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    Category: Tools

    5 Top Google+ Tools and Apps for Marketing Pros

    Are you looking for Google+ apps and resources to enhance your marketing?

    This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.

    Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured.

    This is a stunning metric when one considers that there's no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can't "pay to play" by

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    Social Media Marketing

    Industry Report

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    26 Elements of a Gamification Marketing Strategy

    Games are everywhere.

    More and more businesses are using gamification to create brand awareness and drive user engagement.

    Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.

    In the last few years, we've also seen an increase in the number of companies that deliver gamification services and solutions including Bunchball, BigDoor Media, Badgeville and Gigya.

    "Gamification typically involves applying game design thinking to non-game applications to make them more

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    How to Automate Your Social Activities

    Are you looking to simplify management of your social activities? If so, then Ifttt is for you.

    Don't be put off by Ifttt's crazy name. This is one handy tool that you should definitely know about.

    Ifttt stands for "If this, then that," which is a very basic way of explaining the site's whole premise.

    With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes

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    How Social Login Enhances Websites

    Do you manage a site that encourages people to create user accounts?

    Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

    If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
    Why Social Login?
    Once people login to their favorite social network, they generally don't log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already

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    Mobile Marketing With QR Codes and MS Tags

    Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift.

    More than 50% of all local web searches take place with mobile devices.

    That spells opportunity for businesses that have a mobile marketing strategy.

    Does your business have a mobile strategy?
    Why QR codes/MS tags?
    Success with mobile marketing starts with understanding your customers and then implementing an appropriate strategy. Although some marketers are known to embrace new technologies without first considering

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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