Mark shares how SAP’s community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers.
You’ll find out how SAP puts together content focused on specific needs to build their community. Listen to the tips to learn how you can get customers to participate in your community.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- How to get your customers to participate in your community
- The value in providing a platform where customers can get answers to their questions
- Why you need to look at customers as individuals and not brand accounts
- How to use Twitter to build your community
- How to use social media to give customers a platform for discussion
- How Twitter can improve your event marketing
And listen for these hot tips to get your customers involved in your online community:
- Find a problem, focus on solving that one issue and expand from there
- Do a lot of listening and responding; use the feedback to move you forward
- Expect to have a learning curve
Get Expert Social Media Marketing Training!
Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts.
Sale ends Tuesday, January 28th, 2020.
Do you use social communities to connect with your customers? What tips do you have to share? Please leave them below.