Category: How To

6 Google+ Tips for Businesses

February 21, 2012

Has your business set up a Google+ page?

Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.

According to CNN's Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.
There's No Leap of Faith With Google+
You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if

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5 Ways to Get Your Entire Company On Board With Social Media

February 16, 2012

Is everyone supporting social media at your company?

Are you struggling to get the support you need?

And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom "buy-in" from all employees in a company.

In some cases, the CEO thinks the idea is frivolous.
In others, management has their doubts.
And in a large majority of companies, employees have no understanding of what social media is, what it does and how they can play a role in its

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5 Ways to Increase Your Facebook Fan Engagement

February 14, 2012

Want to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

Even if you're active on your Facebook page's wall by posting regular status updates, interacting with fans and answering questions, you're still missing out if you aren't using calls to action.

A call to action encourages or even incentivizes fans' responses to your content, and it can be as basic as a simple status update.

Your fans will enjoy interacting with your Facebook page and your page will benefit the most

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10 Tips for Creating a Social Media Policy for Your Business

February 9, 2012

Policy. It can be a dirty word, especially in social media communities.

Why? Poorly written social media policies restrict, deter and deaden social media engagement--the exact opposite of what businesses want.

However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust.

As Beth Kanter writes, "Trust is cheaper than control."

This article will explain how social media policies differ from other policies and give you 10 tips to help create an effective social media

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4 Ways to Increase Your Facebook Page Visibility

February 7, 2012

Have you noticed less interaction on your Facebook page in the last few months?

Getting your updates to appear in the coveted news feed is more challenging than ever.

I don't have answers as to how the elusive Facebook algorithm works.

What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.

UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. Facebook rolled out the new Timeline design to Business Pages after this

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6 Google+ Tips for Businesses

Social Media Marketing