Your Guide to the Social Media Jungle
Are you working with social media influencers?
Wondering how to track the results of your influencer campaigns?
In this article, you'll discover how to determine the effectiveness of your influencer campaigns based on marketing goals.
Continue Reading about How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches →
Want more conversions from your social media ads?
Wondering how to successfully target buyers at every stage of the sales process?
Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer's immediate needs and concerns, resulting in higher conversions.
In this article, you'll discover how to serve optimized social media ads that generate sales from all of your customers.
Continue Reading about How to Optimize Social Ads for Every Stage of the Buying Funnel →
Are you using social to nurture customers?
Wondering how to deliver content that converts prospects into buyers?
When you start with the right content, it's simple to adapt key pieces of it for a variety of social media channels.
In this article, you'll discover how to create, repurpose, and amplify content to reach people at every stage of the sales cycle.
Continue Reading about How to Create Content for Your Social Media Sales Funnel →
Are you ready to use infographics in your social media marketing?
Do you know how to get started?
Creating infographics is getting easier. When you illustrate a concept with images, you're likely to find a bump in social media visibility.
In this article you'll discover how to create and promote infographics to put your content front and center.
Why Infographics?
Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google
Continue Reading about Infographics: Everything You Need to Know →
Are you using social media to improve your customer service?
Is your current Customer Relationship Management process inefficient?
A fine-tuned social customer service strategy increases customer engagement.
In this article I'll share four easy steps for developing a social CRM strategy.
Why a Social Media CRM Strategy?
Just about everybody uses social media in their daily lives. Why not use those online gathering places as an outlet for customer service?
Continue Reading about 4 Steps to Implementing a Social CRM Strategy →
Have you heard of +Post ads from Google?
Do you know how your company can benefit from them?
Google's +Post ads give your content assets massive visibility.
In this article you'll discover what +Post ads are and how you can use them to promote your content to an even wider audience.
What Are +Post Ads?
Your audience is bombarded with more content than they can consume (Mark Schaefer calls it content shock). That information overload is blocking your visibility and marketing efforts.
You may be creating compelling content with blog
Continue Reading about How to Use +Post Ads from Google: What Marketers Need to Know →
Do you want to streamline your social listening?
Are you looking for tools to help you find and share content?
Tracking social mentions, finding interesting content and following industry news is important, but time-consuming.
In this article you'll discover six ways to optimize your listening tasks and the tools to get it done.
Why Social Listening?
To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen.
As you probably
Continue Reading about 6 Steps to Build a Social Listening Dashboard →
Do you want to create a strong social media content strategy?
Are you looking for tools to help you analyze the content on your competitors' social media profiles?
To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.
In this article I'll share how to perform a social media audit to build a successful social media content strategy.
#1: Identify Your Competitors
Most businesses have already identified the main players in their industry by searching Google or social
Continue Reading about How To Build a Content Strategy Using a Social Media Audit →
