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    Category: How To

    6 Steps to a Successful Social Influencer Marketing Campaign

    January 18, 2017

    Interested in working with social influencers to promote your product?

    Wondering how to find and connect with the right influencers?

    Social media influencers can help share your brand message to a wider, yet tailored, audience.

    In this article, you'll discover six steps to running an effective influencer program for your business.

    Continue Reading about 6 Steps to a Successful Social Influencer Marketing Campaign →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Use Social Media Emoji to Humanize Your Business

    January 17, 2017

    Do you want to humanize your business on social media?

    Have you thought about using social media emoji?

    Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand's personality.

    In this article, you'll discover how to use emojis in your social media marketing.

    Continue Reading about How to Use Social Media Emoji to Humanize Your Business →

    4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting

    January 16, 2017

    Do you want to reach more consumers with your Facebook ads?

    Looking for creative ways to reach more people like your ideal customers?

    Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you.

    In this article, you'll discover how to use Facebook lookalike audiences to successfully scale your ad targeting.

    Continue Reading about 4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting →

    Win Free Tickets to Social Media Marketing World 2017

    January 16, 2017

    *** WINNERS ANNOUNCEMENT ***

    Congratulations to the winners of the Social Media Marketing World Free Ticket Contest 2017. Our two winners were selected from over 300 entries by judges Ray Edwards, Sue B. Zimmerman, and Carlos Gil.

    Anna Bezuglova (@AnnaBezu) wins the grand prize--a ticket to Social Media Marketing World and free hotel stay--for her entry describing the professional challenges she faces on three fronts: confidentiality, education, and experience. Check out her winning entry here.

    Shannon Fogg

    Continue Reading about Win Free Tickets to Social Media Marketing World 2017 →

    5 Ways to Repurpose Your Popular Social Media Posts

    January 12, 2017

    Want to get more out of your social media content?

    Wondering how you can save time and increase engagement?

    By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want.

    In this article, you'll discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.

    Continue Reading about 5 Ways to Repurpose Your Popular Social Media Posts →

    Social Media Marketing Podcast

    ai explored podcast
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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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