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    Author: Michael Stelzner

    Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows

    Wondering why your AI initiatives aren't delivering the results you expected? Struggling to move beyond basic chatbot experiments to real business transformation?

    In this article, you'll discover a proven framework for connecting CustomGPT assistants to automation workflows.

    How Combining AI With Workflow Automation Helps You

    Traditional automation tools have existed for a long time—Isar Matis has been using Zapier since 2015—but they have historically been limited to moving data from one place to another. While useful, these

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    Social Media Marketing

    Industry Report

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    Email Segmentation: Getting More Sales With Less Traffic

    Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort?

    In this article, you'll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people.

    Why Email List Segmentation Is Critical for Revenue Growth

    Many marketers rely heavily on platforms like Meta for targeting because their algorithms are incredibly efficient at finding buyers. However, when those leads move from social platforms to your email

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    Using Claude Projects to Develop Quality Content

    Want to create high-quality, on-brand blog posts, YouTube descriptions, or eBooks at scale? Wondering how to set up a reliable, efficient, and replicable workflow with AI? 

    In this article, you’ll learn how to streamline and scale content production with Claude Projects.

    Why Few-Shot Prompting and Claude Projects Work Better Than AI Chats for Content Creation

    Most people use AI in "Zero-Shot" mode. This means they simply ask Claude for what they want in a chat (e.g., "Write a blog post about marketing") without providing any

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    How to Create Short-Form Video Content That Stops the Scroll

    Are you struggling to make your video content stand out on social media? Wondering how to stop people from scrolling past your posts?In this article, you'll discover the specific techniques content strategists use to create short-form video content that captures attention and drives engagement.

    Why Short-Form Video Matters for Marketers Today

    Video has historically been king when it comes to content, but short-form video represents a new art form that pulls more emotion from viewers. It helps you communicate significantly more messaging

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    Setting the Stage for Agentic AI: A Practical Framework

    Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business?

    In this article, you'll discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems.

    Why Agentic AI Matters for Modern Marketers

    Agentic AI has emerged as one of the most discussed topics in the business technology landscape, yet it remains one of the most misunderstood. The term has become so

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    Social Media Marketing Podcast

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    Social Marketing Trends

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