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    Category: Expert Interviews

    How to Use Benefits as a Competitive Advantage

    Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? 

    In this article, we’ll explore how to use benefits and outcomes to differentiate your business.

    Why Are Brand Benefits Important to Marketers?

    In today's competitive business landscape, companies must deeply understand their target customers and how to position their products or services compellingly. 

    In 1960, Theodore Levitt explained a simple but powerful idea: People don't want a quarter-inch

    Continue Reading about How to Use Benefits as a Competitive Advantage →

    Social Media Marketing

    Industry Report

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    Eliminate Fixed Costs: Financial Tips for Marketing Agencies

    Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? 

    In this article, you’ll learn key strategies for managing finances through unpredictable conditions.

    Why Are Fixed Costs a Major Threat to the Sustainability of an Agency?

    Digital marketing agencies are no strangers to boom-and-bust cycles. As client budgets ebb and flow with the economy's tides, agency owners must adapt their financial strategies to stay competitive and

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    LinkedIn Updates: Thought Leader Ads, Profile Insights, and More

    Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: LinkedIn Content

    Collaborative Articles

    LinkedIn has introduced several new features to further enhance the collaborative article experience. These include elevating contributions' quality by evolving how people ask questions, improving algorithms to connect contributors with relevant articles, and introducing an "unhelpful"

    Continue Reading about LinkedIn Updates: Thought Leader Ads, Profile Insights, and More →

    Product Marketing Strategy: How to Build Multi-Million Dollar Businesses

    Wondering how to successfully launch a new product? Looking for a proven framework to model? 

    In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products.

    Why Is a Product Marketing Strategy Important?

    Launching a successful new product or service requires both creativity and analytical rigor. On the creative front, truly breakthrough products solve meaningful consumer problems elegantly. But even the most inspired products need skillful marketing to reach their

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    How to Use Video Updates to Improve the Client Journey

    Do clients really understand all the work you do? Looking for a unique way to update clients on your progress before you bill them?In this article, you'll discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables.

    Leveraging the Power of Video Content Throughout the Customer Journey

    In today's digital age, video has become an increasingly powerful tool for agencies to connect with customers and drive engagement and sales. By incorporating video content at various

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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