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    Author: Daniel Knowlton

    Social Media Marketing Strategy: A Modern No-Nonsense Guide

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    Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow?

    In this article, you'll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles.

    How This Social Media Marketing Strategy Works
    This social media marketing strategy works by mapping your social media activity to guide your ideal customer through their journey from prospect to paying customer.

    The model is

    Continue Reading about Social Media Marketing Strategy: A Modern No-Nonsense Guide →

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    How to Use Twitter Media Studio to Improve Your Video Marketing

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    Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets?

    In this article, you'll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter.

    What Is Twitter Media Studio?
    With Twitter Media Studio, you can improve the videos you tweet with thumbnail images, catchy titles, text captions, linked call-to-action buttons, and more—all before sharing videos with your Twitter followers.

    Twitter Media Studio is designed for people who

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    How to Automate the Discovery of Twitter Leads

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    Do you use Twitter to find new customers?

    Looking for a way to streamline the process?

    By combining the right Twitter search queries with If This Then That (IFTTT), you can start generating a steady stream of relevant leads for your business.

    In this article you'll discover how to save time and connect with more prospects using Twitter and IFTTT.

    Continue Reading about How to Automate the Discovery of Twitter Leads →

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    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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