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    Category: Expert Interviews

    TikTok Updates: Content Trends, Creator Tools, and More

    Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok 2024 Trend Report

    TikTok identified three major "Trend Signals" that brands can leverage in their content strategy: Curiosity Peaked (people come to TikTok to discover new interests), Storytelling Unhinged (creative, collaborative storytelling is embracing fantasy/imagination), and Bridging the Trust Gap (brands need

    Continue Reading about TikTok Updates: Content Trends, Creator Tools, and More →

    Social Media Marketing

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    How to Prepare for a Changing Meta Ads Landscape

    Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? 

    In this article, we’ll explore how to prepare for the changing world of Meta ads.

    What’s Changed With Meta Ads Manager?

    The world of digital advertising moves fast, and few platforms evolve as quickly as Meta (formerly Facebook and Instagram) ads. In recent years, ongoing updates have significantly impacted marketers’ abilities to target specific

    Continue Reading about How to Prepare for a Changing Meta Ads Landscape →

    Onboarding New Clients

    Are you asking new clients the right questions to develop a long-term strategy? Could a detailed intake give you the insight you need to set the right campaigns in motion?  

    In this article, one agency owner shares how a 10-week client onboarding process equips his team to successfully match marketing strategy to a client's future plans.

    Building Strong Client Relationships

    When beginning work with a new client, it can be tempting to tackle projects before thoroughly understanding their business and long-term

    Continue Reading about Onboarding New Clients →

    Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More

    Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Live Video

    Live Producer

    All Instagram professional account holders can access Live Producer, allowing them to go live using third-party streaming software.

    #2: Instagram Trends

    2024 Instagram Trends Report

    Instagram surveyed Gen Z trends across five countries to identify what to expect on the platform

    Continue Reading about Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More →

    Four Constraints That Fuel Deeper Creative Output

    Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? 

    In this article, we’ll explore how constraints can unlock creativity.

    How Constraints Fuel Creativity for Marketers 

    Marketers today face increasing pressure to constantly try new platforms, tools, and tactics. The desire to keep up with the latest trends leads to a sense of overwhelm. 

    However, marketing strategist, keynote speaker, and author Andrew Davis argues

    Continue Reading about Four Constraints That Fuel Deeper Creative Output →

    Social Media Marketing Podcast

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    Social Marketing Trends

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