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    Category: Tools

    4 Ways to Use Tumblr to Connect With Customers

    Facebook, Twitter, LinkedIn--these are the darlings of the content marketing and social media worlds.

    But one platform is almost never mentioned.

    It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.
    Benefits of Being on Tumblr
    Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.

    And because photos and videos are proven to be more

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    5 New Twitter Features to Enhance Your Experience

    Have you kept up with the new Twitter changes?

    In an effort to dramatically increase overall user engagement, Twitter launched a number of very interesting new features.

    And on top of everything, Twitter also has a brand-new logo.

    After playing with the new Twitter features for a while, I have quickly grown very fond of them. Take a look yourself and see how Twitter can make your daily information intake easier.
    #1: Find Out the Week's Top Twitter Stories
    After Twitter acquired popular email digest service Summify a few months back,

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    How to Use the New Google Analytics Social Reporting Tool

    The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.

    The new reporting features provide the most value when coupled with Google+.

    This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.

    Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.

    Check out the other actionable reports outlined below and discover how businesses

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    5 New Twitter Tools to Boost Your Marketing

    Are you seeing the results you want from your Twitter activities?

    There are over 1,000,000 different apps for Twitter and a new one is added every second.

    This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting.

    I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro.

    So, if you think it is time to up your game with some new tools, keep reading.

    Here are 5 tools to help you power up your Twitter marketing efforts.
    #1:

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    4 Impressive Twitter Apps for Your Web Browser

    Managing, monitoring and updating Twitter accounts takes time and effort. Especially if you're looking after multiple accounts.

    You definitely need a great app on your side to make things as simple and easy as possible.

    Today I want to examine the best web-based third-party Twitter clients available.

    Let's take a look at what they have to offer and what's missing.
    #1: HootSuite
    Like most social media dashboards, HootSuite uses a simple column layout. The light color scheme makes it easy on the eye and helps links and menu buttons to

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