How to Host a Blab From Your Smartphone : Social Media Examiner

social media how toDo you want to broadcast live video from Blab with your mobile phone?

Looking for tips to improve your mobile Blab broadcasts?

Business owners and marketers can use Blab to interact with customers and prospects in real time, from anywhere.

In this article you’ll discover how to successfully broadcast on Blab from your smartphone.

host blab on smartphone

Discover how to use your smartphone to host a blab.

Listen to this article:

What Is Blab?

Blab allows anyone (businesses included) to have their own “show,” where two to four people will be “on air.” The show is a live broadcast that viewers can tune in to, participate in the conversation, and potentially join the discussion via video if there’s an open seat.

host blab discussion

Host discussions on Blab among two or more people, with engaged listeners who participate.

Using Blab feels similar to Google Hangouts and Facebook Live Video, with a little bit of Reddit thrown in. Blab emphasizes user engagement and is a platform that lets anyone chime in. As a live video discussion happens among multiple users, people can comment on the content right as it’s happening. The average active user spends 65 minutes a day watching different blabs.

Businesses and marketers currently use Blab to host after-shows, hold interviews, facilitate discussions, offer coaching and teaching (think webinar), and record podcasts. You can record blabs so users can view them whenever they want, giving marketers the ability to create permanent, valuable content.

blab replay

Providing high-value blab content not only increases your followers, but also stores content you can keep and reuse, as seen in the blab replays above.

Blab From Your Smartphone

To use Blab, you’ll need an account. It’s recommended that you log in with your Twitter account so it’s easy to share your blab to your Twitter followers.

Once you log in, you’ll see some live blabs, a tab to see whom you’re following, and the option to create your own blab. To start your own blab, click the grey and black “+” button in the center of the top navigation bar.

create new blab

Create a new blab by clicking the grey and black “+” in the top center navigation bar.

When you create your own blab, you’ll be asked to name your blab. You can also add tags.

add tag to blab

Name your blab and add relevant topic tags.

Tagging is one of the best things you can do for your blab, because it attracts a relevant audience not already connected to you. This helps a new audience find your blab as well as your business.

suggested blab tags

Blab will suggest relevant tags to choose from.

Once you’re hosting a blab, you can call in. You can also choose to lock the other seats to prevent anyone else from calling in or you can keep them open.

lock seat during blab

Call-ins are enabled automatically, but you can lock seats.

To spread the word about your blab, click on the arrow in the options between the video and text. From here, choose any or all of the options to share your blab link on social media, in a message, or in an email.

promote blab

Promote your blab across multiple platforms to get more viewers.

You’ll be able to see who’s joined the blab, as well as any conversations happening. To show their approval, viewers can give “high fives” to speakers by clicking on the hand symbols in the corner of the speaker’s video.

view conversation during blab

You can view the conversation about your blab, as well as get “high fives” from viewers, which are given to specific speakers.

Get More Out of Blab

Here are some tips to help your on-the-go broadcast go smoothly, get the most audience interaction, and increase viewership.

Be Prepared

Remember that Blab is live, which means there’s no stopping, restarting, or editing things out. If discussions veer away, that’s fine in many cases. If things fall stagnant, though, it’s good to have a list of topics to get the conversation back on track. Keep an agenda in front of you with topics you want to cover during your blab.

Add Value

Being entertaining is always good when you want users to tune in, but providing high-value content will keep users both engaged and waiting for (or subscribing to) your next blab. One way to do this is to invite industry leaders to chime in on relevant topics. Another way to add value is to share a list of applicable resources in the comments during each blab.

Be Ready to Respond to Users

Anything that’s live and allows for viewer participation has the risk of something going wrong. An angry customer may chime in, or chaos could break out in the comments among users. Keep an eye on the discussion as much as possible and watch out for discord from guests who video call-in with you.

answer questions during blab

Make sure that you monitor the viewer comments, answer questions, and comment on the discussion.

Finally, answer questions from people, and comment on the discussion.

Promote Your Blab

Always promote upcoming blabs. Just as you would before any event or webinar, let people know you’ll be hosting a blab ahead of time. Promote your blab on all your social media profiles prior to launch, and post a status update with a link to your Blab channel when you’re either live or about to go live. Encourage users to watch and participate.

In Conclusion

Blab is relatively new to the social media scene. The platform offers a unique fusion of features that pulls from several different tools and combines them all into a stand-alone app.

Blab is clearly already useful and has the potential to increase in value as more users download and start using the app. Armed with some of the tips listed above, you can jump ahead and reap the benefits of Blab for your business.

What do you think? Have you used Blab, either as a host or a listener? How will Blab fit into your marketing strategy? Share your thoughts, knowledge, and experience in the comments below!

use smartphone to broadcast on blab

Tips on how to host a successful blab from your smartphone.

Tags: , , ,

Get Social Media Examiner’s Future Articles in Your Inbox!

Join 450,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (49 pages, 77 charts)!