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    Author: Louise Brogan

    3 New LinkedIn Company Page Features for Marketers

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    Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page?

    In this article, you'll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively.

    #1: Download LinkedIn Company Page Followers Details via Followers Analytics
    Businesses use LinkedIn company pages to build their brand on the platform, attract new talent, share products and services, and promote/share news and events with

    Continue Reading about 3 New LinkedIn Company Page Features for Marketers →

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    How to Enhance LinkedIn Marketing With Video

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    Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn?

    In this article, you'll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts.

    #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section
    The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It's designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn.

    This is the

    Continue Reading about How to Enhance LinkedIn Marketing With Video →

    How to Use LinkedIn Events to Promote Online or In-Person Events

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    Wondering how to get the word out on LinkedIn about an event you're hosting? Have you heard of LinkedIn Events?

    In this article, you'll discover how to use LinkedIn to promote your next online workshop, product launch, or in-person event.

    What Is the LinkedIn Events Feature?
    This feature allows you to create an event on LinkedIn to share with your network and wider audience. You can use LinkedIn Events for both in-person and online events. LinkedIn suggests you build your network by hosting or attending LinkedIn events and meeting your

    Continue Reading about How to Use LinkedIn Events to Promote Online or In-Person Events →

    How to Use LinkedIn to Build a Powerful Network

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    Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network?

    In this article, you'll learn how to make strategic LinkedIn connections to grow your influence and your business.

    Why Build a Selective LinkedIn Network?
    Whether you're an entrepreneur or a business professional, LinkedIn is the perfect social media platform to grow your business network. The platform is deliberately designed to encourage you to make connection requests to people you already know.

    The key to building a powerful LinkedIn

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    How to Create LinkedIn Articles That People Will Read and Share

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    Do you create written content? Wondering how LinkedIn articles can improve your exposure?

    In this article, you'll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn.

    LinkedIn Articles vs. LinkedIn Posts: What Is the Difference?
    While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and

    Continue Reading about How to Create LinkedIn Articles That People Will Read and Share →

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