Welcome to our weekly edition of what's hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week?
Facebook Rolls Out Threaded Comments for Pages: “Reply directly to comments left on your Page and start a conversation thread. The most active and engaging conversations will be shown at the top of your posts.”
Facebook Updates Policy for Cover Photos on Pages: Some of the old restrictions (no calls to action, no websites or addresses) have been removed. You can now tell visitors to like your Page right in the cover photo. Note that Facebook’s Cover Photo terms state that the cover photo cannot include more than 20% text.
Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:
- What are the best resources for building my Facebook Page?
- Whom do you want to meet at Social Media Marketing World?
- Share your best blog post this week!
LinkedIn Search Gets Smarter: LinkedIn has “unified the search experience so you no longer need to search for people, companies or jobs separately.” New features include auto-complete, suggested searches, smarter query intent algorithm, enhanced advanced search and automated alerts.
Google Launches Full Value of Mobile Calculator: “The Full Value of Mobile Calculator provides simple equations and benchmarks to help you estimate the value that mobile drives for your business through calls, apps, in-store, mobile site and cross-device.”
Facebook Adds Unpublished Posts Option for Advertisers: Facebook users can now promote unpublished posts, which are posts that are not published on the Page's timeline.
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Yelp Launches Revenue Estimation Tool for Local Businesses: “This new free tool does the math by multiplying customer leads sent from Yelp each month by the business's average revenue per customer lead.” The information also includes the average spend per customer for each business category for reference, based on a recent Boston Consulting Group study.
Google+ Launches New Versions of Google+ for iPhone and Android: This latest update allows iPhone users to do basic edits like rotate and crop, as well as select filters and more.
Vizify Introduces Vizcards: Vizify is now out of beta and introduces Vizcards, “bite-sized infographics about you, created from prompts so you don't have to wrestle with writer's block.”
Flipboard Gets A Major Upgrade: Flipboard 2.0 is a major new edition to this popular curation app. You can now also collect and save articles, photos, audio and video by organizing them into beautiful magazines.
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Here's some interesting news to follow:
Facebook Is Testing Facebook Exchange Ads: Last fall, Facebook introduced Facebook Exchange (FBX), a way for businesses to show ads to people on Facebook based on their online browsing interests. Facebook is now “launching a small alpha test to introduce FBX-targeted ads in the news feed.”
Icann Launches Trademark Clearing House: Brands can now pay to register their marks ahead of the new .brands top-level domain names (TLDs).
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