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    Category: Expert Interviews

    YouTube Updates: YouTube’s 2024 Vision for AI, YPP, Experience Features, and More

    Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners?

    In this article, we explore YouTube changes that affect your marketing.

    #1: YouTube Video: 1080p Enhanced

    YouTube TV and Primetime Channels subscribers will have access to a new 1080p Enhanced video quality option that delivers the highest quality video available from YouTube. The 1080p Enhanced option will only be available to users who have updated their 4K-compatible streaming devices. Viewers can

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    Social Media Marketing

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    Organic Social Marketing Strategy

    Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists?

    In this article, we’ll explore an organic social marketing strategy and share actionable tips tailored for achieving standout organic performance.

    Why Is an Organic Social Marketing Strategy Important?

    In today’s crowded digital landscape, simply having social media channels is not enough. To stand out, brands need an intentional organic strategy that fosters genuine

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    Beyond Transactions: How to Build Lasting Client Partnerships

    Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? 

    In the article, you’ll discover practical ways to improve relationships with your clients.

    Keeping the Customer First: Insights from "The Experience Maker" 

    Providing a remarkable customer experience is imperative for companies to gain loyal, vocal fans who drive growth through referrals and repeat business. With

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    TikTok Updates: Incentivized Video, Shoppable Posts, and More

    Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Sounds

    Universal Music Group (UMG), the world's most extensive music catalog, removed its recordings from the popular video app TikTok after contract renewal talks between the two companies broke down. As a result, TikTok will now mute UMG music featured in videos, requiring users to select alternative music options from other

    Continue Reading about TikTok Updates: Incentivized Video, Shoppable Posts, and More →

    Social Posting Strategy: Building Community and Connection

    Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? 

    In this article, we’ll explore social posting strategy.

    Why Is Building Social Community and Connection Important?

    In a world where social media has become synonymous with endless scrolling and mindless consumption of content, digital marketer, author, and podcaster Katie Brinkley argues that we must return to the original purpose of social platforms: making meaningful connections.

    In her recent book, The

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

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