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    Category: Expert Interviews

    How to Clearly Convey Your Marketing Value to Your Boss or Clients

    Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? 

    In this article, we’ll explore how to clearly convey your marketing value using analytics.

    Why Should Marketers Focus on More Clearly Conveying Their Metrics?

    In the digital age, everyone has access to data. But metrics alone cannot drive your business's impact without thoughtful analysis tailored to your business's specific growth objectives.

    Effective marketers know that data and analytics are

    Continue Reading about How to Clearly Convey Your Marketing Value to Your Boss or Clients →

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    How to Get Your Agency Ready to Use AI

    Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs?

    In this article, you’ll discover a framework for integrating AI tools and technology into your agency’s processes.

    Why Your Agency Must Reckon With AI

    We all understand that automation technology has and will continue to disrupt entire industries. Yet even savvy marketing agencies risk falling behind the curve if leadership downplays impending Artificial Intelligence

    Continue Reading about How to Get Your Agency Ready to Use AI →

    YouTube Updates: Product Drops, Comment Features, Revenue Analytics, and More

    Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners?

    In this article, we explore YouTube changes that affect your marketing.

    #1: YouTube User Experience

    You Tab on Mobile

    YouTube has introduced a new "You" tab in their main app that gives users easier access to account features and personal information in one centralized location. By tapping on their profile picture in the bottom right corner of the YouTube home page, users can now access the "You" tab

    Continue Reading about YouTube Updates: Product Drops, Comment Features, Revenue Analytics, and More →

    How to Improve Your Marketing Agency’s Reputation With Live Events

    Want to position your agency as an industry leader? Wondering how hosting a live event can help? 

    In this article, you’ll discover how producing live events can yield results for your marketing agency.

    Lessons From an Agency Owner and Conference Host   

    In the ultra-competitive world of marketing agencies, sustaining a business for more than 26 years is no small feat. However, Rich Brooks, owner of Flyte New Media in Maine, has achieved this by championing client success. His agency specializes in increasing

    Continue Reading about How to Improve Your Marketing Agency’s Reputation With Live Events →

    TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More

    Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Feed

    TikTok Launches New Feed Customization Tool

    TikTok has introduced a new "Customize Feed" option that lets users provide text guidance on what content they want to see more or less of in their main "For You" feed. The tool includes a text field where users can enter requests like "show me more content from creators I

    Continue Reading about TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More →

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    Social Marketing Trends

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