Category: How To

How to Sell Products via Your Facebook Page

October 26, 2010

Ever wished you could directly sell your products and services from within Facebook? If so, this post is for you.

I decided to dig in and research the current landscape thoroughly, both to better understand the lay of the land and to save you the research hassle.

It was only a matter of time before Facebook and e-commerce would converge. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with "Add to cart" buttons, imply e-commerce functionality.

But when

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6 Ways to Optimize Your Blog for Search Engines

October 22, 2010

Are you looking to get your blog highly ranked on Google?

Would you like some tips to help your blog appear for specific keywords? If so, keep reading…
Why Search Matters for Blogs
In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you've got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you'll soon find it's

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How Twitter Helped the Discovery Channel During a Hostage Crisis

October 21, 2010

When a gunman took three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010, hundreds of news outlets reported the crisis.

Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.

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3 Simple Ways to Rapidly Create Custom Facebook Landing Tabs

October 19, 2010

Unless you can get people to click your “Like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career.

That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans. In fact, research from Jeff Widman of Facebook fan page consultancy BrandGlue (and a presenter at Facebook Success Summit) estimates that 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming

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