Author: Louise Brogan

How to Use LinkedIn Analytics on the Mobile App

by Louise Brogan / September 3, 2021

Want to learn more about your LinkedIn company page and content performance? Did you know you can get on-the-go access to LinkedIn analytics on your mobile device?

In this article, you'll learn how to find and use LinkedIn analytics via the mobile app.

#1: How to Access Your LinkedIn Company Page Analytics via the Mobile App
Unlike Facebook Pages Manager, which has its own mobile app, you can only access LinkedIn company pages on mobile through the main LinkedIn app.

To navigate to

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How to Use LinkedIn Creator Mode: What Marketers Need to Know

by Louise Brogan / June 30, 2021

Want to improve your content marketing on LinkedIn? Wondering if Creator Mode can help?

In this article, you'll learn how to use LinkedIn Creator Mode on your profile to increase the visibility of content you create on LinkedIn.

Why Use LinkedIn Creator Mode for LinkedIn Profiles?
Creator Mode is a setting on LinkedIn personal profiles for members who regularly create content on the platform. It can be a helpful tool to grow your following, establish a presence on the platform, build a community, and get discovered by more of your

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LinkedIn Company Page Strategy: Leveraging Employees

by Louise Brogan / May 11, 2021

Want more people to engage with your LinkedIn company page? Wondering how your employees can help?

In this article, you'll discover how to create a LinkedIn company page strategy for more exposure and engagement.

Why Employee Engagement Matters to Your Company Page
While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post. If your employees use LinkedIn, encouraging them to engage with your company page

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How to Use LinkedIn Product Pages

by Louise Brogan / March 17, 2021

Are you using LinkedIn for marketing your products? Have you heard of LinkedIn product pages?

In this article, you'll discover how LinkedIn product pages can help you build awareness and sales for your products.

About LinkedIn Product Pages
Introduced in December 2020, LinkedIn product pages allow you to build awareness for your products and develop a "trusted community of information" around those products and your brand. You can build social proof on a product page by highlighting notable customers and gathering ratings and reviews

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LinkedIn Messages: What Marketers Need to Know

by Louise Brogan / March 2, 2021

Want a more personal way to communicate with people on LinkedIn? Did you know that LinkedIn messaging has evolved?

In this article, you'll discover how to use LinkedIn Messages to deliver text, video, and voice messaging to individuals or groups on LinkedIn, and how to manage your LinkedIn Messages inbox.

LinkedIn Messages: What's New
LinkedIn messaging has been around for a while, but new features are evolving to make Messages more valuable.

For example, LinkedIn Messages now lets you send a message to any of your co-workers, or

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