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    Category: Expert Interviews

    AI Strategies That Save Time and Money for Agency Owners

    Curious how AI can make a difference in your marketing agency, beyond generating content? 

    In this article, a leading AI expert shares AI tools and real-world examples you can start using immediately.

    Why Should Agency Owners Embrace AI?

    Artificial intelligence (AI) is transforming businesses across every industry, and marketing agencies are no exception. 

    As AI capabilities like natural language processing and machine learning rapidly advance, agencies can stay competitive and leverage these technologies to work

    Continue Reading about AI Strategies That Save Time and Money for Agency Owners →

    Social Media Marketing

    Industry Report

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    Facebook Updates: Lead Gen Tools, Amazon, AI, and More

    Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners?

    In this article, we explore Facebook changes that affect your marketing.

    #1: FacebookAI Features

    Meta AI Virtual Assistant

    Meta is evolving its Meta AI virtual assistant to provide more detailed responses and accurate search result summaries. Meta AI is also being used to enhance experiences across Meta's products, like suggesting Facebook post comments or group chat topics and improving Marketplace

    Continue Reading about Facebook Updates: Lead Gen Tools, Amazon, AI, and More →

    Three Behavioral Science Tips for Better Marketing Results

    Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? 

    In this article, we’ll explore behavior science tips that lead to better marketing results.

    Why Should Marketers Focus on Behavioral Science?

    "Why do people do what they do?" This fundamental question has long captivated Nancy Harhut, author of Using Behavioral Science in Marketing. As co-founder and CEO of HBT Marketing, Nancy has built an agency around answering that question and leveraging behavioral science insights

    Continue Reading about Three Behavioral Science Tips for Better Marketing Results →

    Choosing Pricing Models for Your Marketing Agency

    Are you charging by the hour for your services? Looking for inspiration to move to a retainer or project fee model?

    In this article, you’ll discover how an agency evolved its pricing structure.

    From Hourly-Rate Scramble to Premium Positioning: An Agency Owner's Pricing Evolution 

    Running a profitable marketing agency requires mastering two fundamental abilities: pricing services strategically and managing client relationships effectively.

    Donna Mostrom, founder and CEO of Damn Smart Marketing, a copywriting and content

    Continue Reading about Choosing Pricing Models for Your Marketing Agency →

    LinkedIn Updates: Newsletter Analytics, Ads Features, and More

    Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: LinkedIn AI-Powered Content Moderation System

    LinkedIn has implemented a new artificial intelligence (AI) powered content moderation system to detect policy-violating posts more quickly. The system uses AI models to score the probability that posts violate policies and prioritize the review queue, with the most severe content

    Continue Reading about LinkedIn Updates: Newsletter Analytics, Ads Features, and More →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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