Author: Paul Ramondo

Meta Verified: How to Verify Your Instagram and Facebook Accounts

April 10, 2023

Do you wish you had a blue checkmark next to your Facebook and Instagram accounts? Wondering about the benefits and drawbacks?

In this article, you’ll get a step-by-step guide to signing up for Meta Verified status.

What Is Meta Verified?

In a video post shared to Instagram, Instagram’s CEO Adam Mosseri stated the two comments he receives the most are:

It’s true that Meta is plagued by fake accounts and bots impersonating real accounts and the advent of AI is likely to

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How to Create 4 Facebook Custom Audiences That Convert

August 10, 2020

Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey?

In this article, you'll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase.

To learn how to create audiences for the top, middle, and bottom of your marketing funnel, read the article below for an easy-to-follow walkthrough or watch this video:
#1: Create a Properly Sized Facebook Lookalike

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How to Use Facebook Asset Customization to Tailor Your Ad Placements

July 27, 2020

Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You've come to the right place!

In this article, you'll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how to assign optimized thumbnails, captions, aspect ratios, and more for placements in the Instagram and Facebook feeds, Stories, and Messenger.

To learn how to customize one creative asset for multiple

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How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

July 6, 2020

Want to collect more leads using Facebook? Have you considered using the platform's built-in lead form feature?

In this article you'll learn, step-by-step, how to set up effective Facebook lead ads. You'll discover which lead gen form options to use, how to add custom questions and fields to your form, and more.

To learn how to create Facebook lead ads, read the article below for an easy-to-follow walkthrough or watch the video below:

#1: Set Up Your Facebook Lead Form
One of the great things about Facebook lead ads is that they

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How to Set Up Facebook Standard Events and Custom Conversions

June 23, 2020

Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook?

In this article, you'll discover how to set up standard events and custom conversions to better track leads from your Facebook ads.

To learn how to set up Facebook standard events and custom conversions, read the article below for an easy-to-follow walkthrough or watch this video:

#1: Set Up Facebook Standard Events
All tracking is made possible thanks to the Facebook pixel so you need to have it

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How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

June 1, 2020

Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic?

In this article, you'll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business.

To learn how to properly set up and run a store traffic campaign, read the article below for an easy-to-follow walkthrough or watch this video:

Note: If you haven't already set up your business as a local Facebook page, you'll need to do that before you can use the Store

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Facebook Zero: The Changing News Feed and What Marketers Need to Know

January 22, 2018

Are you concerned about the impact of Facebook's recent announcement on changes to the news feed?

Wondering how these news feed changes will affect your marketing?

In this article, you'll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.

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