Google Analytics Single Reporting View: This Week in Social Media
What’s New This Week?
Google Analytics Adds Ability to See All Data in Single Reporting View: “Now you can see all data you send to one Google Analytics property in a single reporting view, regardless of the collection method you use or where the data comes from.”
“If you send data from the web and from a mobile app to one property, both data sets appear in your reports.”
Facebook Adds Manage Your Groups Feature: Facebook admins now have a place where they can manage all of their groups.
You can find this link on the left side of your home page under the Groups section.
Facebook Announces FB Newswire: “A resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce.”
“Powered by Storyful, the leader in social content discovery and verification for newsrooms, FB Newswire aggregates newsworthy content shared publicly on Facebook by individuals and organizations across the world for journalists to use in their reporting.”
LinkedIn Launches Certified Sponsored Updates Partners: This will “provide customers with advanced tools, powered by [LinkedIn’s] APIs, to manage their sponsored updates campaigns.”
“Sponsored Updates Partners helps companies improve the ROI for their campaigns. They provide campaign management tools that make it easier for brands and agencies to manage and optimize large sponsored updates campaigns.”
LinkedIn Introduces Certified Content Partners: “This effort connects companies with publishers, platforms and original content producers to help them deliver content under their own brand name.”
LinkedIn’s Content Partners makes “it possible for brands to have greater access to the most relevant information for their target audience, which in turn brings them greater engagement and improved performance.”
Facebook Rolls Out Nearby Friends Feature: “If you turn on Nearby Friends, you’ll occasionally be notified when friends are nearby, so you can get in touch with them and meet up.”
“For example, when you’re headed to the movies, Nearby Friends will let you know if friends are nearby so you can see the movie together or meet up afterward.”
LinkedIn Launches Photo Sharing on LinkedIn for Mobile: “This means it’s even easier for all LinkedIn members around the globe to share their professional photos while they are in the moment and on the go via Android, iOS and the mobile web.”
“When you use photographs to exemplify your work and stand out from the crowd, they pack a punch.”
Twitter Announces Global Launch of Native Ads: This native ad capability will be fully released “to the many thousands of publishers who are using MoPub’s monetization and app discovery platform.”
“Not only are native ads a significant improvement for publisher monetization in general, but users engage with these ad formats at a higher rate than the desktop-era banners and interstitials, which are so prevalent in mobile apps today.”
Facebook Updates Paper App: Version 1.1 includes birthday and event notifications, group updates, 9 new article covers, plus “basic accessibility support and an arrow indicator that tells you when there are new stories in other sections.”
“To add photo comments, tap the camera next to the comments field, snap a picture and post a photo as your reply.”
Facebook Updates iOS App: A couple of the new features include the ability to “reply directly to comments on stories by pages that have this feature turned on [and] group admins can easily review and approve pending posts by group members.”
Simply Measured Announces New Facebook Insights With Ads Report: “You can now spend more time optimizing and executing your fan page strategy instead of pivoting in Excel.”
The new “report enables you to easily visualize exactly what your fan page’s performance would look like without the support of paid media so you can make an informed decision on where to allocate your resources.”
Here are a few cool social media tools worth checking out:
Kinetica: “Instead of forcing you to use a boring old spreadsheet, Kinetica lets you see, touch, sift and play with your data in a physical environment.”
Confide: “Messages disappear after they’re read, ensuring all of your communication remains private, confidential and always off the record.”
The Confide app is now available for Android.
Acompli: This new app “empowers professionals to do more and defer less from mobile email.”
What do you think? Please share your comments below.
