Author: Louise Brogan

How to Use LinkedIn Analytics on the Mobile App

September 3, 2021

Want to learn more about your LinkedIn company page and content performance? Did you know you can get on-the-go access to LinkedIn analytics on your mobile device?

In this article, you'll learn how to find and use LinkedIn analytics via the mobile app.

#1: How to Access Your LinkedIn Company Page Analytics via the Mobile App
Unlike Facebook Pages Manager, which has its own mobile app, you can only access LinkedIn company pages on mobile through the main LinkedIn app.

To navigate to

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How to Use LinkedIn Creator Mode: What Marketers Need to Know

June 30, 2021

Want to improve your content marketing on LinkedIn? Wondering if Creator Mode can help?

In this article, you'll learn how to use LinkedIn Creator Mode on your profile to increase the visibility of content you create on LinkedIn.

Why Use LinkedIn Creator Mode for LinkedIn Profiles?
Creator Mode is a setting on LinkedIn personal profiles for members who regularly create content on the platform. It can be a helpful tool to grow your following, establish a presence on the platform, build a community, and get discovered by more of your

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LinkedIn Company Page Strategy: Leveraging Employees

May 11, 2021

Want more people to engage with your LinkedIn company page? Wondering how your employees can help?

In this article, you'll discover how to create a LinkedIn company page strategy for more exposure and engagement.

Why Employee Engagement Matters to Your Company Page
While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post. If your employees use LinkedIn, encouraging them to engage with your company page

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How to Use LinkedIn Product Pages

March 17, 2021

Are you using LinkedIn for marketing your products? Have you heard of LinkedIn product pages?

In this article, you'll discover how LinkedIn product pages can help you build awareness and sales for your products.

About LinkedIn Product Pages
Introduced in December 2020, LinkedIn product pages allow you to build awareness for your products and develop a "trusted community of information" around those products and your brand. You can build social proof on a product page by highlighting notable customers and gathering ratings and reviews

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LinkedIn Messages: What Marketers Need to Know

March 2, 2021

Want a more personal way to communicate with people on LinkedIn? Did you know that LinkedIn messaging has evolved?

In this article, you'll discover how to use LinkedIn Messages to deliver text, video, and voice messaging to individuals or groups on LinkedIn, and how to manage your LinkedIn Messages inbox.

LinkedIn Messages: What's New
LinkedIn messaging has been around for a while, but new features are evolving to make Messages more valuable.

For example, LinkedIn Messages now lets you send a message to any of your co-workers, or

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3 New LinkedIn Company Page Features for Marketers

September 15, 2020

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page?

In this article, you'll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively.

#1: Download LinkedIn Company Page Followers Details via Followers Analytics
Businesses use LinkedIn company pages to build their brand on the platform, attract new talent, share products and services, and promote/share news and events with their staff and followers. One new feature for pages

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How to Enhance LinkedIn Marketing With Video

September 1, 2020

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn?

In this article, you'll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts.

#1: Introduce Yourself With Video via the LinkedIn Profile Featured Section
The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It's designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn.

This is the

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How to Use LinkedIn Events to Promote Online or In-Person Events

April 28, 2020

Wondering how to get the word out on LinkedIn about an event you're hosting? Have you heard of LinkedIn Events?

In this article, you'll discover how to use LinkedIn to promote your next online workshop, product launch, or in-person event.

What Is the LinkedIn Events Feature?
This feature allows you to create an event on LinkedIn to share with your network and wider audience. You can use LinkedIn Events for both in-person and online events. LinkedIn suggests you build your network by hosting or attending LinkedIn events and meeting your

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How to Use LinkedIn to Build a Powerful Network

October 1, 2019

Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network?

In this article, you'll learn how to make strategic LinkedIn connections to grow your influence and your business.

Why Build a Selective LinkedIn Network?
Whether you're an entrepreneur or a business professional, LinkedIn is the perfect social media platform to grow your business network. The platform is deliberately designed to encourage you to make connection requests to people you already know.

The key to building a powerful LinkedIn

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