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    Category: Expert Interviews

    How Marketing Strategists Can Become In-House Content Creators

    Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively?

    In this article, you'll discover how to embrace a hybrid creator-strategist role and how to charge for your creative services.

    Defining the Modern Content Creator and Evolving Social Media Marketing Strategist 

    Content creators and social media managers play distinct yet complementary roles in crafting an effective online presence for brands. Though the lines blur at times, understanding the core responsibilities of

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    Instagram Updates: Video Stickers, Campaign Marketplace, and More

    Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Video Stickers 

    Backdrop Sticker 

    Instagram's new Backdrop sticker uses artificial intelligence (AI) to replace the background of a photo in Stories. Users can have Instagram auto-select the foreground or choose it themselves. They can then pick a random background prompt, create their own, or let

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    Lead Generation Funnel Strategy: From Idea to Execution

    Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? 

    In this article, we’ll explore how to build lead generation funnels that convert.

    Why Are Lead Generation Funnels Important for Marketers and Business Growth?

    If your business depends on generating leads, you need a high-converting funnel. Without enough qualified leads entering your sales pipeline, closing deals and driving growth becomes an uphill battle. However, many businesses struggle to generate enough high-quality leads to

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    How to Grow a Niche Marketing Agency

    Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? 

    In this article, discover how one marketer transitioned from solopreneur to marketing agency owner.

    Making the Leap From Solopreneur to Marketing Agency Owner

    The journey of business growth for solopreneurs typically reaches an inflection point where bringing on a team becomes necessary to continue scaling. Handling everything as a one-person operation gets extremely taxing as revenue expands.

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    Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More

    Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners?

    In this article, we explore Facebook changes that affect your marketing.

    #1: Facebook Groups Changes 

    On January 23, Meta announced it would shut down the Facebook Groups API within 90 days. The API allows developers and businesses to schedule posts to Facebook Groups. Meta explained that a significant use case for the API was a feature that let developers privately reply in Facebook Groups, but

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    Social Marketing Trends

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