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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    How to Track Tweets, Facebook Likes and More with Google Analytics

    Don't you wish you could track the traffic impact of Twitter, Facebook and Google+ using Google Analytics? Well now you can. Keep reading to learn how.

    Google's getting social in a big way.

    Google has been quite busy lately, rolling out Google+ (Google's social network) to a limited audience, the Google +1 button (a feature similar to Facebook's Like button), a new Google Analytics interface and Google Analytics Social Interaction Tracking.
    Google Analytics Social Interaction Tracking
    This new Analytics feature allows you to track

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    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Grow Social Media Leads: New Research

    Have you wondered, "How often should I post articles on my blog?" or "How does my social media reach impact lead generation and traffic?"

    Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.
    #1: More frequent blog posts bring greater traffic and leads
    C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can't put it back and you have to keep feeding it. The question

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    6 Ways to Socially Reward Your Customers

    Looking to build your customer base and keep people coming back for more?

    The answer is to reward your customers.Want to know how? Keep reading...
    Why Rewards?
    It's easy to see that social media and other digital technologies are making a huge difference in the way brands interact with customers and how customers perceive a brand's image.

    With so many new business owners testing the waters of social media, it can be easy to forget what our focus should be. Just like any business situation, the customer should be our first priority,

    Continue Reading about 6 Ways to Socially Reward Your Customers →

    26 Tips for Using Images to Engage Fans and Followers

    You've heard this: "A picture is worth a thousand words." But can it actually help you engage with customers and prospects?

    In this post, I'll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

    Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

    As I've done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return

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    4 Ways to Use Twitter Data to Optimize Your Social Activities

    Twitter is just over 5 years old and its users are sending more than 200 million tweets per day. This means your own tweets are just droplets in an ocean of content.

    The good news is all of that content can become actionable insight.

    Here are four ways to use Twitter data to optimize your social media activities for maximum exposure and effectiveness.
    #1: Analyze your best topics and tweets with Crowdbooster
    All tweets are not equally as effective. Crowdbooster aims to help you optimize the things you tweet by tracking what resonates

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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