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    Category: Expert Interviews

    How to Improve Your Instagram Results: Small Changes With Big Impacts

    Want better results from Instagram? Looking for optimizations that could result in more engagement and sales?

    In this article, you’ll discover how to improve your Instagram account.

    Why Should Marketers Audit Their Instagram Work?

    As one of today's most popular social media platforms, Instagram has created a space for individuals, businesses, and influencers to showcase their talent, products, and services. 

    As a marketer, if you are struggling to reach desired results from your Instagram marketing, then it might be time to

    Continue Reading about How to Improve Your Instagram Results: Small Changes With Big Impacts →

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    YouTube Changes That Affect Marketers

    Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers?

    In this article, we explore YouTube changes that affect your marketing.

    This article was co-created by Jerry Potter, and Lisa D. Jenkins. For more about Jerry, scroll to Other Notes From This Episode at the end of this article.

    #1: YouTube Creator Tools

    YouTube Create Mobile App

    YouTube has announced the launch of a new mobile app called YouTube Create. 

    Currently in beta for Android users in select markets, the app

    Continue Reading about YouTube Changes That Affect Marketers →

    Building in Public: Leveraging Twitter for More Reach

    Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public?

    In this article, you’ll discover how to build in public by leveraging Twitter.

    Why Is Building In Public on Twitter So Valuable?

    Building in public is an increasingly popular strategy for new small businesses. You'll see entrepreneurs, investors, and creators talking about it across social media, especially on Twitter.

    But what exactly does "building in public"

    Continue Reading about Building in Public: Leveraging Twitter for More Reach →

    TikTok Changes That Affect Marketers

    Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Shop

    TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators.

    With TikTok Shop, brands can upload their product catalogs and sell directly to customers within the TikTok app.

    Creators on the platform can browse TikTok Shop, choose products they want to promote, and earn a

    Continue Reading about TikTok Changes That Affect Marketers →

    Growing a Business With Web3: The Web3 Academy Story

    Wondering how to integrate Web3 into your business? Curious about decentralized email newsletters?

    In this article, we’ll explore how a media company is using Web3.

    Web3: How Blockchain, AI, and the Metaverse Are Transforming Business

    Emerging technologies are ushering in a new era of business and society. Blockchain, artificial intelligence (AI), and the metaverse are coming together under the banner of "Web3" to fundamentally reshape the internet and our daily lives. 

    Businesses across all industries are having to adapt to

    Continue Reading about Growing a Business With Web3: The Web3 Academy Story →

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