Your Guide to the Social Media Jungle
Are you working with social media influencers?
Wondering how to track the results of your influencer campaigns?
In this article, you'll discover how to determine the effectiveness of your influencer campaigns based on marketing goals.
Continue Reading about How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches →
Want more conversions from your social media ads?
Wondering how to successfully target buyers at every stage of the sales process?
Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer's immediate needs and concerns, resulting in higher conversions.
In this article, you'll discover how to serve optimized social media ads that generate sales from all of your customers.
Continue Reading about How to Optimize Social Ads for Every Stage of the Buying Funnel →
Are you using social to nurture customers?
Wondering how to deliver content that converts prospects into buyers?
When you start with the right content, it's simple to adapt key pieces of it for a variety of social media channels.
In this article, you'll discover how to create, repurpose, and amplify content to reach people at every stage of the sales cycle.
Continue Reading about How to Create Content for Your Social Media Sales Funnel →
Are you ready to use infographics in your social media marketing?
Do you know how to get started?
Creating infographics is getting easier. When you illustrate a concept with images, you're likely to find a bump in social media visibility.
In this article you'll discover how to create and promote infographics to put your content front and center.
Why Infographics?
Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google
Continue Reading about Infographics: Everything You Need to Know →
Are you using social media to improve your customer service?
Is your current Customer Relationship Management process inefficient?
A fine-tuned social customer service strategy increases customer engagement.
In this article I'll share four easy steps for developing a social CRM strategy.
Why a Social Media CRM Strategy?
Just about everybody uses social media in their daily lives. Why not use those online gathering places as an outlet for customer service?
Continue Reading about 4 Steps to Implementing a Social CRM Strategy →
