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    Author: Paul Ramondo

    Meta Verified: How to Verify Your Instagram and Facebook Accounts

    April 10, 2023

    Do you wish you had a blue checkmark next to your Facebook and Instagram accounts? Wondering about the benefits and drawbacks?

    In this article, you’ll get a step-by-step guide to signing up for Meta Verified status.

    What Is Meta Verified?

    In a video post shared to Instagram, Instagram’s CEO Adam Mosseri stated the two comments he receives the most are:

    It’s true that Meta is plagued by fake accounts and bots impersonating real accounts and the advent of AI is likely to

    Continue Reading about Meta Verified: How to Verify Your Instagram and Facebook Accounts →

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    How to Create 4 Facebook Custom Audiences That Convert

    August 10, 2020

    Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey?

    In this article, you'll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase.

    To learn how to create audiences for the top, middle, and bottom of your marketing funnel, read the article below for an easy-to-follow walkthrough or watch this video:
    #1: Create a Properly Sized Facebook Lookalike

    Continue Reading about How to Create 4 Facebook Custom Audiences That Convert →

    How to Use Facebook Asset Customization to Tailor Your Ad Placements

    July 27, 2020

    Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You've come to the right place!

    In this article, you'll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how to assign optimized thumbnails, captions, aspect ratios, and more for placements in the Instagram and Facebook feeds, Stories, and Messenger.

    To learn how to customize one creative asset for multiple

    Continue Reading about How to Use Facebook Asset Customization to Tailor Your Ad Placements →

    How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

    July 6, 2020

    Want to collect more leads using Facebook? Have you considered using the platform's built-in lead form feature?

    In this article you'll learn, step-by-step, how to set up effective Facebook lead ads. You'll discover which lead gen form options to use, how to add custom questions and fields to your form, and more.

    To learn how to create Facebook lead ads, read the article below for an easy-to-follow walkthrough or watch the video below:
    
    #1: Set Up Your Facebook Lead Form
    One of the great things about Facebook lead ads is that they

    Continue Reading about How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial →

    How to Set Up Facebook Standard Events and Custom Conversions

    June 23, 2020

    Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook?

    In this article, you'll discover how to set up standard events and custom conversions to better track leads from your Facebook ads.

    To learn how to set up Facebook standard events and custom conversions, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Set Up Facebook Standard Events
    All tracking is made possible thanks to the Facebook pixel so you need to have it

    Continue Reading about How to Set Up Facebook Standard Events and Custom Conversions →

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    How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

    June 1, 2020

    Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic?

    In this article, you'll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business.

    To learn how to properly set up and run a store traffic campaign, read the article below for an easy-to-follow walkthrough or watch this video:
    

    Note: If you haven't already set up your business as a local Facebook page, you'll need to do that before you can use the Store

    Continue Reading about How to Run Facebook Ads for Local Businesses: Driving Foot Traffic →

    Facebook Zero: The Changing News Feed and What Marketers Need to Know

    January 22, 2018

    Are you concerned about the impact of Facebook's recent announcement on changes to the news feed?

    Wondering how these news feed changes will affect your marketing?

    In this article, you'll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.

    Continue Reading about Facebook Zero: The Changing News Feed and What Marketers Need to Know →

    How to Improve Your Facebook Video Watch Time

    December 11, 2017

    Does your business use Facebook video?

    Do you want more people to watch your videos all the way through?

    In this article, you'll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times.

    Continue Reading about How to Improve Your Facebook Video Watch Time →

    The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

    May 31, 2017

    Are your posts reaching fewer people on Facebook?

    Wondering how to appear in more people's news feeds?

    Facebook's algorithm dictates who sees your content and who doesn't.

    In this article, you'll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility.

    Continue Reading about The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure →

    🌟 Ready to Supercharge Your Social Marketing Strategy? 🌟

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    During these live 2 hour deep-dive workshops, you’ll discover what’s working now on Instagram, Facebook, TikTok, YouTube, and LinkedIn. Skyrocket your engagement, broaden your reach, and amplify your sales.

    Become the marketing hero your company and clients need—without leaving your home!

    🔥 Save $670 on an All-Access Ticket! Sale Ends Tuesday! 🔥

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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