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    Category: Expert Interviews

    Instagram Updates: Changes That Affect Marketers

    Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers and business owners?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Private Sharing Features

    In July 2023, Instagram CEO Adam Mosseri explained that the reason we are seeing less content from friends in the feed is because people are sharing less to the feed. Instead, they’re sharing in Stories and DMs.

    The platform is leaning into this behavior with new tools that support more

    Continue Reading about Instagram Updates: Changes That Affect Marketers →

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    Creating a Short-Form Video System That Scales for TikTok and Beyond

    Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication?

    In this article, you’ll discover how to build a system for creating short-form video on TikTok and beyond!

    Why Should Marketers Pay Attention to TikTok and Short-Form Video Content?

    TikTok may seem like the Wild West of social media, full of dancing videos and chaos. As a business owner, you may be initially skeptical about investing time in TikTok and short-form video. However, in 2023, short-form video

    Continue Reading about Creating a Short-Form Video System That Scales for TikTok and Beyond →

    Facebook Updates: Changes That Affect Marketers

    Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers and business owners?

    In this article, we explore Facebook changes that affect your marketing.

    #1: Meta Ads

    Facebook and Instagram Ads Budget Tools

    Meta is introducing a new budget scheduling feature for ads that allows advertisers to optimize spending for anticipated traffic spikes or promotions. Advertisers can now set higher daily budgets during peak sales periods like Black Friday or other promotions. After the promotional

    Continue Reading about Facebook Updates: Changes That Affect Marketers →

    Using AI to Simplify Content Marketing Workflows

    Want to simplify your content creation process? Wondering how AI tools can help?

    In this article, you’ll discover how to use AI tools to enhance your content marketing workflows.

    Why Should Content Marketers Pay Attention to AI? 

    In a rapidly evolving digital landscape, the role of content marketing has never been more critical. Yet, to succeed in this dynamic arena, content marketers must adapt to new tools and technologies that are reshaping the way brands engage with their audiences. AI stands out as a

    Continue Reading about Using AI to Simplify Content Marketing Workflows →

    LinkedIn Changes That Affect Marketers

    Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: LinkedIn Algorithm

    LinkedIn has recently updated its algorithm to further their vision to create an authentic, relationship-based platform. 

    Our Take: Here are a few changes users will see on their feeds…

    First, if you engage often with certain creators, you'll see more of their content. On the creator or marketer side, this means consistently

    Continue Reading about LinkedIn Changes That Affect Marketers →

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    Social Marketing Trends

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