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    Category: How To

    3 Ways to Use Facebook Insights to Your Advantage

    As a business owner or marketer, knowing the profile of your target audience is extremely important. That's step one, and all good marketing campaigns rely on the fact that you've got this figured out.

    If you're using Facebook for business, there are some powerful tools at your disposal.  Because Facebook has over 400 million active users and is one of the most frequented websites in the world, it only makes sense to use it to your advantage. Why buy a Porsche when you've got a Ferrari in the garage, right?

    This article will show you how

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    Four Ways to Find Out if Your Customers Are Active With Social Media

    For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done.

    A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated, because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social web.

    At conferences, I'm often asked something along these lines: “My boss thinks none of our customers are on Facebook, but

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    How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry

    Picturesque Lake Arrowhead, just 90 miles east of Los Angeles, has long been a peaceful refuge for celebrities, film executives and families. More than 120 movie studios have filmed here and the area hosts several big-draw events every year.

    Yet the lake community does NOT have a rock-star budget.

    With a small percentage of county tax dollars, the Lake Arrowhead Communities Chamber of Commerce must support two visitor centers, multiple events and promotion for the area.

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    How to Use Twitter Events to Grow Your Network

    Twitter is a great platform and it truly rocks for person-to-person networking.  But what if you want to grow your network or find more people to connect with offline?  This is where Twitter events can be very useful.

    Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.

    Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss.  You can even create your own

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    9 Ways to Enhance Your Facebook Fan Page

    Facebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and build business branding.

    Rich content creates a memorable interface that gets people talking, lets a special announcement or contest go viral, improves fans' engagement and so much more.

    To create an important hub to reach out to millions of potential supporters, you need to up your game

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    Social Marketing Trends

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