Category: Tools

4 LinkedIn Tips to Help You Stand Out

November 10, 2010

Very few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don't even realize that they are!

Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I'll bet you click "accept" and that's as far as you go.

When someone requests to connect with you and you simply click "accept" and make no effort to carry on the conversation, you're both simply saying hello to each other and it stops dead there. The only

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8 Social Media Metrics You Should Be Measuring

November 9, 2010

Do you think social media measurement is only about return on investment (ROI)?

Are you struggling to find measurements that are meaningful to your organization? Do you feel like you're searching for a needle in a haystack of metrics?

Here are 8 useful metrics that you may not be measuring, but should be.
#1: Conversion Rates
Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. But don't forget about the value of the conversion rate! While the volume may not be there yet, the

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How to Turn Your WordPress Blog Into a Social Network

October 20, 2010

Want to create your own social network? Are you familiar with WordPress? From the makers of WordPress comes BuddyPress, a tool that will enable you to make your own social network.

While major social networks offer tremendous reach and millions of users, sometimes that scope can actually be distracting for certain interest groups that have a more narrow focus. BuddyPress is a great solution for groups that want to set up their own social network to concentrate interactions around a shared cause.

BuddyPress allows users the opportunity to

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7 Tips to Mastering Facebook Advertising

October 6, 2010

Advertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads.

Do this and you may just find a sea of opportunity waiting for your brand, company or event.

The biggest challenge with Facebook advertising is maximizing the efficiency of your ads. In short, this means getting as many Likes for as little money as possible. To help you win this challenge sooner rather than

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How to Turbo-Boost Your Facebook Page With Apps

September 28, 2010

Have you considered enhancing your Facebook page with a Facebook app? Are you wondering which ones are great and how to add them to your page?

Well, look no further. In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.

Be sure to share your feedback and see the show notes below.

https://www.youtube.com/watch?v=nRfAmOAVPFk

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4 LinkedIn Tips to Help You Stand Out

Social Media Marketing