more restrictions on what name you can use.”
Google Launches Google Analytics for iPhone: “Access all of your Google Analytics web and app data from your mobile device.”

Facebook Introduces Facebook Mentions: “A new Facebook Creative Labs app that makes it easy for public figures to talk with their fans and each other on the go.”

Digg Launches Digg Deeper: “A way to see, in real time, what your friends think are the most interesting things to read and watch.”

Snapchat Introduces Geofilters: “Swipe right on the preview screen to check them out—they'll change depending on which neighborhoods you're in!”

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FIND YOUR NEXT FAVORITE TOOLAudioBlocks Launches Royalty-Free Stock Audio: “The first subscription-based resource providing UNLIMITED downloads of royalty-free production music, sound effects and loops.”

Here are a few cool social media tools worth checking out:
Overcast: “A powerful yet simple iPhone podcast player.”

Twoople: “Let your prospects easily chat with you and build meaningful customer relationships. Anywhere.”
Echobox: “An intelligent publishing service that shares the right articles at the best times on Facebook and Twitter.”
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Hashtack: “Facebook, Twitter and Instagram photos now in one place.”

Sight: “The easiest way to save a good article—just TAKE A SCREENSHOT.”

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