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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: Expert Interviews

    Developing Shows: Behind the Scenes at Social Media Examiner

    Want to launch a new podcast or video series? Wondering how Social Media Examiner does it?

    In this article, you’ll discover how Social Media Examiner conceived and launched a new show in 9 weeks.

    Why Does Social Media Examiner Produce Shows?

    We started making podcasts back in 2012. Since then, the Social Media Marketing Podcast has aired over 500 episodes and become one of the top marketing podcasts in the world. And we've added several new shows, too.

    What's it all for?

    We believe in long-form, linear media. It gives us the

    Continue Reading about Developing Shows: Behind the Scenes at Social Media Examiner →

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    Lessons From Cool Cats: From Creative to Business and Beyond

    Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned?

    In this article, you’ll discover how Cool Cats launched and what you can learn from their breakout success.

    How the Cool Cats NFT Project Developed

    In 2021, Evan Luza was working as Senior Brand Designer for Megaport when he noticed a lot of chatter about Bored Apes on Twitter. 

    He'd been in the crypto space since 2017, and while he didn't fully understand why everyone

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    YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

    Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website?

    In this article, you’ll discover a new ad strategy for YouTube.

    What Makes YouTube So Powerful for Business?

    YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. It's close to overtaking Google as a search engine. At the start of 2023, it was already bigger than every other social network except Facebook. 

    What makes YouTube so competitive? It's

    Continue Reading about YouTube Ad Strategy: A New Way to Grow Your Leads and Sales →

    The Future of Loyalty: Web3 and Business

    Wondering how to forge customer relationships that last? Wondering how deep customer loyalty and connection are enabled by Web3?

    In this article, you’ll discover the future of loyalty for brands.

    Web3 Is Changing the Brand-to-Consumer Relationship

    As a marketer or business owner, you’re constantly faced with the increasingly difficult task of attracting the attention of and converting consumers. You’re likely asking:

    If you’re asking these questions, you must pay attention to Web3. It’s not just a new medium to work with—it’s

    Continue Reading about The Future of Loyalty: Web3 and Business →

    Using Scarcity in Marketing: A Roadmap to Higher Conversions

    Want to drive more sales? Wondering how to convince people to act on your offer immediately?

    In this article, you’ll discover how to use scarcity to improve your marketing conversions.

    How Scarcity Works in Marketing

    Cast your mind back to the early days of the Coronavirus pandemic: masks, rapid tests, lockdowns, daily walks… and the toilet paper crisis. Suddenly, and for no clear reason, people became desperate to buy and hoard as much toilet paper as they could find.

    Why?

    One word: Scarcity. People thought that there was

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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