Google Analytics Social Reports: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Releases Social Reports: These new Google Analytics reports “bridge the gap between social media and the business metrics you care about—allowing you to better measure the full value of the social channel for your business.”

The Social Overview report shows your social performance at a glance and its impact on conversions.

Facebook Provides More Data on Referral Traffic From Mobile Apps: Facebook launches “a new Mobile Referrals dashboard to help you understand the traffic your app receives from Facebook mobile sources.”  To view the information, visit the main Insights dashboard or access Insights within your app settings. Click on Traffic and then Mobile.

You must be an admin, developer or Insights user of the app in order to view this Mobile Referrals dashboard.

Facebook Makes it Easier to Add Friends to Your Acquaintances List: Friends on your Acquaintances list do not show up in your Facebook feed and leave space to hear from the people you’re more interested in on your Close Friends list. Now Facebook suggests friends to add to your Acquaintance list and makes it easier to manage all of your friends.

The new Facebook Acquaintances list manager makes it easier to manage your feed.

Pinterest Rolls Out New Profiles: “The biggest change is next to your basic profile information: It’s a card called ‘Repins From.’ As the name indicates, this card shows you 3 people you frequently repin from. It’s a great way to discover new people to follow.”

The new Pinterest profile aims to make it easier for users to discover interesting things and people.

Groupon Offers Small Businesses Free Version of Groupon Scheduler:  Groupon Scheduler is Groupon’s new online appointment booking and staffing management tool. Groupon now offers a free beta version of Groupon Scheduler to all appointment-based small businesses in the U.S. and Canada (excluding Quebec).

Groupon Scheduler makes it easier for small businesses to manage the appointment process.

Twitter Turns Six: Today there are more than 140 million active users and 340 million tweets a day.

Twitter founder Jack Dorsey's first tweet six years ago.

Google’s Pending Algorithm Update to Penalize Over-optimized Content: For best search engine results on Google, business bloggers are asked to optimize content for their audience and not engage in excessive optimization for search engines.

Here are some social media tools worth noting:

Bliss Control:  A directory of links to manage your social media settings. The tool helps you easily access links to any settings page on the top social networks.

Bliss Control makes it easier to manage your bio, profile photos and more across multiple social media platforms.

Facebook Ads Toolbox: A tool to help Facebook PPC advertisers create ads that are more effective.

HashTip: A tool to save, organize and search your friends’ tips to access them anytime and anywhere. You can either add a tip directly on HashTip or post it as your Facebook status or Twitter message and add the text “#tip” to it.

Likify: A tool to put a Like, Share, Attend, Friend, Tweet, Follow, Retweet and Reply button on your offline products.

Check out this mobile service to bring the popular social media actions to your products.

OBCIDIO: “A supercharged social enterprise platform that is changing the way both organizations and individuals communicate, connect and interact with their entire business network through real-time social collaboration tools.”

Check out OBCIDIO to "communicate more efficiently, increase transparency, drive decision making, share content, shorten product development cycles and leverage customer-generated feedback."

Fancy:  A new ecommerce site to discover and shop the coolest stuff on the web through a social filter. Fancy is the new evolution of Amazon, where people can shop for nearly anything on the web.

Fancy, a fully functional marketplace, allows users to reserve hotels, buy clothes or score tickets to an event without ever leaving the site. And merchants can manage inventory, calculate shipping, print labels, etc., all right from the site.

And don’t miss this:

Social Media Examiner presents Social Media Success Summit 2012! (online conference).

Join 27 social media experts at Social Media Examiner’s big online conference! Go here to learn more.

What social media news caught your interest this week? Please share your comments below.