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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

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    The Fastest Way to Increase Your Google Ranking

    How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in the search engine returns can be a lead generating machine.

    Think about it. Google is where most people go when they are researching. What if there was a way to get your company's website on that coveted first page?  Well there is...

    One of the best ways to gain that top spot is by blogging. Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings.

    A blog does

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    Social Media Marketing

    Industry Report

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    How to Measure Social Media Marketing Performance

    Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.

    A recent study by Ketchum and Nielsen shows the number-one activity of social media users (online or offline) is reading blogs – even above TV!

    So it's clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started:
    #1: Define Key Performance Indicators (KPIs) and Measure Against Them
    In order to

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    11 Essential WordPress Plugins To Get Your Blog In Motion

    Are you a blogger? Using WordPress?  This article contains a number of powerful plugins that will take your blog to the next level.
    Blogging and Social Media?
    Where does blogging fit into your social media mix? Many people I encounter still haven't taken the time to start a blog for their business.  I've heard many different reasons for not having a business blog—from not having enough time to insecurity about writing style.

    Blogging should be one of the cores of your business. It should be right in the middle of your social media mix—the

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    3 Ways to Use Facebook Insights to Your Advantage

    As a business owner or marketer, knowing the profile of your target audience is extremely important. That's step one, and all good marketing campaigns rely on the fact that you've got this figured out.

    If you're using Facebook for business, there are some powerful tools at your disposal.  Because Facebook has over 400 million active users and is one of the most frequented websites in the world, it only makes sense to use it to your advantage. Why buy a Porsche when you've got a Ferrari in the garage, right?

    This article will show you how

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    Four Ways to Find Out if Your Customers Are Active With Social Media

    For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done.

    A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated, because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social web.

    At conferences, I'm often asked something along these lines: “My boss thinks none of our customers are on Facebook, but

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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