by 
Mark shares how SAP’s community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers.
You’ll find out how SAP puts together content focused on specific needs to build their community. Listen to the tips to learn how you can get customers to participate in your community.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
Social Video Summit (Online Training)
Wish you had an engaged social following that turned into customers? Want to succeed with social video, but something’s stopping you? Get ready to be coached by 12 of the world’s best social video marketing pros for an entire week. Each expert is a dedicated specialist. They live and breathe social video, delivering results for their clients every day. And they’ll share their proven strategies with you. You’ll learn from their mistakes, experiments, and successes. Imagine putting their wisdom to work immediately in your business. This is a live online training event from your friends at Social Media Examiner.
LEARN MORE - SALE ENDS April 20TH!
- How to get your customers to participate in your community
- The value in providing a platform where customers can get answers to their questions
- Why you need to look at customers as individuals and not brand accounts
- How to use Twitter to build your community
- How to use social media to give customers a platform for discussion
- How Twitter can improve your event marketing
And listen for these hot tips to get your customers involved in your online community:
- Find a problem, focus on solving that one issue and expand from there
- Do a lot of listening and responding; use the feedback to move you forward
- Expect to have a learning curve
Connect with Mark on Twitter @markyolton and check out the SAP Community Network which everyone is welcome to join.
Do you use social communities to connect with your customers? What tips do you have to share? Please leave them below.
