• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 🗓️ Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    How to Use LinkedIn Sales Navigator

    by Pushkar Gaikwad / September 15, 2015

    social media toolsDo you use LinkedIn to find prospects for your business?

    Have you tried Sales Navigator?

    LinkedIn's Sales Navigator helps you find and keep in touch with the right prospects at the right time.

    In this article you'll discover how to get started with LinkedIn Sales Navigator.

    use linkedin sales navigator
    Discover how to use LinkedIn Sales Navigator.

    Listen to this article:

    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    What Is LinkedIn Sales Navigator?

    When it comes to LinkedIn premium services, people often think of LinkedIn Pro with InMail messages. But LinkedIn offers many more tools targeted specifically to sales and marketing people. LinkedIn Sales Navigator is the one that most people start with.

    This social selling tool makes it easy to find relevant prospects for your business. It does this by providing in-depth user details and advanced search and filtering options.

    LinkedIn offers a free 30-day trial of Sales Navigator so you can test it out to see if it works for your business. When the trial ends, you can choose a professional account ($80 per month with 15 InMail messages) or a team account ($130 per month with 30 InMail messages). Note that TeamLink and full out-of-network access are available only with the team account.

    Here's how to get started using Sales Navigator for your business.

    #1: Start Your Free Trial

    To set up an account, go to the Sales Navigator page and click the Start Your Free Trial button. You'll need to enter your credit card information to sign up for the 30-day free trial. (You won't be charged if you cancel before the trial period ends.)

    linkedin sales navigator free trial
    Sign up for a 30-day free trial of Sales Navigator.

    Next, you're directed to the Sales Navigator site (linkedin.com/sales/), which is a different platform altogether. All of your activity takes place on this site and won't affect your normal LinkedIn account.

    linkedin sales navigator preferences
    After signing up for an account, you need to set your preferences.

    Before you can start using Sales Navigator, you need to configure it with your preferences. Click Continue to set preferences like what vertical, regions and job titles you want to target.

    First, you have the option to save your existing LinkedIn connections as leads.

    linkedin sales navigator lead import
    Click the + button to import a lead into Sales Navigator.

    Next, you can sync Sales Navigator with Salesforce to import your accounts and contacts.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW
    linkedin sales navigator salesforce sync
    You can sync your Salesforce account with Sales Navigator.

    Now, you can view and save companies suggested by Sales Navigator (similar to following on Facebook or Twitter). Saving companies in your account allows you to track new leads, follow updates and receive company news so you're well-informed before your first conversation with a prospect. If you're not sure what companies to save, you can skip this page and add companies later.

    linkedin sales navigator account save
    Select companies that you want to save as accounts.

    Finally, you need to fill in information about what types of leads you're looking for. You can enter information about your sales territory (countries, regions and cities), industries you sell to and job functions you want to target.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    #2: Find Prospects and Leads

    When you're finished with your account preferences, you're ready to search for prospects and build lead lists. A great way to start is to use Lead Builder, which offers advanced search filters.

    Click the Lead Builder button to the right of the search box.

    linkedin sales navigator lead builder
    Do a Lead Builder search to identify relevant prospects.

    You can search for job titles (“sales manager“) or companies (“Microsoft“). Use the various filters to refine your search criteria.

    When you're finished setting your search parameters, click Search to see the results. Sales Navigator provides much more data in its search results than you'd find with LinkedIn.com.

    Next to each result, you'll find a Save as Lead button, which you can use to save relevant prospects.

    linkedin sales navigator lead builder lead save
    Save relevant leads to your account.

    At this point, you have the option to save the lead to an account. Accounts are the companies that you want to follow to stay up to date on recent developments.

    linkedin sales navigator lead saved to account
    When saving a lead, you have the option to save to an account.

    In addition to saving leads, you can save the search itself. Then in the future, when new profiles match your search criteria, you'll receive email alerts. To save a search, click Save in the upper-right corner of the search results. You have the option to receive email alerts daily, weekly or monthly.

    linkedin sales navigator lead email alert preferences
    If you save a search, you'll receive email alerts when new people fit the search criteria.

    On the left side of the search results, you'll find filtering options, including title, industry, postal code, first and last name, seniority level, company size and years of experience.

    linkedin sales navigator lead filters
    You can filter search results by past job title.

    Sales Navigator also offers a feature called TeamLink. Use TeamLink to filter your results to see bridged or team connections. If TeamLink identifies a personal connection between your prospect and a team member, you can ask a mutual connection for an introduction.

    After you add prospects as leads, you can view them on the Leads tab.

    #3: Keep Tabs on Saved Leads

    On the Sales Navigator home page, you can track the most recent updates and news related to your saved leads. The great thing about Sales Navigator is that, unlike LinkedIn, you can see updates from people who aren't connections. With these insights about your prospects, you can compose better InMail messages when engaging with them.

    If you want to narrow the focus of your updates, use the filtering options on the right side of the page.

    linkedin sales navigator lead update filters
    Filter updates to see only the information you're interested in.

    Click the Accounts tab see the companies you've saved. To find out more about a company, click the View Account button to the right. Here you can find and add more people (lead recommendations) and read recent news about the company.

    Click the All Employees link to see everyone who works at the company. This is a great feature because it allows you to connect to anyone in the company.

    linkedin sales navigator see company employees
    Click See All Employees to look for more leads within the company.

    Conclusion

    If you want to build a lead list for your business, LinkedIn's Sales Navigator is a great tool for identifying relevant prospects and gaining valuable insights about them.

    What do you think? Have you tried LinkedIn's Sales Navigator to find leads for your business? Please share your thoughts in the comments below.

    how to use linkedin sales navigator
    Tips for using LinkedIn Sales Navigator.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: LinkedIn, LinkedIn Sales Navigator

    About the authorPushkar Gaikwad

    Pushkar Gaikwad is the Founder and CEO of AeroLeads , a powerful prospect generation software from LinkedIn and Google. He enjoys building B2B products and working with other SMBs and startups.
    Other posts by Pushkar Gaikwad »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility