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  • How to Engage With Other Facebook Pages Using Your Facebook Page

    by Kristi Hines / May 3, 2016

    social media how toDo you use your Facebook page to like and comment on other Facebook pages?

    Are the recent changes making it difficult for you to engage on Facebook as your page?

    In this article you'll discover how Facebook page admins and Business Manager users can continue to engage on Facebook as their page.

    use facebook page to engage other facebook pages
    Discover how to engage with other Facebook pages using your Facebook page.

    What Facebook Changed

    As these changes roll out to all Facebook page owners, you may wonder what's being removed exactly. In short, Facebook removed the option to switch to using Facebook as your page from the drop-down at the top right.

    Once the option is removed, you'll get a notice that looks like the one below. When you click on your pages after receiving this notice, you'll be taken to that page instead of being able to use Facebook as your page.

    facebook page no longer available notification
    Notification from Facebook that the option Use as Facebook Page is no longer available.

    Facebook is also removing the Log In button next to the pages you manage on the Pages bookmarks.

    facebook pages bookmarks screen
    Missing Log In buttons on the Facebook Pages bookmarks screen.

    For Business Manager users, Facebook is removing the Use Facebook as Your Page link that was previously located at the top right of each of the pages you manage.

    missing facebook page link in business manager
    Now the Use as Your Facebook Page link is missing inside Business Manager.

    So if you're still seeing these options, be aware that Facebook is removing them. Therefore, you'll need to adopt the following methods for using your Facebook page for engagement.

    #1: Like Facebook Pages as Your Page

    To like another Facebook page as your page, go to the page you want to like, click on the three dots on the page's cover photo, and click on the Like as Your Page link.

    like facebook pages as your page
    How to like Facebook pages as your page.

    You'll then get a drop-down menu showing all of the pages you manage. This list will include your pages within Business Manager.

    list of facebook pages you manage
    A pull-down menu will show all of the pages you manage.

    Once you select the page you want to use, click the Save button. You'll then receive a confirmation that the page has been added to your favorites.

    like facebook page confirmation
    The confirmation is Facebook's way of saying your page has liked that page.

    #2: Post on Facebook Pages as Your Page

    If you want to post directly to the wall of a Facebook page as your page (so your post shows up in the Visitor Posts box on the left sidebar of the page), use the drop-down at the top right of the status update box to select the page you want to comment as.

    post to facebook page as page
    Choose which page you want to post with.

    If you want to post as a page you manage within Business Manager, you'll need to scroll down to the bottom of the list and click on your Business Manager account.

    select facebook business manager account
    Scroll down further to select your Business Manager account.

    Then select your page.

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    select page in facebook business manager
    Select a page you manage in your Business Manager account.

    You can now hover over your profile photo at the top right of the status box to confirm that you intend to post as your page.

    confirm facebook page is selected
    Hover over your profile picture to confirm that your page has been selected.

    Once you've completed your post, it should appear in the Visitor Posts box.

    facebook post successful notification
    Confirm that your post was successful.

    #3: Engage With Posts on Facebook Pages as Your Page

    There's a similar approach when you want to like or comment on a page's posts. Simply use the drop-down next to your profile photo and change it to the page you want to like or comment with.

    select facebook page
    Select your page when engaging with other page posts.

    This allows you to like and comment on the post as your page.

    confirm change in facebook profile picture
    Confirm the change in profile picture when liking and commenting as your page.

    It will also allow you to share the post on your Facebook page.

    share facebook posts to page
    Share posts to your page from another page.

    #4: Share a Post on Your Facebook Page

    You can share any post from your news feed to your Facebook page, as long it has public visibility; otherwise, you'll get a message like this.

    limitations when sharing nonpublic facebook posts
    Note limitations when sharing non-public posts.

    When you see a great post with public visibility (look for the tiny globe icon) that might appeal to your Facebook page audience, you can click the Share link on that post. Any public post can be shared, whether it's from a person's profile, public Facebook group, another Facebook page, or even a Facebook ad. Instead of choosing the Share Now option, choose the Share… option.

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    share post to a facebook page
    Choose the Share… option when you want to share to a page.

    This allows you to select whether you want to share the post to your personal profile or to a specific page.

    share on a facebook page you manage
    Choose the option to Share on a Page You Manage.

    From there, you can choose which Facebook page you want to post to, including pages you manage within Business Manager.

    choose facebook page to share post to
    Choose the page you want to share the post to.

    In some cases, when you share a post that has a status and a link, you may have the option to share the original post. The original would include a link to the author of the post and the group itself, along with the author's commentary and a link to the article being discussed.

    share original facebook post
    Choose whether to show the original post along with your share.

    Uncheck the Include Original Post box if you want to credit the author, remove the mention of the group and the commentary, and merely share the article link.

    uncheck original post box in facebook
    Uncheck the Original Post box to give a small credit when sharing.

    In all cases, you can add your own status above the share and then post to your selected page when ready. Also note that you have the ability to click on the drop-down next to the public visibility globe to limit the post on your page to specific demographics.

    limit visibility of shares to facebook page
    Limit visibility of shares to your page.

    #5: View Updates From Facebook Pages You Like as Your Page

    To view all of the most recent updates from Facebook pages you've liked as your page, go to your page and click on See Pages Feed. Sometimes it appears as View Pages Feed in the left sidebar below your cover photo.

    see updates from facebook pages liked
    See updates from pages your page has liked.

    The same is applicable for pages that you manage within Business Manager, with the exception that you'll need to go to your page through Business Manager.

    go to page in facebook business manager
    Go to your page in Business Manager to access your pages feed.

    In the pages feed, you can see the pages your page has liked in the left sidebar, with the latest updates from those pages in the right column news feed.

    view facebook pages feed
    View the pages your page likes along with updates from those pages.

    From your pages feed, you can engage with updates automatically from your page. If you want to engage with any of these updates from your personal profile or another page, you'll need to click on the timestamp on the update to exit the pages feed.

    If you view your pages feed within Business Manager, you need to manually change the URL from business.facebook.com/username/posts/… to www.facebook.com/username/posts/… to get back to your personal profile and the ability to engage as other pages.

    #6: Unlike Facebook Pages You Like as Your Page

    For now, there seem to be some issues with unliking pages as your page, depending on whether you manage your page within Business Manager.

    For those who don't manage pages within Business Manager, there are two ways to unlike a page. First, click on the Liked By This Page link at the top left of your pages feed. This will bring up a list of the pages your page likes.

    unlike facebook page as your page
    From here, simply unlike a page as your page.

    When you hover over the Liked as Your Page drop-down, you get the option to Unlike as Your Page. Note: this option doesn't work for pages managed in Business Manager.

    The second option is to go to the page you want to unlike, click on the three dots on the cover photo of the page, and then click on the Remove From My Page's Favorites option.

    unlike facebook page as your page
    Unlike a page as your page.

    In the event you liked the page from more than one of your pages, you'll have to select the page you want to unlike it with and click Save.

    select facebook page to unlike
    Confirm which page should unlike the page and hit Save.

    This option sometimes works with pages managed in Business Manager, albeit with a slight modification. When you go to the page you want to unlike in the Business Manager, manually change the URL of the page from www.facebook.com/username to business.facebook.com/username and then click the three dots on the cover photo of the page.

    From there, you should be able to click on the Remove From My Page's Favorites option and select the page you manage in Business Manager to unlike it.

    #7: Reply to Mentions as Your Page

    There are limited times you get to interact on personal profiles as your page. One of those times is when someone mentions your page in a post. You'll find these under your page's Notifications tab in the Activity section.

    reply to mention as your facebook page
    Reply to mentions of your page as your page.

    While you'll get some notice just by being mentioned, jumping in the comments will draw even more attention to you. So if you don't have your page notifications turned on to regularly notify you of new page activity, be sure to stop by this tab regularly to engage with people who mention you.

    In Conclusion

    This guide should help you navigate the recent changes for Facebook page owners, both those outside of and using Business Manager to manage their pages.

    What do you think? How has your experience been with the new features? Let us know in the comments!

    engage on facebook pages with your page
    Tips on how to use your Facebook page to engage with other Facebook pages.

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    Tags: Facebook

    About the authorKristi Hines

    Kristi Hines is a freelance writer, ghostwriter, and copywriter who develops blog content, ebooks, emails, lead magnets, and website copy for marketing agencies, B2B, and SaaS.
    Other posts by Kristi Hines »

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