LinkedIn Pages Allow Targeted Updates: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Targeted Status Updates Available to All Company Pages: You can now select a target audience for updates shared on your LinkedIn Company Page.  You can specify your target audience by company size, industry, job function, seniority, geography and whether they are employees of your company or not.  Targeted Status Updates were launched to select LinkedIn customers and are now available to all Company Pages.

Facebook Introduces Subscriptions Pricing Option for Apps: Facebook app developers can now integrate subscription pricing to offer recurring revenue opportunities. Facebook is also enabling local pricing features to allow businesses to apply different prices based on each market.

The new Subscriptions feature "will be available to to all Facebook.com and mobile web apps in July."

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

• Which social network do you want to learn more about?
• What to do you do when someone rips off your blog posts?
• Do you want more “Followers” on Twitter or more “Likes” on Facebook?

SlideShare Presentations Now Optimized for Pinterest:  “Pinterest optimization for SlideShare presentations provides a fun new way to share and discover the visual web.” When readers go to pin a SlideShare presentation, the “slides are captured as larger images with attribution for authors. And when people browse Pinterest and discover SlideShare content, they can immediately engage in embedded content.”

Pinterest Announces More Attribution and Inline Play: Pinterest is partnering with other social networks to provide more attribution.

In addition to the SlideShare optimization mentioned above, Pinterest users will find attribution and improved optimization with these sites: Etsy, Kickstarter and SoundCloud.

View Verified Twitter Profiles With or Without Replies:  You can now visit the profiles of verified Twitter accounts and decide whether you want to see all of their feeds with replies or without any replies. “Remember that replies on Twitter begin with an @username and are only seen by people who follow both the Tweet author and the @username at the beginning of the Tweet.”

This new Twitter feature allows you to visit a Twitter user's profile and choose whether you want to filter out the replies and only see the content this user shares with everyone.

YouTube Automatic Captions Are Now Available in Spanish: YouTube just expanded its language accessibility by adding a Spanish automatic captions feature. And if you want to see YouTube videos in even more languages, you can combine auto-captions with YouTube’s auto-translate feature to generate subtitles in more than 50 languages.

"When a video has recognizable speech, you'll see a 'CC' button appear in the bottom of the player, which will instantly add captions of the video in Spanish. Just look for this icon and click 'Transcribe Audio'."

HootSuite Extends LinkedIn Company Page Integration to All Users: “HootSuite extends its LinkedIn integration capabilities, allowing 4 million HootSuite users the ability to maintain and manage LinkedIn Company Pages.”

HootSuite users can monitor, schedule and post to LinkedIn Company Pages.

Google+ Opens its API to Flipboard: Google+ recently announced a partnership with Flipboard, the news app.  “The API will soon allow Flipboard users to Google+ comment on and +1 Flipboard items, in addition to sending individualized pieces of content to Google+ Circles.”  Google+ users can expect to see more Google+ integration in the future.

Here’s a couple of useful social media tools worth noting:

Fanzy: A free Facebook app that rewards fans for spreading the word about your brand.

Infra Cloud Receptionist: A simple click-to-call application for Facebook pages.

The Infra Cloud Receptionist Facebook app helps small businesses bridge the gap between visitors on their Facebook pages and the phone calls they need to build their business.

And don’t miss this:

What do you think? Please share your comments below.