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    Category: Expert Interviews

    YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More

    Are you up to date on updates from YouTube? Wondering which recent YouTube changes are important to marketers and business owners?

    In this article, we explore YouTube updates that affect your marketing.

    #1: YouTube Shorts 

    YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more ways to connect and get creative with artists and their music. 

    With this feature, users can directly tap "Remix" from the video on YouTube and choose from four options: Sound,

    Continue Reading about YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More →

    Social Media Marketing

    Industry Report

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    Behind the Scenes: How Social Media Examiner Does Marketing

    Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? 

    In this article, we’ll go behind the scenes to explore how we market one of our products—the Social Media Marketing Society.

    Why Are Membership Products Important to Marketers?

    Membership communities have become an increasingly popular offering in the marketing world. As marketers and businesses look to diversify revenue streams, build deeper connections with their audience, and provide ongoing value, membership

    Continue Reading about Behind the Scenes: How Social Media Examiner Does Marketing →

    How to Balance Agency Marketing and Client Needs

    Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? 

    In this article, you’ll discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more.

    Balancing Marketing and Sales Efforts for Agency Growth

    Running a successful business requires effectively balancing efforts between critical functions like marketing and sales. Marketing technology expert John Wall shares strategies for

    Continue Reading about How to Balance Agency Marketing and Client Needs →

    TikTok Updates: Shopping Tools, Creator Features, and More

    Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Shopping 

    LA Live Studios

    TikTok plans to launch a series of new live-stream studios in Los Angeles, following in the footsteps of its Chinese sister app, Douyin. According to The Information, these studios will provide creators with a professional environment to film content and live stream, similar to a WeWork setup

    Continue Reading about TikTok Updates: Shopping Tools, Creator Features, and More →

    Email Marketing Tactics That Work

    Wondering if your email marketing needs an upgrade? Curious what works in 2024?

    In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually.

    Why Should Marketers Focus on Email Marketing?

    Email marketing is far from dead. While one of the oldest digital marketing channels, it continues to evolve and provides unmatched opportunities for marketers to reach their audiences cost-effectively. 

    Jay Schwedelson, president and CEO of demand generation agency Outcome Media and host

    Continue Reading about Email Marketing Tactics That Work →

    Social Media Marketing Podcast

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    Social Marketing Trends

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