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    Category: Expert Interviews

    How to Easily Create Instagram Reels

    Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels?

    In this article, you’ll discover how to easily create Instagram reels!

    Why Should Creators and Marketers Focus on Instagram Reels?

    Since launching Reels in 2020, Instagram has cemented short-form video as an indispensable component of social media marketing. These snackable vertical videos set to audio or music offer a lively new canvas for brands. Creators and marketers have realized immense value from adopting Reels early and

    Continue Reading about How to Easily Create Instagram Reels →

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    YouTube Updates: Product Tagging, Ads, Analytics, and More

    Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers and business owners?

    In this article, we explore YouTube changes that affect your marketing.

    #1: YouTube eCommerce Features

    YouTube recently announced three new features to help marketers and business owners sell more products on the platform.

    Timestamp Product Tagging lets you add timestamps when tagging products in YouTube Shopping videos so you can showcase them at specific moments. 

    With Multi-Video Product Tagging,

    Continue Reading about YouTube Updates: Product Tagging, Ads, Analytics, and More →

    Optimizing for TikTok Search: How to Reach a Larger Audience

    Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results?

    In this article, you’ll explore TikTok search and what it could mean for marketers.

    Why Should Marketers Focus on TikTok?

    TikTok has exploded in popularity over the last few years, quickly becoming one of the top social media platforms. On average, TikTok is logging 1.1 billion monthly active users worldwide. That's 25% of active internet users. This growing audience presents a massive opportunity for

    Continue Reading about Optimizing for TikTok Search: How to Reach a Larger Audience →

    TikTok Updates: Search Ads, Attribution Analytics, and More

    Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Search Ads Toggle

    TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic search results for relevant user queries. When enabled, the toggle leverages existing In-Feed ad creative to automatically generate search ads that appear among organic results on the TikTok search

    Continue Reading about TikTok Updates: Search Ads, Attribution Analytics, and More →

    How to Target With Google Search Ads

    Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads?

    In this article, you’ll discover how to target the right prospects with Google Search Ads.

    Why Should Marketers Pay Attention to Google Search Ads?

    Many marketers focus heavily on social media ads. However, including search ads as part of your comprehensive digital strategy is a powerful way for you to reach potential customers. 

    Google Search Ads enables both quick wins and brand awareness at scale for you. With

    Continue Reading about How to Target With Google Search Ads →

    Social Media Marketing Podcast

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    Social Marketing Trends

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