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    Author: Marcela De Vivo

    How to Use +Post Ads from Google: What Marketers Need to Know

    Have you heard of +Post ads from Google?

    Do you know how your company can benefit from them?

    Google's +Post ads give your content assets massive visibility.

    In this article you'll discover what +Post ads are and how you can use them to promote your content to an even wider audience.
    What Are +Post Ads?
    Your audience is bombarded with more content than they can consume (Mark Schaefer calls it content shock). That information overload is blocking your visibility and marketing efforts.

    You may be creating compelling content with blog

    Continue Reading about How to Use +Post Ads from Google: What Marketers Need to Know →

    Social Media Marketing

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    6 Steps to Build a Social Listening Dashboard

    Do you want to streamline your social listening?

    Are you looking for tools to help you find and share content?

    Tracking social mentions, finding interesting content and following industry news is important, but time-consuming.

    In this article you'll discover six ways to optimize your listening tasks and the tools to get it done.
    Why Social Listening?
    To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen.

    As you probably

    Continue Reading about 6 Steps to Build a Social Listening Dashboard →

    How To Build a Content Strategy Using a Social Media Audit

    Do you want to create a strong social media content strategy?

    Are you looking for tools to help you analyze the content on your competitors' social media profiles?

    To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.

    In this article I'll share how to perform a social media audit to build a successful social media content strategy.
    #1: Identify Your Competitors
    Most businesses have already identified the main players in their industry by searching Google or social

    Continue Reading about How To Build a Content Strategy Using a Social Media Audit →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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