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    Category: Expert Interviews

    YouTube Updates That Affect Marketers

    August 22, 2023

    Did you catch the latest YouTube updates? Wondering which changes are important to marketers?

    In this article, we explore YouTube changes marketers need to know.

    #1: Links on YouTube

    YouTube Shorts Links

    YouTube recently announced that links in Shorts descriptions and comments will become non-clickable on August 31.

    Our Take: While framed by YouTube as a way to reduce spam for creators, our guest Diana Gladney views this with a different perspective. Creators and marketers have control over who can post links to their long-form

    Continue Reading about YouTube Updates That Affect Marketers →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Launching NFTs: Fair.xyz

    August 18, 2023

    Do you want to launch an NFT collection? Looking for an easy-to-use platform with a proven reputation?

    In this article, we’ll explore launching NFT projects with Fair.xyz.

    Why NFTs Are Good for Businesses and Consumers

    While NFTs have often been associated with digital art sales or profile pictures, they have far more expansive applications that benefit consumers and businesses alike.

    For example, consider buying a movie on DVD from Amazon. You pay for the DVD, it arrives at your house, and you own that movie on DVD

    Continue Reading about Launching NFTs: Fair.xyz →

    Advanced Scaling With Facebook Ads

    August 17, 2023

    Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale?

    In this article, you’ll discover three advanced strategies for scaling Facebook ads to grow your business.

    How Facebook Ads Can Scale Your Business

    Facebook ads aren't for everyone. In fact, social media ads in general aren't for everyone. Depending on your business stage, you might be better off with organic content. 

    But for everyone else—the other 99% of brands on Facebook—paid ads are the way to go. 

    Paid ads help

    Continue Reading about Advanced Scaling With Facebook Ads →

    TikTok Updates Marketers Need to Know About

    August 15, 2023

    Did you miss the latest TikTok changes? Wondering which new updates are important to marketers?

    In this article, we explore changes from TikTok that matter for marketers.

    #1: TikTok Algorithm

    To align with the European Union’s Digital Services Act (DSA), TikTok announced that users in the EU will soon have to option to switch off the platform’s recommendation algorithm. Users who opt out of the personalized For You Page and LIVE feed experiences will instead see “videos from both the places where they live and around the world”

    Continue Reading about TikTok Updates Marketers Need to Know About →

    Generative Art: The Art Blocks Story

    August 11, 2023

    Want to understand more about generative art? Want to learn from the founder of Art Blocks and Chromie Squiggles?

    In this article, you’ll discover what generative art is and what it means for artists and collectors.

    The Benefits of NFTs for Artists: Attribution, Provenance, and Access

    In a world where counterfeit work can cost artists and collectors money and reputation, proving the origin, authenticity, and proof of ownership of artwork is no small matter.

    Publishing artwork as NFTs on a blockchain provides an immutable,

    Continue Reading about Generative Art: The Art Blocks Story →

    Social Media Marketing Podcast

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