How To : Social Media Examiner

The topic of this show is Facebook—and how it can help your business.

And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world’s largest social network.

This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

VIEW VIDEO HERE NOW:

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I’m sure you’ve come across these objections… “Where’s the money?” “Prove to me social media marketing works.” “Show me the metrics!” If you’re just getting started with social media marketing, get ready—these challenges are coming. Perhaps you’ve asked them yourself.

“It’s not possible to quantify social media marketing,” says one pundit. “Anything can be measured,” says another. Then come the phrases such as return on invested time, return on objective, return on participation, share of voice, and the list goes on endlessly.

If you’re a little confused, you’re not alone! The dreaded “How do I measure the effectiveness of social media?” is one of the biggest questions marketers want answered, according to the Social Media Marketing Industry Report —a study of over 800 social media marketers.

So what is the answer?

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The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.

Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It’s serious business and should be treated as such.

The following question then becomes relevant: “How do we think about social media strategically?” The good news is that it’s not that difficult, provided your planning team has an understanding of two things and a healthy grounding in another.

The two essential knowledge bases you’ll need are an understanding of the social media tools available (from blogs and social networks to wikis and beyond) and the philosophical foundations to be successful in social media (think share, not sell). The healthy grounding should be in the 5 essential pillars of a social media campaign.

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On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.

Here’s how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).

Here’s the line up:

  • 7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
  • 9am Pacific (Noon Eastern): Denise Wakeman (The Blog Squad) and Michael Stelzner
  • 11am Pacific (2pm Eastern): Mari Smith (Facebook for business guru) and Michael Stelzner
  • 1pm Pacific (4pm Eastern): Jason Falls (Social media strategist) and Michael Stelzner

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